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Promoting stores sales

Wix Stores: Creating a Price Discount Coupon

Attract customers and promote brand loyalty by offering a price discount coupon, (e.g. $5 off). You control exactly what the coupon can be applied to – all products or only a specific product or category.

In this article, learn more about:

Creating a price discount coupon

You can create a new coupon directly from your site's dashboard. Choose the discount amount, set dates when the coupon is valid, and decide which products it applies to.

To create a price discount coupon:

  1. Go to Coupons in your site's dashboard.

  2. Click + New Coupon.

  3. Select $ Discount.

  1. Enter the Coupon code customers need to enter.

  2. Enter the Coupon name.
    Note: This name appears in the cart page and your site's dashboard.

  3. Enter the discount amount.

  4. Select an option from the Apply to drop-down:All products: Applies to all products (customers can apply it to multiple products).
    Specific product: Applies to one product. Click the Product drop-down and select the product.
    Specific category: Applies to all the product in a category. Click the Category drop-down and select the category.
    Minimum order subtotal: Customers can use the coupon when their order subtotal is over a specific amount. Enter the amount under Minimum subtotal.

  5. Select which items get the discount (doesn't appear if you chose "minimum subtotal"):Apply only to the lowest priced item: If a customer buys multiple items that the coupon applies to, only the lowest price item is discounted.
    Apply to every relevant item in an order: If a customer buys multiple items that the coupon applies to, all are discounted.

  6. (Optional) Select the Include subscriptions checkbox to apply this coupon to product subscriptions.
    Note: Applies to every cycle (e.g. every month of a monthly subscription). Make sure the coupon value isn't greater than the subscription price.

  7. Set when the coupon is valid:Enter the start date.
    Enter the end date, or select the Don't set an end date checkbox.

  8. (Optional) Select the checkboxes next to the limits you want to apply:Limit the total number of uses for this coupon: Enter the total number of times the coupon can be used.
    Tip: Multiple purchases by the same customer are counted individually.
    Limit to one use per customer: Each customer can use the coupon only once.

  9. Click Create Coupon.

FAQs

Click a question below to learn more about coupons.

What happens if the discount is more than the product price?

Make sure you aren't giving away products for free. Apply the price discount coupon only to products that cost more than the value of the discount.

For example, if you create a $10 price discount coupon and a customer applies it to an $8 product, that item will be free. Shipping charges, however, do still apply.

How can I apply a coupon to a group of products?

To apply a coupon to a group of products, create a new category and add all the relevant products. No need to display this category on your site - it can be used only for the sale.

How are coupons applied to product subscriptions?

When you select the Include subscriptions checkbox, and a customer uses a coupon to purchase a subscription, the discount applies each cycle.

This means that if a customer buys a monthly subscription that lasts 12 months, the customer gets a discount for each of the 12 purchases.

Why isn't the promo code visible on the cart page?

The promo code may not be visible because you hid it or because the text color blends in with the background color.

Learn how to unhide the "Promo Code" link and select a font color.

Are coupon codes case sensitive?

No, coupon codes are not case sensitive. Customers can enter your codes without using the same case.

For purchases with the manual payment method, when does the number of available coupons update?

If you limited your coupon use to a set number (e.g. available for the first 100 shoppers), every time a coupon is used, it's counted.

When a customer pays you offline, the coupon count is updated once you mark the order as paid.

How can I promote or share my coupon?

Use the Promote link to easily create an email marketing campaign or social post for any of your coupons.

To promote your coupon:

  1. Go to Coupons in your site's dashboard.

  2. Click the More Actions icon  next to the relevant coupon.

  3. Select Promote.

  4. Select a promotion option:Send a social post.
    Send an email marketing campaign.

Can I create a coupon with unique coupon codes for each use?

Yes. You can use the Bulk Coupon Creator app to generate up to 1000 unique codes per coupon.

Can I offer discounts without coupon codes?

Yes, you can also offer products at a sale price or provide automatic discounts.

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