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Wix Events: Customizing Your Event Emails


Customize the automated emails sent to your guests to make them your own. Edit event-specific text from your site's dashboard and use a unified design template for all events.


With the Automation Builder, you can create branded templates with customizable backgrounds, fonts, logos, and images. Event details are automatically pulled from your settings, ensuring consistent branding while allowing text adjustments for individual events.


A screenshot of a customized event email to guests.


Managing and customizing automated emails for a specific event


From the Settings tab for each event, you can decide which automated emails should be sent to your guests. For example, you can choose to not send a reminder email before your event. In addition, you can customize the content of the emails going out to guests (e.g. subject line, message).


To manage and customize automated emails for a specific event:


  1. Go to Events in your site's dashboard.

  2. Hover over the relevant event and click Manage.

  3. Click the Settings tab.

  4. Scroll down to Emails you send to event guests and choose the relevant option:


The confirmation email is sent to guests when they purchase a ticket or RSVP for an event:

  • Ticketed Events: Guests receive a confirmation email with their ticket order details and the PDF ticket attached once they purchase a ticket.

  • RSVP Events: Guests receive a confirmation email after they RSVP.

To manage the confirmation email:

  1. Click the Emails are (not) being sent toggle next to Confirmation email to enable or disable this email.

  2. (Optional) Edit the confirmation email content:

    1. Click Edit next to Confirmation email.

    2. Customize the email to your liking:

      • Edit the email's subject line and message.

      • Decide whether to show a link to the event description on your site, and edit the button text.

      • Decide whether to show a link that adds the event to the guest's calendar, and edit the link text.

  3. Click Save.

    Wix Events: Customizing Your Event Emails

The reminder email lets guests know that your event is coming up. Choose how far in advance of the event you want to send the email.

To manage the reminder email:

  1. Click the Emails are (not) being sent toggle next to Reminder email to enable or disable this email.

  2. (Optional) Change the content and timing of the reminder email:

    1. Click Edit next to Reminder email.

    2. Choose how long before the event you want to send a reminder email.

    3. Customize the email to your liking:

      • Edit the email's subject line and message.

      • Decide whether to show a link to the event description on your site, and edit the button text.

      • Decide whether to show a link that adds the event to the guest's calendar, and edit the link text.

  3. Click Save.

Tip: You can also create an automation to trigger SMS reminders.

Wix Events: Customizing Your Event Emails

Before you cancel an event, you can edit the cancelation email text. For example, you may want to explain why the event was canceled or direct guests to other upcoming events. You can also disable the cancelation email if it isn't necessary.

To manage the cancelation email:

  1. Click the Emails are (not) being sent toggle next to Cancelation email to enable or disable this email.

  2. (Optional) Edit the content of the cancelation email:

    1. Click Edit next to Cancelation email.

    2. Customize the email to your liking:

      • Edit the email's subject line and message.

      • Decide whether to show a link to the event description on your site, and edit the button text.

  3. Click Save.

    Wix Events: Customizing Your Event Emails

Waitlists can be created for RSVP events. When you increase the maximum guest limit to allow more people to attend, you can send an automated email to guests on the waitlist.

Note: Make sure to enable the waitlist in your event settings.

To manage the waitlist email:

  1. Click the Emails are (not) being sent toggle next to Waitlist email to enable or disable the email guests receive when free spots open up.

  2. (Optional) Edit the content of the waitlist email:

    1. Click Edit next to Waitlist email.

    2. Customize the email to your liking:

      • Edit the email's subject line and message.

      • Edit the text on the link that directs the recipient to RSVP.

        Wix Events: Customizing Your Event Emails

Tip:


To personalize the automated email, we use placeholders (i.e. dynamic fields) to show the guest's actual details, as well as the event info. For example, a placeholder for {Subject} in the email might be replaced with the specific event name, like "Annual Gala 2025 Reminder."



Customizing automated emails for all events


The automated emails related to Wix Events are built on Wix Automations. You can edit these automations to your needs so your changes apply to all of your events, not just a specific one. For example, you can edit the automation that controls your event reminder emails.


Fine-tune every aspect of your event emails, from the content and design to the sender details, including personalizing the sender's name and reply-to email. Additionally, you can customize the recipient list to choose exactly who will receive your message when it's triggered.


Notes:


  • When you customize an email template (e.g. reminder email), the changes apply across all events.

  • When editing the design of your event email, you'll be directed to Automations in your site's dashboard.


To customize event emails:


  1. Go to Events in your site's dashboard.

  2. Click Manage next to the relevant event.

  3. Click the Settings tab.

  4. Scroll down to Emails you send to event guests and click Edit next to the relevant email.

  5. Click Design / Edit Template next to Email preview.

  6. Click the Send an email action to open the panel on the left.

  7. Manage the relevant options:


Edit the sender details to allow automated emails to be sent from your own email address.

  1. Click Edit under Sender details.

  2. Click the More Actions icon

    Wix Events: Customizing Your Event Emails

    next to Default.

  3. Click Edit.

  4. Edit the relevant details:

    • Sender's name: Edit the name that appears in the recipient's inbox.

    • Reply-to email: Edit the email address people reach when they hit reply.

  5. Click Save.

  6. Confirm the email address and click Confirm.

    Wix Events: Customizing Your Event Emails

  1. Customize your email under Create an email using the relevant options:

    • Edit your chosen email template:

    • Switch Template:

      1. Select an existing email as a template.

      2. Click Select & Edit.

    • More Actions:

      • Preview & test to review and test the email.

      • Reset to default template to undo edits and restore the original template.

  2. When ready, click Save & Continue.

  3. Click Apply.

  4. Click Publish Changes at the top right.


Important: We recommend seeking legal advice before changing the email type for an App automation.

  1. Select a type for your email under Set email type:

    • Promotional.

    • Business Transactional.

    • Business Critical.

  2. Click Apply.

  3. Click Publish Changes at the top right.

    A screenshot of the Set email type option when managing an event email.

  1. Click + Add Recipients under Set recipients.

  2. Select the relevant recipients for this automated email.

    Note: Do not remove the 'Emails from trigger' label. Removing it cancels the automatic email sent to guests.

  3. Click Save.

  4. Click Apply.

  5. Click Publish Changes at the top right.

    A screenshot of the Set recipients option, including Emails from trigger.


FAQs


Click a question below to learn more about customizing event emails and the automation builder.


As you build your site and install apps on it, some apps include complimentary automations that are important for the proper functioning of these apps. Some automations are installed on your site upon the app’s installation, and some are installed upon specific events.

Learn more about App automations.


  1. Go to Automations in your site's dashboard.

  2. Click the App automations tab.

  3. Click Filter.

  4. Select the Wix Events checkbox under Trigger apps.

    Wix Events: Customizing Your Event Emails

You can find a list of App automations on your automations site's dashboard. Then click the App automations tab.


If an automation is Inactive, guests no longer receive those emails.


The order confirmation email is sent after a guest purchases a ticket. If the designed email fails to send, a fallback email is triggered. This temporary email includes a link to open the ticket in a new browser.


The text from the Settings tab of your event will no longer be included in the email.


Edit the email template to add back the dynamic value you deleted.

  1. Go to Events in your site's dashboard.

  2. Click Manage next to the relevant event.

  3. Click the Settings tab.

  4. Scroll down to Emails you send to event guests and click Edit next to the relevant email.

  5. Click Design / Edit Template next to Email preview.

  6. Click the Send an email action to open the panel on the left.

  7. Click Edit under Create an email.

  8. Click + Add and select Text.

  9. Click + Add Personalized Content.

  10. Click the Which value do you want to add? drop-down and select the relevant dynamic value.

  11. Click Save.

  12. Click Apply.

    Wix Events: Customizing Your Event Emails

Yes. You can add a button element to your email template and link it to a document, allowing guests to download directly to their browser.

Wix Events: Customizing Your Event Emails

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