AI Phone Agent: Adding and Setting Up the Phone Agent
Important:
You must upgrade your Wix site with a plan in order to set up your AI Phone Agent.
The Phone Agent is currently only available in English to Wix users in the US. We're working on expanding access.
Set up the Phone Agent to answer calls for your business, create call summaries, and let you know when a caller needs follow-up. You can customize how your agent sounds, connect a phone number, and manage its settings from your dashboard.

Step 1 | Set up the Phone Agent
Open the Phone Agent in your site's dashboard and complete the initial setup. Here, you choose how your agent sounds and what actions it takes during and after calls.
Before you begin:
Your Phone Agent uses AI credits every time it answers a call. These credits are shared across your whole Wix account, so other Wix AI features draw on the same balance. Learn more about AI credits.
To set up the Phone Agent:
Go to Phone Agent in your site's dashboard.
Click Let's Get Started.
Set up your agent under Voice and Tone:
Agent name: Enter the name your phone agent introduces itself with on calls.
Business name: Review the business name pulled from your site and update it if needed.
Voice: Choose Male or Female.
Tone: Choose Warm, Professional, Energetic, or Calm.
Call greeting: Edit the opening line callers hear. You can also click Generate a new greeting for an AI suggestion.
4. Click Continue to Actions.
5. Choose what your agent handles under Actions:
Send SMS links: Enable the toggle to let your phone agent send callers a link to a page on your site after each call.
Note: These messages count toward your Wix messaging quota.
Alert topics: Enter topics your Phone Agent should alert you about when callers mention them (e.g. refund, urgent repair, a specific service).
6. Click Continue to Preview.
7. Test your phone agent in Preview:
Voice: Test how your agent responds in a simulated call.
Text: Enter a question and review the response.
8. Click Finish Setup.

Step 2 | Connect a phone number
Your Phone Agent becomes active after you connect a Wix virtual number. You can also forward calls from your existing business number to that virtual number.
To connect a phone number:
Go to Phone Agent in your site's dashboard.
Click Connect a number to activate at the top of the page.
Click Set up virtual number.
Follow the on-screen steps to choose and confirm your number.
Once active, your number appears under your Phone Agent's number. From there, you can:
Pause: Temporarily stop your Phone Agent from receiving calls on this number.
Disconnect number: Remove the virtual number from your Phone Agent.
(Optional) Set up call forwarding:
Click Open Setup Guide under Call forwarding.
Select your phone type: Mobile phone, Landline, or VoIP service.
Choose when to forward calls:
Always: Every incoming call goes to your Phone Agent.
When you're unavailable: Calls forward only when you're busy, don't answer, or have no signal.
Select your carrier or provider (e.g. AT&T, T-Mobile, or Verizon for mobile).
Follow the dialing instructions shown on screen to activate forwarding on your phone.
Test it by calling your business number.

Forwarding calls from a Google Voice number?
Add your virtual number as a linked number in Google Voice settings first. Google Voice texts a code to your virtual number to verify that you own it. Click Get verification code in the Connecting a Google Voice number? section and follow the on-screen instructions to link your number and receive your verification code.
Step 3 | Customize your settings
Once your Phone Agent is active, click Settings at the top of the dashboard to fine-tune how it works. You can return to these settings at any time.
To customize your settings:
Go to Phone Agent in your site's dashboard.
Click Settings at the top right.
Customize the settings you need:
Voice and tone: Update the agent name, business name, voice, tone, and call greeting.
Actions: Click the Send SMS links toggle to choose whether the Phone Agent sends callers a text message link after each call.
Enabled: If relevant, it sends callers a text message with a link from your site, such as a booking page or contact page.
Disabled: It does not send a text message after calls.
Knowledge: Your Phone Agent reads your published site content automatically and updates it every 24 hours. You can also:
Click Refresh to manually update your knowledge after making changes to your site.
Add Additional knowledge: Add details that do not appear on your site, such as cancellation policies, parking instructions, or booking details.
Alerts: Choose how the agent handles caller follow-up and notifications:
Caller messages: The agent asks callers for their details, takes a message, and lets them know you can get back to them.
Alert topics: Add topics that the agent should alert you about when callers mention them (e.g. refund, complaint, or cancel appointment).
Alert preferences: Choose whether to receive alerts by email, by push notification, or both. Both options are enabled by default.
Usage: Check how many AI credits and SMS messages you've used this cycle and how many remain.
Click Save.

Step 4 | (Optional) Monitor your calls
Go to Phone Agent in your site's dashboard to monitor calls, review summaries, and manage follow-up tasks.
From the dashboard you can:
Monitor performance: Track calls handled, minutes on calls, and calls resolved over time.
Review call history: Read AI-generated summaries, check caller sentiment, and update call statuses.
Manage follow-ups: Spot calls flagged as Needs Follow-up so you can take action quickly.
Test your agent: Click Test Your Agent at any time to run a voice or text simulation.
FAQs
Click a question below to learn more about the AI Phone Agent.
What is a virtual number?
A virtual number is a phone number that is not tied to a specific phone or SIM card. When someone calls it, your Phone Agent answers automatically.
Can I transfer my virtual number to a different Wix site?
No. Your virtual number is linked to the site it was set up on and can't be moved to another site.
You can set up call forwarding from your existing business number to the virtual number on your new site. This way, your customers keep calling the same number while your Phone Agent on the new site handles the calls. If your virtual number ever changes, just update your forwarding settings. To get started, see Step 2 | Connect a phone number in this article.
Can I use my existing business phone number?
Yes. You can set up call forwarding to route calls from your existing number to your Phone Agent when you're unavailable.
Can I change my Phone Agent's settings after setup?
Yes. Click Settings on the Phone Agent dashboard at any time to make the necessary changes.
Can I stop the Phone Agent from talking about certain topics?
Yes. Add a restriction in the Knowledge section to tell your Phone Agent which topics it should not discuss. This is useful if you do not want it answering questions about specific subjects.
How do I check my AI credits?
Click Settings at the top right of the Phone Agent dashboard, then click Usage to review AI credits used and SMS messages sent.
Your dashboard warns you when you have used 75% of your credits and alerts you if they run out. Learn more about checking your usage.

Are SMS messages included in my AI credits?
No. SMS messages have their own monthly quota, separate from your AI credits. They're used when your agent texts a caller a link after a call. Learn how to increase your SMS quota.
What happens if I run out of AI credits?
Your Phone Agent stops answering calls. To get more credits, upgrade your plan.
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