Wix Stores: An Overview of Store Features

Wix Stores is an eCommerce platform that offers you tons of exciting features to help you create a stunning and professional online store.

We are constantly improving the Wix Stores and adding new options. Take a look at some of the things you can do.

Sell your products

You can offer up to 50,000 products in your online store. Sell physical or digital products, increase revenue with product subscriptions, connect the right payment method for your business, and start taking secure payments online.

• Sell digital products

• Sell product subscriptions

• Sell gift cards

• Display different images for each product option

• Display product videos

• Connect multiple payment methods

• Let customers pay in installments

• Authorize payments and capture funds later

• Import store products from other platforms

Sell dropshipping products

Choose what you want to sell from the millions of high-quality products offered by suppliers. When you sell dropshipping products, you skip the hassle of managing inventory, fulfillment, and shipping.

• Sell products through Modalyst

• Sell products through Spocket

• Sell print on demand products through Printful

• Sell print on demand products through Printify

• Check for other available dropshippers in the Wix App Market

Manage your store on your mobile device

Stay on top of your business no matter where you are - using the Wix app.

• Create store products on mobile

• Manage store orders on mobile

• Scan barcodes on mobile

• Sell products at a point of sale (POS)

Manage orders

Handle and track orders as they come in. You can print and pay for shipping labels right from your Wix dashboard, and ship worldwide using a variety of shipping and fulfillment options.

• Offer local customers local courier delivery or store pickup from multiple locations

• Choose from many shipping rules (flat rate, by weight, by price, and more)

• Fulfill orders with an integrated 3PL service:

  • Fulfill products with ShipBob

  • Fulfill orders with Bigblue

• Fulfill orders using a fulfiller you choose

• Create different shipping rates for different groups of products

• Real time shipping calculations (US and Brazil only)

• Choose your favorite print label solution

• Print packing slips

• Display shipping and tax estimates in the Cart

• Calculate tax automatically

Sell on multiple sales channels

Extend your commercial reach with multichannel sales. You can list and sell your products on different sales channels and manage everything from your Wix dashboard.

Available sales channels include:

• eBay

• Facebook

• Instagram

• Amazon

• TikTok

• Google Shopping

• YouTube

Promote your store

Wix offers a full range of promotion options, ranging from email marketing campaigns, Facebook ads, discount coupons, and free promotional videos you can create in minutes.

• Send emails to customers who abandon their carts

• Display social proof notifications to encourage sales

• Create a store loyalty program

• Create integrated email marketing campaigns

• Create a free promotional video in a few clicks

• Offer store discounts & coupons

• Create Facebook ads

Customize your store

Offer customers the ultimate online shopping experience. Sell more by customizing store pages and adding features such as a "Buy Now" button, a related products gallery, and a currency converter to your storefront. Make sure you also optimize your store for mobile to allow customers to shop from anywhere.

• Display your storefront in any of over 35 languages

• Show prices in your customer's currency

• Display product on the category page

• Add a related products gallery

• Display product reviews

• Place a stand-alone product widget anywhere on your site

• Add store policies

• Display price per unit calculations

Take care of your customers

Provide shoppers with the streamlined shopping experience they're looking for.

• Add a wishlist

• Add tracking numbers to orders

• Allow customers to create personal accounts

• Save credit card details for fast checkout

• Provide refunds and cancel orders

• Allow customers to leave you a note

• Allow customers to subscribe to your email list during checkout

Track progress and optimize your store

Make informed decisions with detailed, built-in eCommerce analytics and insights.

• Use advanced SEO settings for product pages

• Review sales analytics

• Track sales with a Facebook Conversion Pixel

Add functionality with third-party apps

Explore our eCommerce Apps, where you'll discover a wide range of apps which can provide additional features and improved functionality.

Power your store using Velo by Wix

Want more out of your eCommerce experience? Wix offers Velo, a full-stack development platform that empowers you to rapidly build, manage, and deploy professional web apps.

• Add rating and reviews

• Add a product configurator

• Add multiple items at once

• Cross-selling products

Find out more about Wix Stores:

• Check out the full Wix Learn course on getting started with Wix eCommerce.

• Browse through our ecommerce website templates.

• Set up a point of sale at your brick and mortar store.