Wix Bookings: Understanding Your Bookings Analytics Reports

Explore your bookings performance and trends over a specific time period and compare data against previous months.

Use this report to:

• Analyze if any new services or marketing campaigns increased bookings.

• Find out if clients book more services on specific days of the week. For example, see if clients prefer booking at the beginning or end of the week.

Learn who your top clients are who book your services the most.

Use this report to:

• See how many confirmed and cancelled bookings your top clients have.

• View any overdue balances for any of your top clients.

• See if any top clients have paid for services using a discount or coupon.

Note: The data in this report is based on the date a client booked a service, not the day the service is scheduled for.

See which clients attend the most sessions, or who has checked in the most to sessions they've booked.

Use this report to:

• Learn about client engagement by comparing the check in rate to previous time periods.

• Segment your top clients by metrics such as new vs. returning clients, payment method, and booking method.

See which services are booked the most.

Use this report to:

• See which services are most frequently booked by clients.

• Identify the services in highest demand based on the total number of bookings.

See which services have the highest number of spots filled (i.e. the number of people in a session).

Use this report to:

• Discover which services have the highest attendance rates.

• Adjust your offerings based on what services clients book the most.

Assess staff performance and activity. View a staff member's booking price, their total participants in sessions as well as their session check-in rate amongst clients.

Use this report to:

• Compare your staff using a variety of metrics including participation in sessions, unique clients, total session duration and more.

• See how many sessions each staff member has run vs. how many clients have attended their sessions.

Review attendance across different classes and class times.

Use this report to:

• Find out which times have the highest attendance rates.

• Check stats like occupancy, check-in rates, and average spots filled per class time.

• Determine when to schedule more sessions or rearrange your schedule based on the most popular session times.

Identify which clients have visited your business less over the past 90 days.

Use this report to:

• Identify clients who have not visited recently and check their session activity.

• Reach out to these clients to understand their needs and keep them engaged.

Keep track of clients and accounts with outstanding payments as well as the amount that is overdue.

Use this report to:

• Keep track of clients who owe money for services.

• Follow up with clients to remind them of outstanding payments.

Get a comprehensive view of all sessions that have been booked.

Use this report to:

• See booking trends by dates.

• Get details on clients and registration (e.g. registration date, payment status).

Find which platforms your clients use most to book your services.

Use this report to:

• Discover which platforms clients use most to book services (e.g. by web, manual orders).

• Find the most effective channels for your business.

• Evaluate where to focus your marketing efforts.