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Creating a multilingual website

Wix Multilingual basics

Wix Multilingual: An Overview


With Wix Multilingual, you can translate your site manually or automatically, to over 180 languages. Visitors choose the language they prefer and get a more local experience as a result. Tailor a unique version for each language, including different text, imagery, SEO settings, and so much more.


Peter is an event hall owner based in Berlin. He recently built a site for his event hall, which caters to a global audience since the hall hosts international artists.

Selling show tickets to his diverse clientele, he used Wix Multilingual to translate the Wix Events app. That way, customers from across Europe can view the site in their preferred language, and once they make a purchase, they get an automated confirmation email in their language of choice.

To ensure he reaches as much of his audience as possible, Peter created subdomains of his site for every language he supports. He designed each subdomain to promote the artists whose content is most relevant to a specific language audience.

By incorporating the translated pages into his SEO strategy, he is able to improve his ranking on search engine results, even in languages other than his primary one.


a gif of the language selection panel in a live wix site


How does it work?


Once you're finished building the site in your main language, add Wix Multilingual. During the setup of the app, you'll select your main and secondary languages.


You will then be prompted with the option to translate your site manually or automatically, so you are in control over how the content is adapted to different language versions of your site. This allows for efficient and customizable language management as your site evolves.


A screenshot of adding a new language in wix multilingual

You can also manage your translations: add more languages, translate new pages or elements in your site, remove languages, and more.


a screenshot of managing languages screen in wix multilingual


Manage your translations with ease


Translate or review both your site and apps content in one place using the Translation Manager in your site's dashboard.


The translation manager shows a list of all of your site's content in a single location, indicating what still needs to be translated. You can also hide or delete any languages that you no longer wish to display.


A screenshot of the wix website translation dashboard


How visitors navigate your multilingual site


Your site visitors can switch languages using a language selection menu that is automatically added to your editor when installing the app.


The menu shows all published languages on your site, and you can even decide on the order in which the languages appear. You can customize the menu to your needs, personalizing the design, layout, and text.


A screenshot of a wix site with the language selector open


Optimize SEO for your language versions


Wix Multilingual lets you optimize your SEO settings for each language individually. This means you can tailor your strategy for different locales and strengthen your online presence.


You also have the option to change your URL structure to improve your search ranking. There are three options available; subdirectories, subdomains, and language parameters. Learn more about the benefits and risks of changing your URL structure


a screenshot of the seo pane in the wix editor

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