Wix Stores: Displaying Product Categories
Important:
This article is about the new version of Wix Stores product categories. If you don't see the Active on your site toggle, you're on the previous version. Learn more about adding and displaying categories in the previous version, or request migration to the new product catalog to access the latest features.
Your site structure plays a major role in customers' overall shopping experience. Choose a way to display categories that's both user friendly and good for SEO.
Enabling categories for display
Each of your categories can have either an active or inactive status.
Important:
To display a category on your site, the status needs to be 'Active'. To change the status, select the relevant category and click the Active on your site toggle on the right to enable it.
Click below to learn the difference between active and inactive categories:
Active categories
When a category is active, it has its own URL (e.g. www.mysite/category/shirts) which can be discovered by search engines.
Category URLs also make your site more "SEO friendly". They help boost SEO ranking by making it easier for search engines to understand what you're selling and how your site is organized.
You can (but don't have to) use active categories in any of the following ways:
To add to your site menu (by linking the URL)
To display in the Category page
To display in a product gallery on any site page
To use when applying discounts and coupons to a group of products
To create custom shop filters
To share on social media platforms
Inactive categories
You can set a category as inactive when you are not yet ready for it to appear live. You can also use inactive categories for internal purposes, such as when creating discounts and coupons or for your own internal organization.
When you set a category as inactive, it no longer has a URL. This means:
It doesn't show up in search engine results or site search
If you added the link to your site menu, it no longer works
If you displayed it in a product gallery, the gallery will display the All Products category instead
If you shared the link, it will no longer work
Note that inactive categories can, however, appear in:
Displaying categories on the Category page
The Category page is your main store page. Customers can click any of the categories that appear in the category menu to view products they're interested in.
Any active category you create automatically appears in the category menu, but you can hide categories you don't want to display. You can also reorder the categories you show.

Vertical menus do not appear on mobile, but you can display your categories in a horizontal menu on mobile. Learn more about displaying your categories on mobile.

To choose what categories to display:
Wix Editor
Go to your Category page:
Click Pages & Menu

on the left side of the editor.
Click Store Pages.
Click Category page.
Click the Category page element twice on your page.
Click Settings.
Select what you want to hide:
Hide the entire menu:
Click the Display tab.
Deselect the checkbox next to Category menu.
Hide individual categories:
Click the Menu tab.
Select Customize & reorder the menu manually or Specific categories.
Deselect the checkboxes next to the categories you want to hide.
Reordering categories and subcategories:
We're rolling out the ability to create subcategories. If you have this option, go to the dashboard to reorder categories and subcategories. If you don't yet have subcategories, you can reorder categories in the Menu tab in your editor.
Studio Editor
Go to your Category page:
Click Pages

on the left side of the editor.
Click your Category page under Store Pages.
Click the Category page element on your page.
Click Settings.
Select what you want to hide:
Hide the entire menu:
Click the Display tab.
Deselect the checkbox next to Category menu.
Hide individual categories:
Click the Menu tab.
Select Customize & reorder the menu manually.
Deselect the checkboxes next to the categories you want to hide.

Tip:
From here you can also reorder the categories in the menu.
Wix Harmony Editor
Click the Page dropdown at the top left of the page.
Select the Category page under Store Pages.
Click the Category page in the editor.
(Optional) Hide the entire menu:
Click the Display elements icon

in the action bar.
Deselect the checkbox next to Category menu.
(Optional) Hide individual categories:
Click the Settings icon

in the action bar.
Click the Menu tab.
Select Specific categories.
Deselect the checkboxes next to the categories you want to hide.
Displaying categories in your site menu
Note:
We're in the process of rolling out the ability to create subcategories. To add subcategories to the menu, follow the instructions for adding categories.
Adding categories to your site's menu makes it easy for customers to navigate your site. It's the best way to give your customers direct access to your categories no matter what page they are viewing.

You can add multiple categories to your menu and display them in submenus.

Tips:
Categories are added to the menu as links, and the link will open the URL of that category.
Displaying categories in your site menu boosts SEO for category pages.
To add categories to your menu:
Wix Editor
Click Pages and Menu

on the left side of your editor.
Click Site Menu.
Click + Add Menu Item at the bottom.
Select Link.

Select Page on the left.
Select Category page from the Which Page? drop-down.

Select the category you want to display from the Which item? drop-down.
Click Done.
(Optional) Rename the category and click Done.
(Optional) Make the category you added into a subcategory:
Click Pages and Menu

on the left side of the Editor.
Click Site Menu.
Drag the relevant menu items under and to the right of the relevant category.
Important:
When you build your menu using the instructions above, the menu appears both in desktop and mobile.
You can also create menus using Advanced Menus or Mega Menus. When you do, you need to create the menu separately on desktop and mobile.
Studio Editor
Click your site's menu.
Click Manage Menu.
Click + Add Item.
Select Link.
Select Page on the left.
Select Category page from the Which Page? drop-down.
Select the category you want to display from the Which item? drop-down.
Click Done.

(Optional) Rename the category.
(Optional) Drag categories to make them into subcategories.

Wix Harmony Editor
Click your site's menu.
Click Manage Menu in the action bar.
Click + Add Item.
Select Link or anchor.
Under Page select Category page.
Select the category you want to display from the drop-down.
Click Done.
Displaying categories using product galleries
You can display an active category on any site page, including one that has other content. This makes it easy for customers to purchase your products right after they're exposed to content about the products.
For example, you could create a site page explaining the benefits of your skincare products, add a product gallery to that page, and select the skincare category to display there.
To display a category in a gallery:
Wix Editor
Go to the relevant page in your editor.
Click Add

on the left side of your editor
Click Store.
Drag the product gallery or slider gallery on to your page.
Select the gallery.
Click Choose Category.

Select the category you want to display.
Studio Editor
Go to the relevant page in the Editor.
Click Add Elements

on the left side of the Editor.
Click Store.
Drag the product gallery or slider gallery on to your page.
Select the gallery.
Click Settings.
Select the category you want to display.
Wix Harmony Editor
Go to the page to which you want to add the gallery.
Click + Add at the top left of the editor.
Click the Arrow icon

to navigate to the Wix Stores category and select Wix Stores.

Click Grid Gallery or Slider Gallery.
Drag the gallery to the page.
Select the category you want to display:
Click the gallery.
Click the Settings icon

on the action bar.
Click Change Category.
Select an option:
Display all your products: Hover over All Products and click Select.
Display one category: Hover over the relevant category and click Select.
FAQs
Click a question below to learn more about displaying product categories.
What happens when a category is inactive (disabled)?
When creating or editing a category, you can click the Active on your site toggle to make it inactive.
When you do, the category:
Doesn't appear in the category list on your Category page
Can't be used to create custom filters
Can't be linked in site menus
Doesn't display in any Product Galleries
Doesn't show up in search engine results or site search
Doesn't have a functional URL
Note that an inactive category can, however, appear in:
How can I design the Category page?
Customize the layout, colors, fonts and more to get the perfect look for your brand.
Tip: You only need to customize the Category page once. Your selections apply to each category.
Learn how to customize the Category page.
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