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Managing your business

Business solutions & apps

Pricing Plans: Creating a One-Time Payment Plan


The Pricing Plans app offers several different types of plans and packages. These include: One-time payment plans, Free plans, and recurring payment plans.


One-time payment plans are a great way to give your regular clients access to exclusive premium services and content, or hidden site pages.


Screenshot showing a one-time payment plan on a live site, including benefits.

Before you begin:




Step 1 | Create the pricing plan


One-time plans are a great way to reward loyal clients as they use more of your services. Connect premium services or exclusive content to your plans to encourage repeat engagement.


Choose and customize AI-suggested templates for your business, or start from scratch to build your own.


Mark runs a fitness center. Using Wix Bookings, he's created a variety of weekly classes and coaching sessions. He shares content with his followers through his popular fitness blog and hosts lively discussions on his site's forum. Lately, Mark added a new page to his site where he offers healthy meal plans. He's made this site page and his blog into Members Only pages, to limit access to paying members.

Now Mark wants to create his pricing plans. He decides to offer clients the following:

  1. Silver Membership: A monthly gym membership that offers unlimited access to all classes (Wix Bookings services).

  2. Gold Membership: A monthly gym membership that offers unlimited access to all classes + access to his blog, his meal plan page, and a private forum category reserved for paying members.

  3. 6-Class Package: Access to 6 personal training sessions for a reduced price.

To encourage potential clients to try his gym, Mark also created a week-long free trial plan, so clients can try before they buy.


To create a pricing plan:


  1. Go to Pricing Plans in your site's dashboard.

  2. Click + Create Plan.

  3. Choose how you want to create a plan:

    • Create with AI: Enter the relevant details under Describe the plan you want and click Generate. Then, click Edit to make changes, or click Save Plan if you do not need to make changes.

    • Start with a template: Select a category to filter the available templates. Then, click Edit to make changes, or click Save Plan if you do not need to make changes.

    • Start fresh: Click + Start From Scratch.

  4. If you chose to edit the plan or start from scratch, review the plan details in the Plan info section and make any necessary changes.

  5. Click Save.


A screenshot of the available pricing plan templates in a site's dashboard.


Step 2 | Connect main features to your plan


Once you have created your plan and listed the benefits included, you can connect services and content to the plan.


To connect features to your plan:


  1. Scroll down to Tell customers what the main features are (optional).

    Note: What you enter here displays the benefits. It does not connect Wix services or content to the plan.

  2. Enter the relevant features for your plan.

  3. (Optional) Click + Add More to include additional services or benefits.


A screenshot of adding main features to a plan in a site's dashboard.


Step 3 | Set the price and duration of your plan


Set how you want to charge for your pricing plan and how long it should last. Consider offering a price break to encourage clients to commit to your one-time payment plan.


To set the price and duration of your plan:


  1. Select One-time payment in the Pricing strategy section.

  2. Enter the plan Price.

  3. Select the relevant duration from the Length of plan drop-down. You can select Custom to enter your own duration.

  4. (Optional) Charge a setup fee:

    1. Click to enable the Charge a setup fee toggle.

    2. Enter the amount under One-time setup fee.

    3. Enter the name for the fee under Setup fee name.

      Note: We are in the process of releasing this feature and it's not available to everyone yet.


A screenshot showing how to add a setup fee to your pricing plans.

Note:


It is not possible to change the pricing strategy when there are active subscriptions.



Step 4 | (Optional) Add a custom pricing rule


With custom pricing rules, you can give each customer the price that fits their circumstance. Apply a discount or a special rate to all customers, returning customers, or specific site members for a set period, or with no end date.


To add a rule:


  1. Click + Add Rule.

  2. Choose who the rule applies to and when it applies:


  1. Select Plan Price under Apply to.

  2. Click the Rule type dropdown and select the relevant option:

    • Fixed price: Enter the New Price.

    • Percentage discount: Enter the Discount.

  3. Click the Available to dropdown and select the relevant option (All customers, Returning customers, Specific site members).

  4. (If you select 'Specific site members') Click the Choose members dropdown and select the relevant members.

    Tip: You can select up to 50 members.

  5. Select the Validity period:

    • No expiration: The rule remains active indefinitely.

    • Set an end date: Select the date when the rule expires.

    • Set a date range: Select the start and end dates for the rule.

  6. Click Save.

    Pricing Plans: Creating a One-Time Payment Plan

Note: This option is available for plans with a setup fee.

  1. Select Setup fee under Apply to.

  2. Click the Rule type dropdown and select the relevant option:

    • Fixed fee: Enter the New fee.

    • Waive fee: The setup fee is waived.

  3. Click the Available to dropdown and select the relevant option (All customers, Returning customers, Specific site members).

  4. (If you select 'Specific site members') Click the Choose members dropdown and select the relevant members.

    Tip: You can select up to 50 members.

  5. Select the Validity period:

    • No expiration: The rule remains active indefinitely.

    • Set an end date: Select the date when the rule expires.

    • Set a date range: Select the start and end dates for the rule.

  6. Click Save.

    Pricing Plans: Creating a One-Time Payment Plan

A screenshot of adding a custom pricing rule.


Step 5 | Set your plan start date


Decide when your pricing plan starts by setting a specific date or let customers choose before they check out.


To set your plan start date:


Choose when you want the plan to start:


Click the Plan starts dropdown and select Immediately after purchase.

Pricing Plans: Creating a One-Time Payment Plan

  1. Click the Plan starts dropdown and select On a fixed date.

  2. Select the relevant Start date.

  3. (Optional) Click +Add another start date.

  4. (Optional) Enter a checkout message in Message shown after the last start date passes.

Pricing Plans: Creating a One-Time Payment Plan

  1. Click the Plan starts dropdown and select On the same day every month.

  2. Enter the Day of the month when the plan should start.

    Pricing Plans: Creating a One-Time Payment Plan

  1. Click the Plan starts dropdown and select On a customer selected date.

  2. (Optional) Enable the Limit the date range toggle:

    1. Under Available from, select the earliest date customers can choose.

    2. (Optional) Click + Set last available date and select the last date customers can choose.

    3. (If you set a last available date) Enter a checkout message in Message shown after the last start date passes.

      Pricing Plans: Creating a One-Time Payment Plan


Step 6 | Adjust your plan's settings


After entering your plan's details, pricing and benefits, adjust its settings. Make your plan more flexible by letting clients choose their start date or cancel the plan if needed. Create a policy to explain how your plan works and how your clients can get the most value from it.


To adjust your plan's settings:


  1. Scroll down to Settings.

  2. Choose how you want to adjust your plan's settings:


Manage how your plan is purchased by setting limits on both active subscriptions per customer and the total number of times the plan can be sold overall.

  1. Click Edit Limits.

  2. Choose how to limit purchases for this plan:

    • Per-customer limits:

      1. Click the Limit how many times a customer can purchase this plan toggle and select the relevant option:

        • One active subscription at a time.

        • One purchase per customer (lifetime).

        • Limit purchases per customer. Then, enter the Maximum purchases per customer.

    • Per-plan limits:

      1. Click the toggle(s) next to the relevant option:

        • Limit active subscriptions. Then, enter the Maximum active subscriptions.

        • Limit total sold plans. The, enter the Maximum sold plans.

  3. When ready, click Done.

Pricing Plans: Creating a One-Time Payment Plan

Enable this toggle to allow clients to cancel their plan subscriptions by themselves in their personal My Subscriptions page.

Notes:

For this to work, your site must have the Wix Members Area and the My Subscriptions pages.


Enable the Let people set start date toggle to let clients choose when their plan starts.


Create a policy for your pricing plan that appears on the checkout page. This could include legal requirements, renewal details, or other important information. Although individual responses aren’t tracked, you can require guests to agree to the policy before completing their purchase.

Note: There is a 3,000-character limit for plan policies, which appear on the checkout page for customers.

To add a plan policy:

  1. Click Add next to Add a policy.

  2. Write your terms and conditions in the field provided.

  3. (Optional) Enable the Policy checkbox toggle so clients have to agree to your terms and conditions before completing checkout.

  4. (Optional) Enable the Checked by default toggle to automatically tick your policy checkbox for clients.

    Note: Make sure to check any legal requirements regarding policies, terms, and conditions in the country where you sell your plans.

  5. Click Save.


Add a custom form field to your checkout form to gather more information from your customers. It can include specific contact details you need, a checkbox, drop-down or multi-choice field.

  1. Click Select next to Collect additional info at checkout.

  2. Click + Create Form.

  3. Drag and drop the form field onto the page.


Add a message you display to customers after they purchase one of your plans. The message also includes a button, which can lead to your site's home page or any other page.

  1. Click Edit next to Customize a Thank You page.

  2. Enter a title for your Thank You page.

  3. Add the message you want this page to display.

    Tip: You can add links to direct customers to additional products, services or plans that may interest them.

  4. Enter your Button text.

  5. Choose where the button directs customers to:

    • Home Page: When they click the button on the Thank You page, your customers return to your home page.

    • Other page: Direct customers to a specific URL, such as your services or products page or a landing page.

      1. Enter the Page URL.


3. Click Save at the top to finish creating your plan.



Step 7 | (Optional) Enable guest checkout


You can allow visitors to your site to buy your pricing plans without signing up or logging in, using guest checkout. This is useful if your plans include offline benefits, or if clients don't want to register as a site member. It's also a great way to attract new clients who aren't sure they want to commit right away.


Important:


Guest checkout isn't available for plans that include online content and services. Visitors need to sign up as members of your site to gain access these plan benefits.


To enable guest checkout:


  1. Go to Settings in your site's dashboard.

  2. Click Pricing Plans Settings.

  3. Click the Checkout tab at the top.

  4. Enable the Guest Checkout toggle at the bottom to let people buy a plan without signing up or logging in to your website.

  5. Click Save.


A screenshot showing how to enable the guest checkout toggle.

What's next?


Promote your new plan with a coupon. Click the More Actions icon


Pricing Plans: Creating a One-Time Payment Plan

next to your new plan in the Pricing Plans dashboard. Learn more about creating price coupons and percentage coupons.


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