Managing your media

Wixel

Wixel: Working with Brands

Generate a brand in Wixel to give your business a consistent look across your designs. A brand is a set of styles and designs that match your business, and you can connect it to a project to speed up your design work.

When you generate a brand, you can customize it to fit your needs, and connect or disconnect them from the relevant projects.

What's included in a brand?

Brands you generate contain the following:

Brand overview: A summary of your business and what it offers.
Tone of voice: The tone of voice that's used in all AI-generated branded text (friendly, professional, etc.).
Target audience: Who you're writing for—your customers, subscribers, etc. This is also taken into account when you generate branded text with AI.
Visual style: The overall style of your brand's generated images and videos (e.g. mood and lighting).
Logo: A logo for your brand / business. You can generate a new one when you're setting up a brand, or upload one you already have.
Brand theme: The colors and fonts that are used across any branded assets you add.

Important:

The Wixel Agent is powered by AI and as such may produce unexpected or inaccurate results. Always review the Wixel Agent’s suggestions or changes before finalizing your design.
Generating and editing branded assets with the Wixel Agent uses AI credits.

Generating a brand

Generate a brand to begin creating a new aesthetic for your projects. The Wixel Agent uses the information you give it to create everything you need for cohesive, personalized branding across projects.

To generate a brand:

Go to your project in Wixel.
Click the Add icon
in the chat and click Connect brand.
Click Create and Connect New Brand.
In the chat, select how you want to build your brand:
- Start from scratch: Share your brand's name and a business description.
- From my website: Provide a website URL and have the Wixel Agent scan it to retrieve your brand details.
- From a logo: Create or upload a logo, and generate a brand from it.
- From images: Upload images and generate a brand from them.
- From a document: Upload a document and generate a brand from its information.
Follow the prompts in the chat to complete your brand profile:

Provide brand / business information

Provide the Wixel Agent with the details of your brand in the chat. This generally includes its name, the services / products it offers, and your customer demographic.

Add reference images

Add reference images to help the Wixel Agent generate your brand's theme and visual style:

Click the Add icon
in the chat.
Choose whether you want to add images from your Media Manager, or upload new ones from your device.

Add a logo

Select whether you want to upload an existing logo, or create a new one with the Wixel Agent:

Upload:
1. Click the Add icon
  in the chat.
2. Choose whether you want to add a logo from your Media Manager, or upload a new one from your device.
Create: Ask the Wixel Agent to create a new logo for you in the chat.

Tip:

Click Skip in the chat if you'd rather not answer a question. You can always add the missing details later from the brand panel.

Customizing a brand

Customize your brand to keep the look and feel fresh. You can change the theme and logo, and update details about the brand and style.

To customize your brand:

Go to your project in Wixel.
Click the brand in the chat.
Choose what to customize:
- Brand overview / Tone of voice / Target audience / Visual style: Click the Edit icon
  next to the relevant section to update the text in the text box, then click the check mark to save.
- Logo: Download or remove the logo. If there's no logo, upload your own or ask the Wixel Agent to create one in the chat.
- Colors: Change the colors by selecting the base and accent colors, or generate a color palette from the logo.
- Typography: Change the fonts used in your brand.

Connecting a brand to a project

Connect brands to projects to quickly create a coherent style across designs. Connecting a brand to a project means that all future assets are automatically branded, by default.

To connect a brand to a project:

Go to your project in Wixel.
Click the Add icon
in the chat and click Connect brand.
Select the brand you want to connect from the list.

Tip:

The brand tag in your chat shows that assets are being generated with this brand. Disable the Create new designs on-brand toggle in the brand panel to temporarily generate off-brand assets without disconnecting the brand from the project.

Managing your brand

Manage your brands to keep everything connected and up to date. You can rename your brands, see every project that uses a brand, and disconnect brands you no longer need.

To manage your brand:

Go to your project in Wixel.
Click the Add icon
in the chat and click Connect brand.
Select the connected brand.
Click the More Actions icon
at the top of the panel and choose how you want to manage your brand:
- Rename brand: Enter a new name into the field.
- See connected projects: View every project that currently uses this brand.
- Switch brand: Choose a different brand for your project.
- Disconnect brand: Remove the brand from the project.
  Note: Disconnecting a brand doesn't change assets you already created. It only stops new assets in this project from being based on the brand.
- Delete brand: Remove the brand entirely from your Wixel account.