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Using the Wix Harmony Editor

Branding your site

Wix Harmony Editor: Setting Up Your Brand


Your brand is the foundation of your site’s identity. By defining your brand in the editor, you ensure your site stands out to visitors with a professional and consistent look.


You only need to set your brand's colors, text, and element styles once; every page and section automatically follows your chosen style. You still have full creative freedom to adjust any element, but the Brand panel helps keep your site consistent and professional from the very start .


The Brand panel is open in the editor, showing the kit, colors, text, buttons. and boxes tabs.

Did you know?


Branded elements are always available for you to add in the Add Elements panel, so you can create a consistent design from the get-go.



Choosing your brand kit


The brand kit at the top of the panel contains everything in your brand, so you can preview how it all looks together.


Want to shake it up? Choose from a ton of pre-designed suggestions to update your brand in a click. You can always adjust specific parts of the brand to make it yours.


To choose a brand kit:


  1. Go to your editor.

  2. Click Brand at the top of the editor.

  3. (In the Brand panel) Hover over the brand kit and click Change Kit.

  4. Select kits from the options to try them out.

  5. Once you've selected a kit you like, exit the tab to apply it to your site.


The kit tab in the brand panel is open. The cursor is clicking a kit, previewing what it looks like on the site.

Tip:


You can revert to your original kit while you're still in the tab by clicking it under Current kit.



Choosing your brand colors


When you create your site in the Harmony Editor, Wix automatically genera tes a site color palette for you. This palette is made up of base colors (which are further divided into shades) and accent colors.


There are a ton of palettes for you to choose from, and you can always adjust them to suit your brand. Have a specific look in mind? You can set up each color individually to create a palette that's truly yours.


To set up your brand colors:


  1. Go to your editor.

  2. Click Brand at the top of the editor.

  3. (In the Brand panel) Click Colors.

  4. Choose what to do next:


Apply a color palette to quickly establish your brand's overall identity.

  1. Click Change palette.

  2. Click through palettes to preview them on your site.

  3. (Once you've selected a palette you like) Exit the tab to apply the palette to your site.

Tip: While you're still in the tab, you can easily revert to your original palette by selecting it under Current palette.


Customize the site's base and accent colors to your exact needs. You can even choose the base colors' shades to really make it yours.

  1. (If changing shades) Click the Unlock icon

    Wix Harmony Editor: Setting Up Your Brand

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  2. Select the color you want to change.

  3. Choose a new color in the picker.

  4. Click Apply.

Tip: Customizing shades does not affect your brand's base colors, so you can adjust each part of the palette the way you want.


Tip:


Choose colors with high contrast to improve readability and create a welcoming experience for all your site visitors. Learn more about color contrasts and accessibility.



Setting up your brand's text


Text plays an essential role in expressing your brand’s personality. We offer many ready-made font sets to give you a head start, but you can always choose your own.


Select a font for all headings and another for all paragraphs, or adjust the styles one by one (font, size, color and formatting).


To set up your brand's text:


  1. Go to your editor.

  2. Click Brand at the top of the editor.

  3. (In the Brand panel) Click Text.

  4. Choose what you want to do:


Selecting a font set is a great way to quickly establish your brand's voice. Each set comes with 2 fonts: 1 for headings, and 1 for paragraphs.

  1. Click Change Set under Font set.

  2. Click through sets to preview them on your site.

  3. (When you select the option you want) Exit the tab to apply the set to your site.

Tip: While you're still in the tab, you can easily revert to your original text set by selecting it beside Current set.


Choose eye-catching, readable fonts to use on all of your brand headings or paragraphs. Depending on the font you choose, you can also select its weight (Light, bold, etc.).

  1. Click Change All next to Headings or Paragraphs.

  2. Choose a font from the dropdown.

  3. (If applicable) Select the font's weight.

  4. Click Apply.


Set up specific text styles to complement your site content, and provide attention to detail in your brand.

  1. Click the text style you want to change (e.g. Heading 1, Paragraph 2).

  2. Use the options to customize the style:

    • Font: Select a font from the drop-down. Depending on the font you choose, you can also select the font's weight (e.g. regular, bold).

    • Size: Make the text bigger or smaller.

    • Color: Click the color circle and choose the color you want for the text.

    • Styles: Apply formatting to the text (e.g. bold, Italics).

    • Line spacing: Make the spacing between lines smaller or bigger.

The heading 1 text style is being edited. The cursor is clicking the sizing option to make text smaller.

Tip:


Stick to 1-2 font families to avoid clutter and create a polished look for your brand.



Customizing your brand's button styles


You can design every part of your buttons. Choose a whole new set, or customize details of specific buttons to keep reinforcing your brand identity while visitors explore .


You can adjust the formatting of the text, change the color and shape of the button container, and much more.


To customize button styles:


  1. Go to your editor.

  2. Click Brand at the top of the editor.

  3. (In the Brand panel) Click Buttons.

  4. Choose what you want to do:


  1. Click Change Set.

  2. Click through sets to preview them on your site.

  3. (When you select the option you want) Exit the tab to apply the set to your site.

Tip: While you're still in the tab, you can easily revert to your original button set by selecting it beside Current set.


  1. Click the relevant button.

  2. Choose the relevant state:

    • Regular: This is what the button looks like before visitors interact with it. Choose which part you want to customize from the dropdown:

      • Button: Design the look of the button itself. You can set the fill color, spacing, and corners, and add borders and shadows to make it stand out.

      • Text: Customize the button text with the formatting and design options. You can even add a highlight color (fill color) around the text to ensure it stands out on the button.

    • Hover: This is what the button looks like when visitors hover over it with their cursor. Choose what to do next:

      • Pick a ready-made effect.

      • Click All design options to set up the hover state from scratch, adjusting every design setting to match your vision.

Tip: You can learn more about customizing elements with our design glossary.



Designing your brand's box styles


C ontainers (or boxes) are mostly used to organize and arrange other elements, making them an important part of your site's structure. Setting up your box styles is a quick and simple way to align your site's layout with its loo k, and keep amplifying your brand.


Select an option from our predesigned sets to quickly apply a new style, or customize specific boxes to make them look how you want.


To design box styles:


  1. Go to your editor.

  2. Click Brand at the top of the editor.

  3. (In the Brand panel) Click Boxes.

  4. Choose what you want to do:


  1. Click Change Set.

  2. Click through sets to preview them on your site.

  3. (When you select the option you want) Exit the tab to apply the set to your site.

Tip: While you're still in the tab, you can easily revert to your original box set by selecting it beside Current set.


  1. Click the relevant box.

  2. Design the box to look how you want. You can set the fill color, spacing, and corners, and add borders and shadows to make it stand out.



Setting up your brand's line styles


Similar to boxes, lines are a helpful way to divide and arrange page content. Setting them up with the rest of your brand keeps the site looking professional and truly cohesive in every detail.


To set up your line styles:


  1. Go to your editor.

  2. Click Brand at the top of the editor.

  3. (In the Brand panel) Click Lines.

  4. Select the line you want to adjust.

  5. Customize the line using the options:

    • Fill colors: Click the color circle to change the line's color.

    • Layout: Drag the slider under Length to make the line longer or shorter.



FAQs


Click a question below to learn more about branding your site.


Some editing features in the Wix Harmony Editor, including parts of the Brand panel, are not fully supported when your computer’s accessibility settings change page colors or contrast (for example, Windows contrast themes). In this state, color palettes and other controls in the editor can be hard to see, even though your actual brand settings do not change on your site.

We recommend setting up or editing your brand when your system colors and contrast are set to their default values. After you finish designing, you can turn your high-contrast or color filter settings back on.

  1. Open your computer’s accessibility or display settings.

  2. Turn off any contrast themes or color filters.

  3. Refresh the Wix Harmony Editor and open the Brand panel again to edit your brand.


Yes, you can go back to Brand at any time and customize every part of it, even after you publish your site.


Yes—any changes you make in the Brand panel are applied across the site.

Let's say, for example, that you customize your brand's primary button. Any primary buttons you have added to the site are automatically updated to reflect those changes.


We recommend choosing fonts that are easy to read, and align with your brand's aesthetic. Make sure to maintain consistency across different text styles (i.e., one font for headings, one font for paragraphs).


Absolutely. You can save new colors from the brand panel to build the exact palette you want.


If you customize a box, button, or line and like its look, you can save it as a new style. Simply select the element on the page, and use the action bar to add it to your brand.


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