Wix Contacts: Creating and Using Contact Labels

Labels help you group contacts based on their relationship with you and your business. For example, you could create labels for 'leads', 'important clients' or 'service providers'. You can use labels to filter your contacts, send email marketing campaigns to multiple contacts at once and more.

Creating contact labels

Add a label in Contacts in your site's dashboard so you can later assign it to any contact.

To create a contact label:

1. Go to Contacts in your site's dashboard.

2. Click the More Actions icon at the top right.

3. Click Labels.

4. Click + Add Label.

5. Enter the name of the label.

6. Click the checkmark.

7. Click Done.

Adding labels to contacts

Select a specific contact to add a label from their contact panel. You can select multiple contacts on the contact list to add labels in bulk.

To add a label to a contact:

1. Go to Contacts in your site's dashboard.

2. Select the relevant contact.

3. In the contact panel, click Labels.

4. Click + Add Label.

5. Select an existing label or click + Create Label to add a new one.

6. Click Add.

Adding labels to multiple contacts?

• Select multiple contacts in your contact list and click Add Labels at the top of the list to label them all at once.

• You can also automate the process of adding a label by creating a new automation.

FAQs

Click a question below to learn more about contact labels:

Why do my site visitors already have labels assigned to them?

When a visitor interacts with your site, they are automatically labelled with one or both of the predefined labels:

• Customers: A visitor who purchases a product from your site's store automatically gets the 'Customers' label.

• Contacted Me: A visitor who contacts you via a contact form on your site automatically gets the 'Contacted Me' label.

Note: These predefined labels cannot be deleted.

What is the difference between a contact label and a segment?

Labels help you group contacts based on their relationship with your business. Whereas segments help you gain further insight into their interactions with your business. For example, you can segment customers who have spent more than $500 but haven't visited your site in the last three months. This targeted approach strengthens customer relationships and improves sales.