About Schedule Events in Wix Bookings
About Schedule Events in Wix Bookings
If you use Wix Bookings to offer services like appointments, classes, or consultations, Wix automatically tracks when someone books a service. This tracked action is called a 'schedule' event.
Schedule events are sent to your connected marketing tools to help measure how visitors engage with your services, even when no payment is made.
Understanding schedule events
A schedule event is sent when someone successfully books a service through your site. This could be a free session, a paid appointment, or a booking covered by a pricing plan.
These events help advertising and analytics tools (like Facebook, Google, and TikTok) understand when a booking takes place.
Benefits of schedule events:
Tracks bookings even when no payment is made
Helps improve ad performance and retargeting
Works with free services and pricing plans
Automatically enabled when Wix Bookings is set up
When events are sent
Situation | Schedule event | Purchase event |
Free service booking | Yes | No |
Paid service booking | Yes | Yes |
Booking with a pricing plan | Yes (every time) | Yes (only when the plan is first purchased) |
How pricing plans work:
When a visitor purchases a plan (like 10 yoga classes):
The first booking sends both a schedule and a purchase event.
All future bookings using that plan send only a schedule event.
Where schedule events are sent
If you’ve connected marketing tools to your site, schedule events are automatically sent to them.
Platform | Schedule event sent | Includes contact info |
Facebook (Meta) Pixel | Yes | Yes |
Meta Conversions API | Yes | Yes |
Google Tag Manager (GTM) | Yes | Yes |
Google Analytics 4 (GA4) | Yes | No |
TikTok Pixel | Yes | No |
FAQs
Click a question below to learn more about schedule events in Wix Bookings.
What if I don’t have any marketing integrations connected to my site?
Schedule events will not be sent out until you set up marketing integrations in your site dashboard.
Are schedule events sent when bookings are canceled or changed?
No, schedule events are triggered only when a booking is successfully created—not when it’s modified or canceled.
Can I see a log of schedule events sent to marketing tools?
You can view your site’s booking activity in the Wix Bookings dashboard, but logs of events sent to external tools are only available through the respective marketing platforms.
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