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Wix Automations: Sending Data via Webhook

Send automation data to a third-party app or to your own web server using a webhook. Webhooks are a way for apps that aren't connected to send messages and information to one another in real-time. When you connect an automation via a webhook, every time that automation is triggered the webhook sends information to a URL you've specified.

Note:

We recommend only using webhooks if you have prior technical knowledge and experience working with them.

To connect automations with a webhook:

  1. Go to Automations in your site's dashboard.

  2. Click + New Automation in the top right corner.

  3. Click + Start from Scratch or choose a suggested automation.

  4. Click the title to give your automation a name.

  5. Select a trigger for your automation.

  6. Choose Send via webhook as your automation's action.


  1. Enter the URL the webhook should send a notification to under Target URL. Every time your automation is triggered (e.g. a customer fills out a form on your site) the webhook sends data to the URL you've specified.

  2. Choose whether the webhook should send all available data to the URL or only certain data:All keys and values: All data from the trigger is sent to the target URL. For example, if the trigger is Wix Forms, the webhook sends data from every form field.
    Tip: Click View Structure to see all the data that the webhook will send. When you're done, click Got It.

    Customize structure: Only specific data is sent to the target URL. For example, if your trigger is Wix Forms you might only want to send the Name and Email fields.Click Customize structure next to Add your own keys and values.
    Enter a key name in the Key field. This helps you distinguish what data is sent.
    Click Insert Variable next to Value to choose the data that should match the key.
    (Optional) Click + Add Key-Value to add another row and match key names to data.
    Note: If you choose not to map a specific key to a value, the webhook will notify the URL without any additional information from the trigger.
    When you're done, click Save.

  3. Click the Timing drop-down to select a timing for your automation.

  4. Click Activate or Save.

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