AI Marketing Agent: Managing the AI Marketing Agent

Review and approve the generated content for social posts, email campaigns, blog posts, and FAQs. You can edit the task item before approving it (e.g. edit Google Ads keywords or an email campaign's content).

1. Click Review and Approve on the relevant task.

2. (Optional) Edit a task item:

   • Click Preview and Edit to review and update the content manually.

   • Click Regenerate to create a new version of the text or image.

   • Choose whether to regenerate the text or image, then describe the changes you want to make.

   • Select a tone of voice and click Regenerate.

3. Select Dismiss or Approve for each item.

   Tip: Approve all tasks in bulk by clicking Approve all at the top of the window.

Note: Any changes you make in an app's tab are automatically reflected in the AI Marketing Agent dashboard. For example, if you edit an email campaign in the Email Marketing tab, that change is updated in the dashboard.

For some upcoming tasks, you can edit the scheduled time of the task. This is helpful if you want to adjust your posting schedule.

1. Click the More Actions icon

   

   next to a task.

2. Select Edit task.

3. Edit the scheduled time of the trigger.

4. Click Publish Changes.

Note: We recommend not changing the schedule as the AI Marketing Agent has already chosen the most optimal scheduled time for you.

Have the task run immediately. For example, publish a scheduled social media post or send an email campaign out right now. This task occurs in addition to the scheduled tasks you have lined up.

1. Click the More Actions icon

   

   next to a task.

2. Select Run task.

Stop an upcoming task from running. For example, stop running the social media posting schedule.

1. Click the More Actions icon

   

   next to a task.

2. Select Deactivate task.

Tip: To reactivate the task, click the More Actions icon

and select Activate task.

• Business overview:

  • Business goal: Update your main business objectives (e.g. drive more traffic, increase sales, build loyalty).

  • Unique selling point: Update what makes your business unique and why it's valuable to customers.

  • Target audience: Adjust your audience description as your customer base evolves.

• Main marketing goal: Select your main focus or click Custom to add your own marketing goal.

• Language & location:

  • Site language and regional format: You can change these in your site's regional settings.

  • Target location: Choose between serving customers from a physical address or local area (e.g. for barbers or plumbers) or online (e.g. for blogs and online stores).

• Calendars & special days: Select which calendars to feature in your content (e.g. national or religious holidays).

  Tip: Review the dates included in each calendar.

• Custom events: Add unique events related to your business, such as anniversaries, special promotions, or product launches.

• Content topics: Update the topics that the AI Marketing Agent uses to generate content.

• Tone of voice: Update the overall feel or personality you want your content to have. For example, "Use upbeat and friendly language".

• Writing point of view: Click the dropdown to change the point of view your content uses: First person, Second person, or Third person.

• Image style: Set the visual direction for your marketing content by providing detailed image instructions. Describe the style, mood, and key elements you want your AI Marketing Agent to use in graphics.

  Tip: The more specific you are, the better your visuals will match your brand. For example: "bright, minimalist fitness images featuring people in motion”.

• Suggestion frequency: Use the dropdown menus to select how often the AI Marketing Agent should generate suggestions for each platform: social media, blog, and email marketing.

• Social platforms: Connect and manage your social media accounts. This will allow the agent to generate suggestions for content and post on your behalf.

Choose how you want to receive notifications for when content is ready for your approval. You can enable or disable notifications at any time.

1. Click the toggles to turn notifications on or off for:

   • Email notifications: Get updates by email.

   • Mobile push notifications: Get updates through the Wix app.

   • Dashboard notifications: Get updates in your site's notification feed.

2. Click Save to apply your changes.

Note: These settings apply to all site collaborators. This means that if you disable notifications, it turns notifications off for everyone.

Customize which team members or contacts should receive automated email notifications.

1. Hover over the Info icon next to Email notifications.

2. Click Set Recipients in the tooltip.

3. Click the Send an email action.

4. Click + Add Recipients under Set recipients.

5. Click a recipient group who will receive this email when content is ready for approval (e.g. contacts, contact segments, collaborator roles, etc).

6. Select the relevant recipients.

7. Click to confirm your selection.

8. Click Apply.

9. Click Publish Changes at the top right to save your changes.

Choose who should receive push and dashboard notifications. Recipients for these notifications are managed from the same action in the automation.

1. Hover over the Info icon next to Mobile push notifications or Dashboard notifications.

2. Click Set Recipients in the tooltip.

3. Click the Send a push notification action.

4. Click the Recipients field.

5. Select the relevant collaborator roles.

6. Click Save.

7. Click Apply.

8. Click Publish Changes at the top right to save your changes.

If you made changes to your notification automation, you can reset the automation to its default settings. This will remove any changes you made to your recipients and other modifications to the automation.

1. Go to Automations in your site's dashboard.

2. Click the App automations tab.

3. Search for Pending approval notification.

4. Click the More Actions icon

   

   next to Pending approval notification.

5. Select Revert to default.

6. Click Revert to Default in the window to confirm.

The AI Marketing Agent automates many tasks that you may otherwise do manually and separately across the dashboard. It can assist with the following tasks:

SEO:

• Conduct keyword research.

• Optimize home page and main site pages.

• Create a plan for generating and publishing blog posts.

• Optimize blog posts.

• Optimize FAQ questions.

Social Media:

• Generate a social media content plan.

• Create and share social posts based on an optimized weekly schedule.

• Create and share social posts based on a certain event (e.g. when you create a new service or coupon).

Email Marketing:

• Generate an email marketing campaign plan.

• Create and send out email campaigns based on an optimized monthly schedule.

• Create and send out email campaigns based on a certain event (e.g. when you create a new service or coupon).

Paid Ads:

• Optimize targeted Google ad campaigns.

Tip: Learn more about the marketing strategy for each service in your Marketing Plan.

Social media marketing and email marketing have time-based tasks and event-based tasks. Time-based tasks occur according to a set schedule. For example, 'weekly social posts will be created every month on the third Wednesday at 8 pm'.

Event-based tasks are created when you take a certain action in the dashboard, like when you create a new service, event, or coupon. This allows you to quickly spread the word to your contacts. For example, when you create a new event, it can generate a social post announcing this new event which you can then review and approve, and have it immediately uploaded.

When there's a task ready to be approved by you, for example to approve a social media post or email marketing campaign, you'll receive an email notification and a mobile push notification.

Tip: You can manage these notifications and decide if to disable them, or choose who should receive them.

All site owners and site admins can access the dashboard and make changes to any aspect of the marketing tools.

You can use social media marketing and send email campaigns for free, with a limited quota. If you reach this quota, for example you publish 10 posts a month, you'll have to wait until the next month to resume usage or you can choose to upgrade the standalone plan.

Both social media marketing and email marketing offer standalone plans that you can upgrade to increase your quota and gain access to more advanced features. Learn more about upgrading your email marketing plan and social media marketing plan.

Note: The AI Marketing Agent also requires AI credits (separate from social media and email marketing quotas) to generate content. AI credits are included with all Premium plans or available on free plans. Learn more about AI credits.

1. Scroll down to the marketing service's section.

2. Click the Active / Inactive dropdown.

3. Select Deactivate service / Activate service.

If you run out of AI credits, the AI Marketing Agent will pause until your credits renew or you upgrade your plan.

When paused:

• Services will show as 'paused' in your dashboard.

• You won't be able to create new content or run tasks manually.

• You can still save settings and keywords, but the agent won't regenerate marketing plans based on changes until you have credits.

Learn more about checking your AI credit balance.