Wix Pricing Plans: Changing the Price of a Subscription
Wix Pricing Plans lets you update the cost of any plan without creating a new one or disrupting active subscriptions. As your services or costs change, you can adjust a plan’s price directly from the dashboard.
Choose whether the new price applies only to future subscribers or to all existing subscribers on their next renewal.
Before you begin:
Make sure your pricing plan has an active subscription.
If you have an older version of the Pricing Plans app, make sure to update to the latest version to access subscription price changes.
Changing the price of a subscription
From your site’s dashboard, you can change a plan’s price and decide whether it applies only to new signups or also to existing subscribers on their next renewal.
Note:
Changing the price for existing subscriptions overrides all other prices.
To change a price:
Go to Pricing Plans in your site's dashboard.
Hover over the relevant plan and click Edit.
Scroll down to Plan pricing and click Change Price.
Select the relevant option under The new price will apply to:
New subscriptions only
This option applies to new subscriptions only.
Enter the New price.
Select New subscriptions only.
Click Change Price when done.

When ready, click Save.
Both new and existing subscriptions
This option applies to both new and existing subscriptions. For example , existing subscriptions renew at the new price on their next billing cycle.
Enter the New price.
Select Both new and existing subscriptions.
Select the checkbox next to I confirm the price change.
Click Change Price.

When ready, click Save.

FAQs
Click a question below to learn more about changing the price of a plan.
Does changing a plan’s price affect all existing subscribers?
The plan's new price affects existing subscribers only if you chose to apply the new price to both new and existing subscriptions (see step 4 of this article). In addition, the new price only affects all subscriptions if:
The subscriptions don't have coupons applied.
The subscription billing cycle matches plan cycle (e.g. when an existing 'Gold' plan has monthly charge, all subscriptions with monthly billing cycle will be affected).
There are upcoming billing cycles after 30 days.
I can't see the option to change a price. Why?
The option to 'Change Price' is visible after a plan has an active subscription.
Can I change the price for all plan types?
No. If a free or one-time plan has active subscriptions, its pricing strategy cannot be changed. Only recurring plans allow pricing strategy changes.
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