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Wix Stores: Displaying Product Categories


Important:


This article is about the new version of Wix Stores product categories. If you don't see the Active on your site toggle, you're on the previous version. Learn more about adding and displaying categories in the previous version, or request migration to the new product catalog to access the latest features.


Your site structure plays a major role in customers' overall shopping experience. Choose a way to display categories that's both user friendly and good for SEO.



Enabling categories for display


Each of your categories can have either an active or inactive status.


Important:


To display a category on your site, the status needs to be 'Active'. To change the status, select the relevant category and click the Active on your site toggle on the right to enable it.


Click below to learn the difference between active and inactive categories:


When a category is active, it has its own URL (e.g. www.mysite/category/shirts) which can be discovered by search engines.

Category URLs also make your site more "SEO friendly". They help boost SEO ranking by making it easier for search engines to understand what you're selling and how your site is organized.

You can (but don't have to) use active categories in any of the following ways:

  • To add to your site menu (by linking the URL)

  • To display in the Category page

  • To display in a product gallery on any site page

  • To use when applying discounts and coupons to a group of products

  • To create custom shop filters

  • To share on social media platforms


You can set a category as inactive when you are not yet ready for it to appear live. You can also use inactive categories for internal purposes, such as when creating discounts and coupons or for your own internal organization.

When you set a category as inactive, it no longer has a URL. This means:

  • It doesn't show up in search engine results or site search

  • If you added the link to your site menu, it no longer works

  • If you displayed it in a product gallery, the gallery will display the All Products category instead

  • If you shared the link, it will no longer work

Note that inactive categories can, however, appear in:



Displaying categories on the Category page


The Category page is your main store page. Customers can click any of the categories that appear in the category menu to view products they're interested in.


Any active category you create automatically appears in the category menu, but you can hide categories you don't want to display. You can also reorder the categories you show.


Screenshot of category page on desktop with the category list outlined

Vertical menus do not appear on mobile, but you can display your categories in a horizontal menu on mobile. Learn more about displaying your categories on mobile.


Screenshot showing a horizontal menu in Wix Stores in the mobile view of the Category page

To choose what categories to display:


Wix Editor


  1. Go to your editor.

  2. Go to your Category page:

    1. Click Pages & Menu

      Wix Stores: Displaying Product Categories

      on the left side of the editor.

    2. Click Store Pages.

    3. Click Category page.

  3. Click the Category page element twice on your page.

  4. Click Settings.

  5. Select what you want to hide:

    • Hide the entire menu:

      1. Click the Display tab.

      2. Deselect the checkbox next to Category menu.

    • Hide individual categories:

      1. Click the Menu tab.

      2. Select Customize & reorder the menu manually or Specific categories.

      3. Deselect the checkboxes next to the categories you want to hide.


Reordering categories and subcategories:


We're rolling out the ability to create subcategories. If you have this option, go to the dashboard to reorder categories and subcategories. If you don't yet have subcategories, you can reorder categories in the Menu tab in your editor.


Studio Editor


  1. Go to your editor.

  2. Go to your Category page:

    1. Click Pages

      Wix Stores: Displaying Product Categories

      on the left side of the editor.

    2. Click your Category page under Store Pages.

  3. Click the Category page element on your page.

  4. Click Settings.

  5. Select what you want to hide:

    • Hide the entire menu:

      1. Click the Display tab.

      2. Deselect the checkbox next to Category menu.

    • Hide individual categories:

      1. Click the Menu tab.

      2. Select Customize & reorder the menu manually.

      3. Deselect the checkboxes next to the categories you want to hide.


Screenshot of the settings for the Category page with the Menu tab visible

Tip:


From here you can also reorder the categories in the menu.


Wix Harmony Editor


  1. Go to your editor.

  2. Click the Page dropdown at the top left of the page.

  3. Select the Category page under Store Pages.

  4. Click the Category page in the editor.

  5. (Optional) Hide the entire menu:

    1. Click the Display elements icon

      Wix Stores: Displaying Product Categories

      in the action bar.

    2. Deselect the checkbox next to Category menu.

  6. (Optional) Hide individual categories:

    1. Click the Settings icon

      Wix Stores: Displaying Product Categories

      in the action bar.

    2. Click the Menu tab.

    3. Select Specific categories.

    4. Deselect the checkboxes next to the categories you want to hide.



Displaying categories in your site menu


Note:


We're in the process of rolling out the ability to create subcategories. To add subcategories to the menu, follow the instructions for adding categories.


Adding categories to your site's menu makes it easy for customers to navigate your site. It's the best way to give your customers direct access to your categories no matter what page they are viewing.


Screenshot of a sample site menu

You can add multiple categories to your menu and display them in submenus.


Screenshot of a sample site menu with submenu items

Tips:


  • Categories are added to the menu as links, and the link will open the URL of that category.

  • Displaying categories in your site menu boosts SEO for category pages.


To add categories to your menu:


Wix Editor


  1. Click Pages and Menu

    Wix Stores: Displaying Product Categories

    on the left side of your editor.

  2. Click Site Menu.

  3. Click + Add Menu Item at the bottom.

  4. Select Link.


Screenshot of Pages & Menu in the Editor, with the page link option outlined

  1. Select Page on the left.

  2. Select Category page from the Which Page? drop-down.


Screenshot of Site Pages & Menu with link popup open

  1. Select the category you want to display from the Which item? drop-down.

  2. Click Done.

  3. (Optional) Rename the category and click Done.

  4. (Optional) Make the category you added into a subcategory:

    1. Click Pages and Menu

      Wix Stores: Displaying Product Categories

      on the left side of the Editor.

    2. Click Site Menu.

    3. Drag the relevant menu items under and to the right of the relevant category.


Important:


  • When you build your menu using the instructions above, the menu appears both in desktop and mobile.

  • You can also create menus using Advanced Menus or Mega Menus. When you do, you need to create the menu separately on desktop and mobile.


Studio Editor


  1. Click your site's menu.

  2. Click Manage Menu.

  3. Click + Add Item.

  4. Select Link.

  5. Select Page on the left.

  6. Select Category page from the Which Page? drop-down.

  7. Select the category you want to display from the Which item? drop-down.

  8. Click Done.


Screenshot of Menu with link popup open

  1. (Optional) Rename the category.

  2. (Optional) Drag categories to make them into subcategories.


Screenshot displaying how to create menu subcategories in Wix Studio editor

Wix Harmony Editor


  1. Click your site's menu.

  2. Click Manage Menu in the action bar.

  3. Click + Add Item.

  4. Select Link or anchor.

  5. Under Page select Category page.

  6. Select the category you want to display from the drop-down.

  7. Click Done.



Displaying categories using product galleries


You can display an active category on any site page, including one that has other content. This makes it easy for customers to purchase your products right after they're exposed to content about the products.


For example, you could create a site page explaining the benefits of your skincare products, add a product gallery to that page, and select the skincare category to display there.


To display a category in a gallery:


Wix Editor


  1. Go to the relevant page in your editor.

  2. Click Add

    Wix Stores: Displaying Product Categories

    on the left side of your editor

  3. Click Store.

  4. Drag the product gallery or slider gallery on to your page.

  5. Select the gallery.

  6. Click Choose Category.


Screenshot of options toolbar with Choose Category option outlined

  1. Select the category you want to display.


Studio Editor


  1. Go to the relevant page in the Editor.

  2. Click Add Elements

    Wix Stores: Displaying Product Categories

    on the left side of the Editor.

  3. Click Store.

  4. Drag the product gallery or slider gallery on to your page.

  5. Select the gallery.

  6. Click Settings.

  7. Select the category you want to display.


Wix Harmony Editor


  1. Go to your editor.

  2. Go to the page to which you want to add the gallery.

  3. Click + Add at the top left of the editor.

  4. Click the Arrow icon

    Wix Stores: Displaying Product Categories

    to navigate to the Wix Stores category and select Wix Stores.


Screenshot of part of the Add Elements panel in the Wix Harmony editor.

  1. Click Grid Gallery or Slider Gallery.

  2. Drag the gallery to the page.

  3. Select the category you want to display:

    1. Click the gallery.

    2. Click the Settings icon

      Wix Stores: Displaying Product Categories

      on the action bar.

    3. Click Change Category.

    4. Select an option:

      • Display all your products: Hover over All Products and click Select.

      • Display one category: Hover over the relevant category and click Select.



FAQs


Click a question below to learn more about displaying product categories.


When creating or editing a category, you can click the Active on your site toggle to make it inactive.

When you do, the category:

  • Doesn't appear in the category list on your Category page

  • Can't be used to create custom filters

  • Can't be linked in site menus

  • Doesn't display in any Product Galleries

  • Doesn't show up in search engine results or site search

  • Doesn't have a functional URL

Note that an inactive category can, however, appear in:


Customize the layout, colors, fonts and more to get the perfect look for your brand.

Tip: You only need to customize the Category page once. Your selections apply to each category.

Learn how to customize the Category page.


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