Setting up sales channels
Wix Stores: Promoting Your Facebook Shop Using Dynamic Ads
Use dynamic ads to promote your shop effectively. Dynamic ads allow you to display the right ad to the right person at the right time so you can drive customers to your Facebook shop.
Who sees dynamic ads?
Dynamic ads are paid Facebook promotions that can be displayed to those who already interacted with your shop. This includes, for example, customers who viewed products on your website, mobile place, or in your Facebook shop. Alternatively, you can target your dynamic ads to a broader audience of potential customers who have not yet seen your products.
Why are these ads called dynamic?
When you create dynamic ads, you create a template of how you want your ad set up. Then, when ads are actually sent out to specific people, the ad is customized based on such things as cookies, tracking data, and more. This way, for instance, a shopper who is looking online at chairs may be shown an ad with chairs from your furniture shop.
Where are the ads displayed?
Dynamic ads appear in Facebook, Instagram, Audience Network, and Messenger.