AI Marketing Agent: An Overview
The AI Marketing Agent proactively creates marketing content and optimizes your site for SEO, helping you grow your business, reach new audiences, and save time. By connecting Wix’s powerful marketing tools - SEO, social media, email marketing, and paid ads - it delivers a personalized strategy with ready-to-use content and recommendations tailored to your goals.
The AI Marketing Agent uses AI credits to power its automated features. AI credits are included with all new Wix Premium plans, and free plans receive a limited number of daily credits.
What the AI Marketing Agent can do for you
The AI marketing agent brings together all your marketing tools and uses AI to help you work smarter and grow your business. It helps automate many tasks that you may otherwise do manually and separately across the dashboard. Here’s how it helps in each area:
SEO
Conducts keyword research.
Optimizes your homepage and main site pages.
Creates a plan to generate and publish blog posts.
Optimizes blog posts.
Optimizes your site's FAQs.
Social media
Generates a social media content plan.
Creates and shares posts based on an optimized weekly schedule.
Creates and shares posts based on a certain event (e.g. when you create a new service or coupon).
Email marketing
Generates a email marketing campaign plan.
Creates and send out campaigns based on an optimized monthly schedule.
Creates and sends out campaigns based on a certain event (e.g. when you create a new service or coupon).
Paid ads
Optimizes targeted Google ad campaigns.
Important:
The AI marketing agent will never publish any content on your behalf. It will always request your approval for any content generated.
Continue reading to learn how you can benefit from working with the AI marketing agent.
Optimize your site content to improve SEO
Get actionable suggestions to help your site stand out in search results. The marketing agent offers suggestions to improve your focus keywords, title tags, and meta suggestions, and scans your homepage and main pages to recommend better text.
It also provides ideas for optimizing your blog and FAQ content. In addition, every six months, you’ll get updated keyword research to keep your SEO strategy fresh. Learn more about improving your SEO.
Check your marketing strategy to view your personalized plan for each marketing service and keyword research. You can also update your strategy (e.g. your business goals, brand voice) at any time to shape the recommendations your agent provides and the content it generates.
Get a personalized content plan
Each month, the marketing agent builds a personalized content plan for your blog, social media, and email marketing. You can edit the suggested content and adjust the posting or sending schedule for each service. The agent then generates posts and campaigns based on this plan. Once you approve the task, it shares them on the scheduled date.
The frequency of the posts to approve depends on the service. For example, email marketing campaigns are sent to you for approval on a monthly basis while social media posts are sent on a weekly basis.
Promote new services and events instantly
In addition to your content plan, the marketing agent also generates instant content when you take certain actions in your dashboard, like when you create new services or coupons. AI quickly generates content to share on social media or through email for these events, helping you get the word out instantly.
For example, when you add a new coupon, the agent drafts a social post to announce it. You're then asked to review and approve the post, so that it can be published right away.
Note:
The actions that trigger new content depend on which Wix business apps you have installed.
Review, edit, and approve your marketing content
You have the final say in everything the agent does. The marketing agent never updates your site or shares content without your approval.
Tasks appear in your dashboard for review. You can edit, dismiss, or approve any content suggestion. You’ll receive notifications when there’s content that needs your attention, so nothing slips through the cracks.
Ready to get started?
Learn how to add and set up your AI marketing agent.
FAQs
Click a question below to learn more about the AI marketing agent.
Who is the AI Marketing Agent for?
The AI Marketing Agent is for anyone that wants to get a helpful hand with their marketing efforts. It's a great tool for experienced marketing professionals or for small business owners with little to no marketing expertise.
How does the AI Marketing Agent decide what to suggest?
The AI Marketing Agent uses your site data and business goals to build a unique marketing plan that best fits your needs, and improves its suggestions over time.
Does using the AI Marketing Agent cost money?
Using the AI Marketing Agent can involve 2 separate costs, depending on what you want to do:
AI credits: The AI Marketing Agent uses AI credits to generate content and optimize your site. AI credits are included with all Wix Premium plans, and free plans receive 30 daily credits (up to 120 per month).
Social media and email marketing plans: If you want to publish more social posts, send more email campaigns, or access advanced social media or email marketing features, you may need to upgrade your social media marketing plan or email marketing plan.
What you'll need credits for:
Creating blog posts, social media posts, and email campaigns
SEO keyword research and site optimizations
Generating marketing content plans
What doesn't use credits:
Onboarding and setup
Reviewing and approving content the agent creates
Managing your agent's settings
Note: AI credits are separate from social media and email marketing quotas. This means you may have enough AI credits to generate content, but still need a social media marketing plan or email marketing plan to increase your posting quotas and access advanced features.
Do I need to use all the services it provides?
No, you can pick and choose which marketing services to enable.
Which actions trigger the AI Marketing Agent to create content instantly?
What happens if I run out of AI credits?
If you run out of AI credits, the AI Marketing Agent will pause until your credits renew or you upgrade your plan.
When paused:
Services will show as 'paused' in your dashboard
You won't be able to create new content or run tasks manually
You can still save settings and keywords, but the agent won't regenerate marketing plans based on changes until you have credits
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