Using the Wix mobile apps

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Wix Mobile Apps: About Apple's In-App Purchase Policy

When you have your own native mobile app, Apple's In-App Purchase policy affects how you sell online goods and services to customers using iOS devices. Read more below to learn how Apple's policy update may affect you.

In-App Purchase supports single payments, such as one-time charges for app content or features within the app. It also supports recurring payment plans, like subscriptions. However, In-App Purchase does not support free trials, one-time fees, custom start dates, changing plan duration, resubscribing after canceling. Read more about features not supported by Apple In-App Purchase.

About Apple's In-App Purchase policy

You are affected by Apple's In-App Purchase policy if you want to sell the following on your app:

Pricing plans (both single payment plans and recurring plans).
Products integrated with pricing plans (e.g. online programs or events sold via pricing plan).
Recurring payments (e.g. subscriptions).

Note:

This policy only affects the sale of online goods and services, not physical products.

To sell most other online goods and services via single payment, you can set up In-App Purchases from your Mobile App dashboard.

FAQs

Click a question below to learn more.

Can I offer services, products, or subscriptions without using Apple's In-App Purchase?

Yes, if you don’t want to comply with Apple's In-App Purchase policy, you can hide your services, products, or subscriptions from iOS devices before submitting your app for approval. Learn more about hiding elements in your app.

Does Apple have a price limitation for products sold with In-App Purchases?

Yes. Apple has a price limitation of $1000 USD for products sold as IAP products. This is Apple's policy.

Note: This number changes depending on the currency.

Does this policy affect members with Android devices?

This policy only applies to members attempting to purchase online content with an iOS device. It does not apply to anyone using an Android device.

What if I have online bookings services?

If you offer online bookings services through Wix Bookings, you can set up In-App Purchases. You only need to set up In-App Purchases for certain types of bookings services. Locate your type of service below to see if in-app purchases set up is required or not.

Required: You must set up In-App Purchases to accept payment.

Not required: Payment possible via all payment methods.

Booking in-person appointments: Not required
Booking online 1:1 appointments: Not required
Booking an online group service: Required
Booking in-person group service: Not required
Selling physical items via Wix Stores: Not required
Selling online/digital items via Wix Stores (e.g. a logo): Required*
*Not currently supported

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