Wix Stores: The 10 Essential Steps to Creating Your Online Store
Welcome to the world of eCommerce. This article will guide you through the 10 essential steps you need to create your store.
Tip:
Though these steps are numbered, feel free to do them in any order. Remember, you can go back anytime to edit your settings or add more products.
Step 1 | Create products & product options
A great place to start building your business is by creating store products. If your products have different options, (e.g. sizes or colors) or modifiers (e.g. extras like engraving or gift wrap), don't forget to add those as well.
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Products
There are two types of store products: physical items or digital downloads (e.g. PDFs, image files, etc.). Physical products can be sold as one-time purchases, or as part of a subscription model.
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Product options & modifiers
If your product comes in different sizes, colors, materials or other variations, be sure to add product options so customers can choose the option they want. You have the option of tracking inventory for each variant.
You can also add product modifiers. These are additional extras, such as gift wrapping, embellishments, or engraving, which do not require separate inventory or different pricing.
Note: Product modifiers are not yet available for all.
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Step 2 | Create categories & display them on separate pages
Categories let you group similar products so they can be displayed together on your site.
Tip:
If you sell only one type of product or a small overall number of products, you may choose to display all your products together on one 'Shop' page.
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To create and display categories on different site pages you must create the category, add products to that category, then go to your editor to display them.
Tip: Just creating the product categories does not automatically display them on your site.
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Learn more about creating and displaying categories.
Step 3 | Add your site settings
Enter all the basic details needed for your site to function smoothly. These include the email address where you'll be contacted, your location, language, and currency.
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Start by clicking Settings, and then enter your information (address, language, etc.) in the General section. If you have employees or partners, go to the Roles & Permissions section to give them full or limited access to your site.
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Step 4 | Choose shipping, local delivery, & pickup options
Time to figure out how to get your products to customers. For each location you sell to, set up any or all of the following options:
Shipping: Ship products to customers.
Delivery: Hand-deliver via courier to customers in a set area.
Pickup: Allow customers to pick up products from any of your physical locations.
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Wix Stores has a wide variety of shipping rules to suit every kind of store, from flat rate shipping to rates that vary by weight and more.
Notes:
You can offer customers a variety of delivery options at different price points (e.g. standard and express shipping).
If your store requires different shipping settings for different groups of products (e.g. shipping for pianos and shipping for small instruments), you can set up 2 or more delivery profiles.
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Step 5 | Set up tax
Make sure to set up tax collection to comply with local tax laws.
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You can manually enter how much tax you need to collect from customers or you can set up automated tax collection with Avalara.
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Step 6 | Set up payment providers
Before you can start selling products, you must set up a way for customers to pay you.
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Connect at least one payment method so you can start selling. Choose from:
Wix Payments
Credit card payment providers
PayPal (which can also be used to process credit card payments)
Payment providers that let customers pay in installments (where available)
Manual (offline) payments
and more
The payment options available vary according to where you are located.
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Step 7 | Choose additional checkout and store settings
Click the Settings tab in your dashboard to access additional settings. In the Checkout section, you can customize your site's Checkout page. Note that these settings update the Checkout page for other business solutions, such as Wix Bookings and Wix Restaurants Orders, if you use them.
Go to Store products & inventory to find additional customizations specific to Wix Stores.
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Customize the checkout settingsn customize your site's Checkout page. You can add fields to collect additional information from customers checking out, add store policies, enable payments with giftc cards, and more.
In the Store products & inventory section, you'll find a variety of settings to help run your store the way you want to. These include adding a minimum order subtotal and displaying tax or shipping information beside product prices.
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Customize your store products & inventory settings:
Step 8 | Design the look of your store
Edgy, classic, funky.... whatever your look, you can customize the design of your site to get the perfect style for your brand.
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Select layouts, colors, and fonts to match your look and be sure to check out all the other settings that can be customized.
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Step 9 | Customize your members area
The members area is where your customers can view upcoming and past orders, edit their saved addresses and credit cards and more.
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Customize the members area design so that it matches the rest of your store.
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Step 10 | Upgrade and go live
It's time to go live. Make sure to follow these last steps so customers can make purchases.
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Upgrade your site to a Premium plan or Studio plan that allows you to accept payments.
Publish your site.
Tip: Connect a domain to give your site a professional look.
Wix offers loads of features to help you build, manage, and market your store. Check out some of what Wix Stores has to offer.
Want to learn more?
Check out the full course in Wix Learn on getting started with Wix eCommerce.
Browse through our ecommerce website templates.
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