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Getting started with Wix Video

Wix Video: Understanding Wix Analytics Reports

Explore trends in video engagement and visitor behavior on your site. Wix Video analytics reports provide answers to questions such as "Which video performs best?", "What devices are my viewers using to watch videos?", and "Which channel generates the most subscriptions?"

A screenshot of Video Analytics Reports in the All Reports page in a site dashboard.

In this article, learn more about:

How to access your Wix Video reports:

Go to All Reports in your site's dashboard and scroll down to the Video section.

Types of Wix Video reports

Understanding the different types of Wix Video reports helps you gain insights into the performance of your videos and channels. These reports show metrics like plays, shares, purchases, and downloads over various time periods.

Click a report type below to learn more about it:

Top Channels

Your Top Channels report shows your best performing channels in terms of plays, shares, subscriptions, and sales over specific time periods.

Use this report to:

  • Discover which channels your visitors engage with most.

  • See your channel activity over different time periods, to understand if actions you've taken have impacted engagement.

Videos over Time

The Video over Time report shows when your videos received the most plays, shares, purchases, and downloads, over the last 30 days.

Use this report to:

  • See how many sales your videos attract over time.

  • Learn more about your viewers, for example, which browsers and devices they use, and which video or channel generates the most purchases.

Top Videos

Your Top Videos report displays your best performing videos in terms of plays, shares, times purchased and sales during specific timeframes.

Use this report to:

  • Find out which of your videos is the most popular, and which videos generate the most sales.

  • See how many times videos have been played in different time periods, to understand if actions you've taken have impacted views.

FAQs

Click a question below to learn more about your Wix Analytics Video reports.

Why are Wix Video reports not showing data for the videos on my site?

If you are using Pro Gallery or Single Video Player to showcase your videos, you won't be able to see data on your videos. Analytics stats are only available if you use the Wix Video app.

Where can I learn about the terminology used in these reports?

You can view definitions for Wix Video terms in the Wix Analytics glossary.

How do I save my favorite reports so that I can access them quickly?

On the All Reports page, click the Add to Saved reports icon  next to a specific report to add it to your saved reports. Your saved reports appear at the top of the page.

A screenshot of clicking the Add to Saved reports icon.

How do I change the type of graph in the report?

On the All Reports page, hover over a report to see the different views available. The offered graphs vary according to the type of report (e.g. tables, line charts, maps).

Screenshot of hovering over a type of video report to see possible graphs

You could also switch between report views within a report by clicking the options at the top.

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