Wix Stores: Adding Product Modifiers

Product options let you manage certain things separately for each variant. Let's look at an example.

A store owner sells a t-shirt that comes in small and large. They track inventory quantities for each size. In addition, each size is sold at a different price. To manage pricing and inventory for each variant (the small and large variants), they need to create 'Size' as a product option.

This merchant sells another t-shirt, but it comes in 1 size. The seller offers the t-shirt with either a cat print or a dog print. After the merchant receives an order, they add the print to the t-shirt (it's an embellishment, not a separate product). In this example, the product has 1 type of inventory and is always sold at the same price, so they create the cat/dog print option as a modifier.

If you need to manage any of the following per variant, use product options instead of modifiers:

• Inventory

• Pricing

• Pre-order

• Cost of goods

• Shipping weights

Tip: You can add both product options and modifiers to a product.

Learn more about the differences between product options and modifiers.

You can create text choice modifiers for customers to select. Then, go to the layout settings in your editor to choose how you want to display the choices: in a dropdown list or as buttons.

1. Enter the modifier name (e.g. Mug Style).

   Tip: This name is visible to customers.

2. Select Text choices from the Field type dropdown.

3. Select or deselect the checkbox next to This is a required field.

4. Type your first option choice (e.g. Panda).

5. Click +Another Choice and add additional option choices (e.g. Dolphin).

6. Click Add.

Use this option to let customers select a color.

Tip: You also have the option of uploading a swatch image instead of a solid color.

1. Enter a modifier name.

   Tip: This name is visible to customers.

2. Select Color swatches from the Field type dropdown.

3. Select or deselect the checkbox next to This is a required field.

4. Enter or select an option name (e.g. Color or Pattern).

5. Type your first color name (e.g. Pink or Floral).

6. Click the Select shade icon

   

   .

7. Enter a color code or select a shade.

   Note: The shade you choose will be used for this color in all products.

8. (Optional) Select a swatch image:

   Note: Even if you add an image, you need to select a color.

   1. Click the Plus icon next to Swatch image.

   2. Upload or select the swatch image and click Add Media.

9. Click the Checkmark icon

   

   .

10. Add additional colors.

11. Click Add.

Create a text box modifier to allow customers to enter free text.

1. Enter a modifier name.

   Tip: This name is not visible to customers.

2. Select Text box from the Field type dropdown.

3. Select or deselect the checkbox next to This is a required field.

4. Enter the Text box title (e.g. What name should we add to the gift box?)

5. Enter the maximum characters that customers can enter.

6. Click Add.

When you create a modifier, you can choose one of 3 field types: text choices, color swatches, or text boxes where customers enter text.

Tip: For your customers, text choices or color swatches for a product option or a modifier look the same. In the example below, the size drop-down is a product option while the other selections are all modifiers.

Text choices can be displayed either as a drop-down list or as buttons. Learn more about selecting how your text options are displayed.

You can add up to 10 modifiers.

After you create and save a modifier, you can add images or videos to each option.

1. Click the More Actions icon

   

   next to a modifier.

   

2. Select Connect images & videos.

3. Click the Plus icon

   

   next to the first option.

4. Select or upload an image and click Apply.

5. Repeat steps 3 and 4 for all the available modifiers.

6. Click Apply.

Yes. If, for instance, you added an engraving modifier to multiple products, but decide that you no longer offer engraving, you can delete this modifier. It will be removed from all products.

You can also edit the modifier name. The change will apply to all relevant products.

The modifier name you give when creating a text choice or color swatch field type is displayed to customers.

However, when you create a text box field type, you enter a separate modifier name that is for internal use. For customers, you can enter a longer text box title (up to 100 characters). This gives you the option of adding a short name for yourself, but a longer title that explains the option to customers.

You can set text choices, color swatches, and text box modifiers as either required or optional.

When customers leave an optional modifier unanswered, they can still add the product to their cart.

Note: As of October 2026, new modifiers are optional by default, and modifiers you created before this update keep their current setting.

You can make filtering simpler for customers by grouping similar option choices together. For example, instead of showing each shade as a separate filter, you can combine them into a single filter for each color.

You can also chose how you want to sort the filter options, including the ability to manual reorder them into an order that makes sense for your site.

Learn more about grouping and reordering your product filters.