Wix Stores: Notifying Customers when Products Are Back in Stock

When a product is out of stock, you can notify customers as soon as it's available again. This helps you capture sales that might otherwise be lost and keeps customers engaged with your store. For example, if a popular item sells out quickly, your customers can sign up to be informed when it's restocked, ensuring they don't miss the chance to buy it.

Note:

Collecting customer requests, and sending automated notifications to customers, are enabled separately.

Video tutorial

Check out this short video tutorial, or scroll down to read the full article.

Collecting customer requests

Enable customer requests so that your customers can let you know they're interested in an out-of-stock item.

Once enabled, every time a customer requests to be notified, the following happens:

• The "Add to Cart" button changes to "Notify When Available" when an product is out of stock.

• You get an email notification.

• The request appears in the Back in Stock Requests tab in your site's dashboard.

• The customer gets notified when the item is back in stock (unless you didn't activate this option).

To start collecting customer requests:

1. Go to the Back in Stock Requests tab in your site's dashboard.

2. Click Start Collecting Requests.

Activating customer notifications

After you start collecting requests, activate automated notifications so that customers receive an email when the product they like is back in stock.

To activate automated notifications:

1. Go to the Back in Stock Requests tab in your site's dashboard.

2. Click Activate Automation.

Customizing the notification email

Your customers receive an email when the product they're interested is back in stock. The email has a "Buy Now" button to make it easy for customers to purchase it.

Make sure you customize the design of the notification email so it matches your store's branding.

To customize the design of the notification:

1. Go to the Back in Stock Requests tab in your site's dashboard.

2. Click the Automations tab.

   

3. Click Preview & Edit.

4. Click Send an email.

5. Edit the Sender Details:

   1. Click Edit on the left.

   2. Edit the sender's name.

      Note: Enter a name customers recognize like your business name.

   3. (Optional) Edit the reply-to email.

      Tip: This is where emails are directed if customers reply.

   4. Click Save and verify your account.

6. Customize the notification:

   1. Click Edit, Create with AI, or More Actions to start customizing the email. Learn how to customize automated emails.

Tip:

When customizing the look of your email, don't make changes to the image. It's set to automatically display the image of the product that's back in stock. In addition, leave the ${product.name} and ${product.price} as they are so they display the name and price of the relevant product.

FAQs

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