Wix Restaurants: Understanding Wix Analytics Reports

This report shows which dishes your customers like ordering the most.

Use this report to:

• Find out which dishes sell better than others.

• Identify the dishes that could perform better, so you can update them as necessary.

Note: This report is listed as 'Popular Dishes' for Wix Restaurants Online Orders (Old) and as 'Popular Menu Items' for Wix Restaurants Online Orders (New).

This report compares order trends over different time periods.

Use this report to:

• View your orders over specific time periods, or compared to previous periods, to see if actions you've taken have impacted sales.

• Find out if your orders were from new or returning buyers, and if discount coupons were used.

This report shows you which times and which days of the week your restaurant gets the most orders.

Use this report to:

• View a heatmap of your most popular order times by time and day.

This report shows your visitor behavior, from starting a site session to viewing your dishes, and through to checkout.

Use this report to:

• Find out how many site visits turn into orders.

• See where your visitors drop off before completing checkout.

Note: This report is listed as 'Restaurant Conversion Funnel' for Wix Restaurants Online Orders (Old) and as 'Restaurant Conversion Funnel New App' for Wix Restaurants Online Orders (New).

This report helps you discover trends in your restaurant's conversion funnel over time.

Use this report to:

• Find out how each step of the funnel converts over time.

• See how changes you make affect your restaurant conversion rates.

Note: This report is listed as 'Restaurant Conversion over Time' for Wix Restaurants Online Orders (Old) and as 'Restaurant Conversion over Time (New App)' for Wix Restaurants Online Orders (New).

Track how your reservations are performing over time, including patterns in cancellations, visit length, and per location. A line chart visualizes changes in guest activity, making it easy to spot shifts in booking behavior.

Use this report to:

• Understand fluctuations in reservation volume.

• Identify increases in cancellations or no-shows.

• Monitor average visit duration and guest flow.

• Detect seasonal or weekly patterns in booking behavior.

See how your reservations are distributed across different channels such as online, walk-ins, and offline bookings. A bar chart highlights the performance of each source, helping you understand where your guests are coming from.

Use this report to:

• Compare reservation volume across each channel.

• Identify which sources drive the most reservations.

• Spot underperforming channels that may need attention.

You may notice a discrepancy between the data displayed in the Analytics widget on your Home page and in your reports. This is because the widget displays the total number of orders from both apps ( Online Orders (Old) and Online Orders (New)) while your reports display the total number of orders for each app separately.

Tip: Clicking the Restaurant orders tile takes you to the Restaurant Orders over Time report. If you have both apps installed, it will direct you to the new Restaurants app report.

You can view definitions for Wix Restaurants terms in the Wix Analytics glossary.