Wix Stores: About Shipping, Delivery, and Pickup
Setting up shipping, delivery, and pickup can be one of the more complicated aspects of creating an online store. This article will walk you through some of the decisions you need to make along the way.
After you're set up, customers will be able to select how they want to receive their order.
Things to consider before you get started
There are a wide variety of ways to set up shipping, and there are a lot of things to consider before you decide what's best for your business. These include:
How much will it actually cost you to ship products to different locations?
Which countries do you want to ship to?
Do your products vary widely in weight or are they more or less the same?
Do you want to offer customers free shipping to some or all of your customers?
Do you want to offer store pickup? From which locations?
Would local (courier) delivery work for your business?
Once you have a good idea of the kind of shipping/delivery/pickup that's right for your business, you can get to work setting it up.
Learn more about eCommerce shipping options.
Creating shipping regions
Wix Stores comes with two regions already added: One for your own country (the "Domestic" region), and one for the rest of the world (the "International" region). Both offer free shipping by default.
From this starting point, you can decide if you want to stick with these 2 regions or start adding, editing, or deleting regions.
Learn how to set up a shipping region.
What is a region?
A region can be a country, a state or province in a country, or a group of countries.
If you want to set up the same shipping rules for France, Germany, and Austria, for example, you can create a region for them. On the other hand, you can set shipping rules for just one state (e.g. Texas) and separate rules for the rest of the US.
If you want to ship internationally, you can always use the International (Rest of the World) region to cover any countries for which you don't create a specific region.
What happens if there's no shipping rule in a particular region?
If there's no active shipping, local delivery, or pickup rule for a region set up in Wix or through a 3rd-party shipping app, customers from that region cannot make purchases from your store.
Let's look at an example. A merchant sets up shipping only in the US. As soon as a customer from outside of the US enters their location (in the Cart or the Checkout Page), they'll see a message indicating that the store doesn't deliver to their area.
Choosing shipping, delivery, or pickup
When creating or editing a region, the first thing you need to decide is whether to set up shipping, delivery, local pickup, or some combination of those options.
Shipping: Set up shipping rules if you plan to ship your product through the mail or via a fulfillment service.
Local delivery: Select local delivery to offer courier delivery to a defined area in your city or town.
Pickup: Set up one or more pickup options to allow customers to pick up their orders from your store, warehouse, or home.
Tips:
If you're located in the US, you can also choose Calculate with USPS. This allows you to offer real-time shipping rates. Learn more about live rates with USPS
Learn about additional real time shipping options available through 3rd party apps, such as the Meu Frete com Correios app for Brazilian merchants.
Setting up shipping
If you've decided to set up shipping, the next decision is which type of shipping rule makes the most sense for your business.
It's important to understand that if you select a shipping rule, for example, you can use that rule to set up a variety of options.
For example, you can use a flat rate rule to offer:
Standard shipping $4
Priority Shipping $8,
Overnight $12.
This is true for every type of shipping rule, except, of course, for Free shipping, which is always free.
Customers can select the shipping option they prefer in the Cart (if enabled) or on the Checkout Page.
Learn more about the types of shipping rules:
Free shipping
With free shipping, is no shipping charge. Offering free shipping (at least locally) can be a selling point for customers. It also simplifies shipping both for you and your customer. You can either absorb the shipping cost or add it onto your product prices.
Learn more about creating a free shipping rule.
Flat rate
You charge the same shipping rate for all purchases. Suitable for stores that sell products of similar weight and price (e.g. a store that sells only t-shirts).
Learn more about creating a flat rate shipping rule.
Rate by weight
You charge different shipping rates for purchases of different weights (e.g. products that weigh 0 - 1 pound pay $5 in shipping and products that weigh over 1 pound pay $10). Rate by Weight can work well for stores that sell products with significant weight differences. (e.g. jewelry and coats).
Learn more about creating a rate by weight shipping rule.
Rate by price
You charge different shipping rates for purchases of different prices. One example of how to use this is to offer reduced shipping rates for orders above a certain price (e.g. $5 shipping for orders above $50, orders above $100 ship for free).
Learn more about creating a rate by price shipping rule.
Rate by quantity
Set up shipping rules based on item quantity to better match shipping costs—charge more for larger orders, or offer discounts like free shipping when customers buy enough items. Shoppers will only see rates that apply to their order at checkout.
Learn more about creating a rate by quantity shipping rule.
USPS Calculated Rate
Real time shipping calculation allows you to display approximate, dynamically-calculated shipping rates based on the weight and dimensions of the order, and on the shipping cost to and from addresses. Customers see this real-time shipping estimate during checkout.
This feature is available for merchants located in the US and selling in USD. Learn more about USPS calculated real-time rates.
Offering a local delivery option
Use the local delivery option to offer hand-delivery in your region. To get started, select Local delivery. Then, choose the rule you want to use to calculate rates.
Tip:
The same rules available to calculate shipping (e.g. free shipping, flat rate, rate by weight, etc.) are available for local delivery. See above for more details.
Then, define the delivery region and choose when the delivery can take place. Choose whether you want to:
Set delivery within one specific time frame (e.g. 1-2 business days)
Let customers select their preferred delivery day from a calendar
Offering pickup locations
Let local customers pick up orders in person from one or more of your physical locations (e.g. your store or warehouse). To start setting it up, select Pickup.
Creating additional shipping options via 3rd-party apps
In addition to the variety of shipping, delivery, and pickup options you can create through Wix, you can add third-party shipping apps to your site and use them to expand your shipping options.
Creating delivery profiles
If your store carries types of products which require a different set of shipping, delivery, and pickup rules, you can create delivery profiles. This allows you, for example, to create a separate set of shipping rules for product that are:
Heavy and lightweight
Perishable and non-perishable
Fragile and non-fragile
Oversize and regular sized
Learn how to set up delivery profiles for different groups of products.
Video tutorial
Watch this video tutorial, or scroll down to read FAQs.
FAQs
Click a question below to learn more about shipping, delivery, and pickup:
How can I add or remove countries in a shipping region?
Click Edit destinations to add or remove countries. You can also add or remove states / provinces etc. within a country.
Can I set up shipping to US military addresses?
Yes, you can set up shipping to addresses associated with American Army, Air Force, or Navy installations in the Americas, Europe, or the Pacific. When you set up shipping to the US, these military addresses are automatically included.
Do I need to use the same shipping rule in different regions?
No. For example, you can choose a free shipping rule for your local region, a flat rate rule for nearby regions, and rate by weight for other international countries.
Do I need to set up shipping if I only sell digital products?
No. If all of your products are digital, there's no need for you to set up shipping.
Can I display an estimate of delivery options and costs in the Cart Page?
Yes. Customers can get a preview of your shipping, local delivery, and pickup options if you enable the Delivery rates in the Cart Page.
To enable in the Wix Editor:
Go to your Cart page:
Click Pages & Menu
on the left side of the editor.
Click Cart & Thank You.
Note: If your site has only one business solution app, click the relevant business solution page (e.g. Store Pages, Bookings Pages, Restaurant Pages).
Click Cart page.
Click the Cart Page element on your page.
Click Settings.
Click the Settings tab.
Select the Shipping & delivery rates checkbox.
To enable in the Studio Editor:
Go to your Cart page:
Click Pages
on the left side of the editor.
Click Cart Page under Cart & Thank You.
Note: If your site has only one business solution app, click Cart Page under the relevant business solution page (e.g. Store Pages, Bookings Pages, Restaurant Pages).
Click the Cart Page element on your page.
Click Settings.
Click the Settings tab.
Select the Shipping & delivery rates checkbox.
How can I collect tax on shipping costs?
Go to Tax in your site's dashboard, select a region, and then enter the tax rate for shipping and delivery. Learn more about setting up tax rates.
Can I set up delivery to pickup points near my customers?
Yes, delivery to pickup points is available in some locations via third-party apps. Learn more about shipping orders to pickup points.
How can I test the shipping rules I set up?
If your site is live, you can test what your customers see.
Cart Page: If delivery rates in the the cart were enabled, enter your region to see delivery estimates.
Checkout Page: Enter an address to see delivery rates.
Tip: If your site isn't live, you can still preview store checkout.
Can I offer free shipping to specific customer groups?
Currently, Wix does not support customer-specific shipping rules. However, you can create coupon codes for free shipping and share them with specific customers or member groups.
How do I display estimated delivery times during checkout?
When you create a shipping or pickup rate, you can enter an estimated delivery time. Customers see this estimate on the Checkout page.
Tip: For local delivery rules, you can set more specific delivery times.
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