Wix Stores: About Product Options and Modifiers
Important:
We're in the process of releasing a brand-new product creation page. If the first field you see is Images and videos, you have the previous version and should follow these instructions on adding product options.
Let customers customize their purchases with Product Options or Modifiers. While these look similar to customers, they work differently behind the scenes. Knowing the difference helps you use them effectively. Let's start by looking at a sample product that has both.
Video tutorial
Watch the video tutorial or read the article for more details.
What product options and modifiers look like
In the Product page below, the Size drop-down is a product option while the other selections are all modifiers. Note that customers can't see the difference between drop-downs or color swatches that are product options or modifiers.
You can create product options or modifiers with any of the following field types:
Modifiers: Text choices, color swatches, or text boxes
Product options: Text choices or color swatches
Should I create product options or modifiers?
To decide whether it's best to create product options, modifiers, or both, for a specific product, ask yourself the following questions:
Do I need to track inventory?
The first and most important question is, do you need to track inventory individually for this product variation? Let's look at an example.
A merchant sells a ring and it comes in 2 sizes, small and large. They also offer free engraving. The merchant needs to stock separate inventory for the 2 ring sizes, so they'll create a product option called 'Size' with 2 variants, 'Small' and 'Large'.
The engraving is an embellishment added to the same product - no separate inventory is required. As such, the merchant creates a modifier for this.
Learn more about:
Is pricing for your variations the same?
Let's take another look at the example we used above: The ring that comes in small and large sizes (sold at the same price) and with or without engraving. If this merchant decides to charge for engraving, they'd need to create 2 types of product options, one for size and one for engraving. This is because you cannot offer modifiers with varied pricing.
In this example, you'd end up with 2 product options (size and engraving) and 4 variants, as in the image below. Note that the 'Yes' variants cost more than the 'No' variants.
Additional considerations
Certain information and calculations are available only with product options, not modifiers.
For example, when you create a product, you can enter a product weight in the shipping and fulfillment section. The weight is applied to the product. If you want to enter separate weights for each variation, you need to create product options, where you can do so.
The options listed below are available either per product or per variant, not per modifier. To use any of them, create product options:
Pre-order
Cost of goods
Shipping weights
SKU
Barcode
Price per unit
FAQs
Click below for answers to common questions about product options and modifiers.
How many modifiers can I create per product?
You can add up to 10 modifiers.
How many product options can I create per product?
Each product can include up to 6 product options (e.g. Size, Color, Style) with 100 choices per option (e.g. 100 sizes).
How can I allow customers to send me a message about a product?
You can add a modifier and select Text box as the field type. Customers will be able to type a reply.
Tip: If the message applies to an entire order rather than a single product, you can add a custom field to the Checkout page.
How can I connect images or videos to product options?
Go to Products in your site's dashboard.
Select a product with product options.
In the Product Options section, click the Connect images and videos icon
next to the relevant product option.
How can I connect images or videos to a modifier?
After you create and save a modifier, you can add images or videos to each one.
To add media to a modifier:
Go to Products in your site's dashboard.
Click + New Product, or select an existing product.
Scroll to the Modifiers section.
Click the More Actions icon
next to a modifier.
Select Connect images & videos.
Click the Plus icon
next to the first choice.
Select or upload an image and click Apply.
Repeat these steps to add media to each modifier.
Can I make changes to multiple modifiers at once?
Yes. If, for instance, you added an engraving modifier to multiple products, but decide that you no longer offer engraving, you can delete this modifier. It will be removed from all products.
You can also edit the modifier name. The change will apply to all relevant products.
Do customers see the modifier name I enter?
The modifier name you give with the drop-down or color swatch field type is displayed to customers.
However, when you create a text box field type, you enter a separate modifier name which is for internal use. For customers, you can enter a longer text box title (up to 100 characters). This gives you the option of adding a short name for yourself, but a longer title that explains the option to customers.
Are modifiers always required fields?
You can set text choices, color swatches, and text box modifiers as either required or optional.
When customers leave an optional modifier unanswered, they can still add the product to their cart.
Note: As of October 2026, new modifiers are optional by default, and modifiers you created before this update keep their current setting.
Can I add custom fields to the Checkout page instead of adding them to products?
If the same custom fields apply to all products, you can add them to the Checkout page, like asking customers to indicate whether the order is a gift. You can also add conditional form field. For example, if the customer selected 'Yes, this is a gift', you can then display an additional question that doesn't appear when customers select 'No'.
Learn how to:
I'm editing product option variants. Why don't I see some of the settings?
There are many available settings. Use the Customize column feature to set which ones are visible, and then use the horizontal scrollbar to access them all. You can save your most commonly used selection as your default view along with additional views.
To customize the product option variants columns:
Select a product and click Edit Variants.
Click the Customize icon
.
Select the checkboxes next to the columns you want to display and close the window.
Click Apply & Continue.
(Optional) Save your selections:
Click Manage View.
Select an option:
Set as default view: Your selects are applied to all products.
Save as new view: Give this view a name and save it to quickly apply the selections in future.
I use my product options to display filters on my live site. How can I organize them?
You can make filtering simpler for customers by grouping similar option choices together. For example, instead of showing each shade as a separate filter, you can combine them into a single filter for each color.
You can also chose how you want to sort the filter options, including the ability to manual reorder them into an order that makes sense for your site.
Learn more about grouping and reordering your product filters.
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