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Wix's Generative AI Policy

Effective Date: January 1, 2026

Pursuant to California Civil Code Section 3111

Purpose and scope

This Generative AI Policy outlines how Wix.com Ltd., together with its affiliated companies worldwide, develops, trains, retrains, fine-tunes, or substantially modifies generative AI models.

This Generative AI Policy covers artificial intelligence models that can generate derived synthetic content, such as text, images, video, and audio, that emulates the structure and characteristics of the artificial intelligence’s training data.

Dataset governance

Wix's generative AI activities utilize the following categories of data sources, drawn from the corrosponding legal bases.

Data Source	Intellectual Property Status and Legal Basis
User-generated content (such as images and page layouts)	License given to Wix in the Terms of Use
Users’ feedback and conversations with Wix’s customer support teams	Wix copyright; full ownership
Automatically generated data relating to Wix Users and Users-of-Users (such as those described in Wix’s Privacy Policy)	License given by Wix Users to Wix in the Terms of Use
Wix-owned design assets, text, code, templates and other proprietary technology and content	Wix copyright; full ownership
Publicly available data	License given to Wix or other legal bases
Open-source datasets	According to the license requirements
Commercial data purchases in licensing agreements	Content owned by third parties; License given to Wix through a vendor agreement

These data sources’ scale range from millions to billions of data points per each individual data source. All these data sources may include personal information or aggregated consumer information. When handling personal information, Wix complies with our Privacy Policy.

Data processing and management

The data sources detailed above have been collected by Wix since its incorporation on an ongoing basis in order to provide, maintain and improve our services to our users, including by developing, improving, and training Wix’s software tools, including artificial intelligence and machine learning models.

When developing, training, retraining, fine-tuning, or substantially modifying generative AI models, Wix cleans, processes, and makes other modifications to the datasets. The purpose of these actions is to improve the data’s quality, to support the development of Generative AI models that produce quality results, and to improve the Wix services. Wix may also utilize synthetic data to improve our Generative AI services.

Such cleaning, processing, and modification activities may include, among others, the following activities:

Data validation
Duplication or de-duplication
Labelling
Creation of synthetic data
Removal of irrelevant data
Removal of personally identifiable information (PII)
Filtering of low-quality data

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