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Wix Bookings: Creating a Membership Plan


Improve monetization and increase recurring income by offering your clients membership plans. Give them unlimited access to selected services for a month, a year, or any time frame you choose (e.g. a yearly gym membership).


Clients can choose between paying for a service using their membership plan or paying using another method (cash, card, or discount coupons). You can also create services that can only be paid for by using a pricing plan exclusively.


A screenshot showing several membership plans and packages on a Wix site.

Notes:


  • Membership plans are not available for courses.

  • Clients cannot use their memberships to pay for group bookings.



Creating a membership plan


You can create a membership plan while creating a new Wix Bookings service or editing an existing one.


Note:


You can create services that are payable with a membership plan only or services that can be paid for in cash, online, and with a membership plan. Learn more about selecting how you charge for Bookings services.


To create a membership plan:


  1. Go to Booking Services in your site's dashboard.

  2. Create a new appointment or class, or edit an existing one.

  3. Click the Pricing & payment tab on the left.

  4. Choose one of the following options to start creating a membership plan:

    • With a plan: Clients must purchase a plan to book. They can choose a membership or a package. Learn more about the difference between memberships and packages.

    • Per session or with a plan: Clients can choose to pay per session or use a plan. Define the price type (e.g. fixed price, varied pricing), amount and payment preferences for those who will pay per session.

  5. Click Save at the top right.

  6. Create the pricing plan and connect the booking service to it:

    1. Click Create New Plan under Memberships & packages.

    2. Click Membership.

    3. Click Next.

  7. Set up your membership plan:


Offer booking services as part of a membership or package. You can create session-based or credit-based plans, group services into sets, and choose whether unused sessions or credits roll over to the next billing cycle.

  1. Under Info enter the Membership name and Description and click the Add image icon

    Wix Bookings: Creating a Membership Plan

    under Plan card image to upload an image for your plan.

  2. Under Services and usage choose the service(s) included in this plan and how many sessions can be booked:

    • What services are included?: Click the dropdown and select the checkbox next to the services you want to include in the membership. Or click Select All Services to create an all-inclusive membership.

      Note: The service you are creating is already linked to this plan.

    • How many sessions can be booked?: Click the dropdown and choose from the following options:

      • Unlimited number of sessions: Allow clients to attend as many sessions as they like.

      • Limited number of sessions: Choose the number of sessions clients can attend as part of their membership. Set the limit in the Number of sessions field.

        Wix Bookings: Creating a Membership Plan

Under Pricing Strategy choose how clients pay and how long the membership lasts.

  • Recurring payments: After checkout, clients pay weekly, monthly or yearly for their membership. This is a great way to improve monetization on your site.

  • One-time payment: Your clients pay for the membership as they check out.

  • Free: Clients won't be charged for the membership plan.

For Recurring payments and One-time payment options:

  1. Enter the cost in the Price field.

  2. (For recurring payments only) Select how often the membership renews from the Payment period dropdown: Weekly, Monthly, Yearly, or Custom.

  3. (Optional) Enable the Charge a setup fee toggle to add a one-time onboarding or registration fee and set the price and name in the fields provided.

  4. (Optional) Enable the Enable free trial toggle to offer clients a free trial period and establish the duration in the Length of trial dropdown.

  5. Under Plan duration select how long the membership remains active from the Membership is valid for dropdown. Options vary depending on what you selected in previous steps.


If relevant, apply discounts or custom rates for specific customers or groups. With custom pricing rules, you can give each customer the price that fits their circumstance.

  1. Scroll down to Custom pricing rules and click Add Rule.

  2. Choose the type of rule you want to create and click Continue:

    • Custom price for selected customers: Give specific customers or groups a different plan price.

    • Discount for returning customers: Offer a lower price to customers who buy another plan.

    • Limited-time discount: Create a temporary discount for all customers.

    • Custom setup fee for selected customers: Set a custom setup fee for specific customers or groups.

  3. In the pop‑up, enter the details for your rule (for example, the discount and any dates), then click Save.

  4. Click Save at the bottom right.

After you save the rule, it appears as Active in the Custom pricing rules section. Click the More Actions icon

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next to the rule to rename, edit, delete, or deactivate it.


Set when the membership starts for clients who purchase this plan.

  1. Scroll down to Start date.

  2. Choose when the membership starts:

    • Specific date: Set a start date that customers cannot change. Click Change to choose when the plan starts.

    • Chosen by customer: Let customers choose a start date before checkout. Click Change to set the available date range.


Customize the settings to control how clients can buy and manage their membership.

  1. Scroll down to Settings and choose what you want to customize:

    • Limit to 1 per person: Enable the toggle to make sure clients can only purchase the membership once.

    • Let clients cancel: Enable the toggle to let clients cancel their membership on your site. Only disable this option if you’re sure it complies with all relevant rules and legislation.

    • Add a policy:

      a. Click Add Policy.

      b. In the pop-up window, enter the relevant terms and conditions in the Plan policy field.

      c. Click Save.


8. Click Save at the bottom right.


9. When ready, click Save at the top right to update this service.


Tip:


You can edit the membership plan later on both the service creation form under Booking Services and from Pricing Plans in the site dashboard.


Screenshot of the Create Membership panel showing a Platinum membership and the Overview preview card on the right.


Adding an 'Explore plans' button to the Service List


You can add an "Explore plans" link to your site's Service List from your editor. Clients see this option just below the Book Now button before they book a service. The link takes them to your Plans & Pricing page.


Note:


Adding an 'Explore plans' button to the Service List is optional. Clients will still see the option to purchase a membership plan for plan-only services.


To add an 'Explore plans' button to the Service List:


Wix Editor


  1. Go to your editor.

  2. Go to your Book Online page:

    1. Click Pages & Menu

      Wix Bookings: Creating a Membership Plan

      on the left side of the editor.

    2. Click Bookings Pages.

    3. Click the Book Online page.

  3. Click the Book Online element on your page.

  4. Click Settings.

  5. Click Display.

  6. Under Service Actions, select the Explore Plans Link checkbox.


Studio Editor


  1. Go to your editor.

  2. Go to your Book Online page:

    1. Click Pages

      Wix Bookings: Creating a Membership Plan

      on the left side of the editor.

    2. Click the Book Online page under Bookings Pages.

  3. Click the Book Online element on your page.

  4. Click Settings.

  5. Click Display.

  6. Under Service Actions, select the Explore Plans Link checkbox.


Wix Harmony Editor


  1. Go to your editor.

  2. Go to your Book Online page:

    1. Click the Page dropdown at the top left of the page.

    2. (In the Site Pages panel) Select Book Online Page.

  3. Click the Service List element on your page.

  4. Click the Display Elements icon

    Wix Bookings: Creating a Membership Plan

    on the action bar.

  5. Click Services to see more options.

  6. Select the Explore Plans Link checkbox.


A screenshot showing how to add an explore plans button to your service list in your editor.


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