Wix Stores: Creating Subscription Products
Important:
We're in the process of releasing a brand-new product creation page. If the first field you see is ' Images and videos', you have the previous version and should follow these instructions on creating product subscriptions.
Selling a product as a subscription service helps you create a steady cash flow and loyal customer base. Choose how you offer your product: subscription only, or as both a subscription and a one-time purchase.
Important:
To sell product subscriptions, you must connect a payment method that supports recurring payments.
Setting up subscriptions
Click Create a Subscription and fill out the required fields. The name and the tagline will be visible to store customers.
To set up a subscription:
Go to Products in your site's dashboard.
Create a new physical product or edit an existing one.
Scroll down and click + Create a Subscription.
Enter a name.
Tip: The name appears on the Product page.
(Optional) Enter a tagline.
Tip: The tagline appears on the Product page.
Select how often a new order is created (e.g. once every 2 months):
Use the up and down arrows to select a number.
Select a time unit (day, month, or year).
Click the Expires after drop-down and choose when the subscription ends:
Preset option: Select one of the available options.
Create a custom expiration time: Select Custom and enter the number of billing cycles before the subscription expires.
(Optional) Offer a discount off the regular price:
Select the discount type (price or percentage).
Enter the discount amount.
Tip: The price per week / month / year adjusts accordingly. Alternatively, you can enter the price and the discount adjusts accordingly.
Click Add.
(Optional) Click +New Subscription to create an additional subscription option (max. 6 subscription options).
(Optional) Click and drag the subscription options (if there are more than one) to reorder them.
(Optional) Click the Offer the option for one-time purchase toggle.
Click Save.
After you've saved your changes on the first subscription, you can create additional ones. For example, you can create a once every 2-week subscription in addition to a monthly subscription. Just click New Subscription to get started.
Learn more about managing product subscriptions.
FAQs
Click a question below to learn more about creating subscription products:
How do I fulfill a product subscription?
After a customer purchases a subscription, a new order appears in your Orders tab. Then, every subscription period, an additional order appears in the tab. Simply fulfill each order as you would any non-subscription order.
How can I learn more about managing product subscriptions?
You may need to make changes to an existing subscription, such as an address update, adding a grace period for failed payments, and more. Learn how to manage product subscriptions.
What products cannot be sold as product subscriptions?
Product subscriptions cannot be created for digital products. Additionally, it's not possible to set up pre-orders for a product subscription.
Note that some payment providers place restrictions on the type of products that can be sold (e.g. restriction on CBD products). For more information, check with your chosen payment provider.
What happens if the product is out of stock when it's time for the next cycle of a customer's subscription?
If the product is out of stock when the next subscription cycle occurs, the order is still created.
In other words, if a subscription customer has an order is created at the 1st of every month, an order is still created on June 1st even if your inventory status that day is zero.
Note: The order pushes your stock into negative numbers.
How are shipping costs calculated if my customer purchases additional subscriptions or products?
If your customer's subscription order also contains additional subscriptions or one-time purchases, the shipping fee applied to that entire order will be applied to every future subscription cycle.
Let's look at an example of a customer's order which contains:
A monthly coffee subscription
A weekly tea subscription
A mug (a one-time purchase)
The shipping fee for the 3 items is $10.
Next week, when the 2nd tea subscription cycle is fulfilled, the shipping cost will be $10. Similarly, next month, when the coffee subscription is fulfilled, the shipping cost will be $10.
In other words, every cycle going forward has a $10 shipping fee even if the shipping fee would have been $5 for a single subscription purchase.
How are shipping costs calculated if my customer purchases a subscription along with other, non-subscription items?
If your customer's order contains a subscription as well as other items, the shipping fee applied to that order is applied for every future subscription cycle, even if the shipping cost is greater than it would be to ship the subscription item alone.
Tip: In some cases, you may want to ask your customer if they prefer to cancel and redo the subscription to reduce the shipping fee.
Can I create a grace period for failed payments?
When credit cards expire or the payment fails for some other reason, you can add a grace period during which your customer can resubmit payment. This way, the subscription doesn't get canceled.
Learn how to set up a grace period for subscriptions.
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