Creating a multilingual website

SEO in Wix Multilingual

Wix Multilingual: Optimizing SEO Settings for Multilingual Sites

Wix Multilingual lets you optimize your SEO settings for each language individually. This way, you can tailor your strategy for different locales and boost your online presence.

By default, Wix adds hreflang and x-default tags to the code of your site's multilingual pages. These are HTML attributes that can help tell search engines like Google the language and geographical targeting of a page. For example, when someone searches for your page, the hreflang tag helps the search engine find all the language versions of the page. It also helps search engines display the most appropriate version of your page based on the person's language and location.

In this article, you can learn how to optimize the SEO settings for the pages of your site's secondary languages.

Tip:

You can also use the Wix SEO Setup Checklist to get SEO recommendations for your site's main language. Learn more about the SEO Setup Checklist.

Step 1 | Choose keywords in your secondary language

Before defining any SEO settings, choose the three keywords that are most likely to reach people in your secondary language. These should clearly describe your business or the services you offer. They could be words, or groups of words, that a user in that locale would enter into search engines.

Keep your localized keywords in mind and use them in SEO settings for your secondary language.

Want to learn more about keywords?

Check out this video on choosing the right keywords in the SEO Learning Hub.

Step 2 | Localize your page's SEO settings

After choosing your keywords, get started by optimizing each page's SEO settings for your secondary language. Enter a page title and description in your secondary language for each and every page. This ensures that your site appears in search results for the relevant locales.

You can also change the slug of each page to be in your secondary language. An automatic redirect will be created for you once you publish your site, redirecting from the old slug to the new one.

How to choose SEO title tags?

When writing an SEO title tag in your site's secondary language, keep the following recommendations in mind:

Keep the title tag between 10-70 characters.
Include a target keyword for each individual page of your site.
Add your business or site name as well as the page's name. For example: “Page Name | Business Name”
Make the title tag unique to that page - it is not recommended to use the same title tag in all of your site pages.
Include the location of your business to your homepage title tag; this will help Google know to display your site to searchers in your area.
Check out these additional SEO tips for beginners in the Wix Blog.

How to choose SEO meta descriptions?

When writing an SEO meta description in your site's secondary language, keep the following recommendations in mind:

Your meta description should be between 50 and 320 characters long, including spaces (Google trims the description at 320 characters).
Combine keywords that best describe your business and that visitors would probably use to search for your site.
Make the meta description unique to that page - it is not recommended to use the same meta description in all of the pages.

Wix Editor

Go to your editor.
Click the Switch languages drop-down menu at the top of the editor.
Select the secondary language you want to work on.
Click Pages & Menu
on the left side of the editor.
Click the More Actions icon
next to the relevant page.
Click SEO basics.
Enter your page's title tag and meta description in the relevant language.
Edit the URL slug to fit your secondary language.
Make sure that the toggle next to Let search engines index this page is enabled.
Click Publish at the top right of the editor.

Studio Editor

Go to your editor.
Click the Switch languages drop-down menu at the top of the editor.
Select the secondary language you want to work on.
Click Pages
on the left side of the editor.
Click the More Actions icon
next to the relevant page.
Click SEO Basics.
Enter your page's title tag and meta description in the relevant language.
Edit the URL slug to fit your secondary language.
Make sure that the toggle next to Let search engines index this page is enabled.
Click Publish at the top right of the editor.

Step 3 | Localize your images' alt text

Enhance the visibility of your images on Google and boost website traffic by localizing alt text. Alt text serves as a description for search engines, aligning search queries with the most pertinent results. Optimize your images for SEO by adding alt text in every language your site supports.

While the Translation Manager offers a convenient platform, you can also perform this directly within your editor.

Wix Editor

Go to your editor.
Click the Switch languages drop-down menu at the top of the editor.
Select the secondary language you want to work on.
Click Pages & Menu
on the left side of the editor.
Select the relevant page.
Select the relevant image in that page.
Click the More Actions icon
.
Click the Settings icon
.
Enter a description for your image in the field under What's in the image?

Studio Editor

Go to your editor.
Click the Switch languages drop-down menu at the top of the editor.
Select the secondary language you want to work on.
Click Pages
on the left side of the editor.
Select the relevant page.
Select the relevant image in that page.
Click Edit Translation.
Enter a description for your image in the field under What's in the image?

Dashboard

Go to the Translation Manager in your site's dashboard.
Click an image item from the list.
Add or edit its alt-text translation.
Click Save.

Step 4 | Link elements per language

Another great way to improve your site's SEO is to create links, both to other pages on your site and to external pages as well. Wix offers a variety of linkable elements such as text, images, button, etc. You can edit every element on your site to set a unique link for your secondary language.