Wix Studio: Creating and Sending Email Marketing Campaigns

Create and send professional email marketing campaigns in Wix Studio. Choose a template or design your own, preview and test your campaign, select your recipients, and send it out. After a compliance review, your campaign is sent to your recipients.

Tip:

After sharing your campaign, check out the stats to see how recipients interacted with your email.

Step 1 | Choose a template or create your email

Get started by choosing a template or creating your own email from scratch.

To create an email campaign:

1. Go to CRM & Client Billing in your Wix Studio workspace.

2. Click the Email Marketing tab on the left.

3. Choose what to do:

   • Use a template: Choose a template for your campaign.

   • Create your own email: Click More Templates on the right, then click + Create Email at the top right.

Step 2 | Customize your email campaign

Design an engaging email using the campaign editor. Add elements, customize the layout, and adjust colors and text to create a professional look that matches your brand.

Step 3 | Preview and send a test email

Preview your email and send yourself a test to make sure it looks great on both desktop and mobile before sending it to your clients.

To preview and test your campaign:

1. Click Preview & Test at the top right.

2. View your campaign on:

   • Mobile: Click the Mobile icon

     

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   • Desktop: Click the Desktop icon

     

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3. Send a test email:

   1. Click Send Test Email at the top.

   2. Enter the email address you want to send a test email to in the Send to field.

   3. (Optional) Edit the subject line, sender's name, and reply-to email fields.

   4. Click Send.

   5. Click Done.

4. Click Back to Editing at the top right to return to the campaign editor.

Step 4 | Add recipients

Add the recipients you want to send your campaign to. Select individual contacts or use labels and segments to quickly add contact groups. If you have a list of recipients not yet in your contacts, import them from a CSV file or Gmail account.

Important:

Make sure to follow Wix Email Marketing best practices when sending your campaign.

To add recipients:

1. Click Next at the top right of your campaign editor.

2. (Optional) Import contacts:

   1. Click Import Contacts at the bottom right.

   2. Click Import Contacts in the popup to confirm.

   3. Choose between CSV file or Gmail account and follow the steps on-screen.

   4. When ready, click Back to Email Marketing at the top.

3. Select recipients:

   • Target group: Select specific groups of contacts that will receive your campaign. You can include all subscribers, specific segments or labels, or select individual contacts.

   • All Contacts: Send the campaign to all contacts in your contact list.

4. Click Next.

Step 5 | Review and send your campaign

Finalize your campaign details and choose to send it immediately or schedule it for a future date.

To review and send your campaign:

1. Add the final details before sending your campaign:

   • Subject line: Click Edit to update the subject line and preview text.

     Tip: Click + Personalize to add dynamic values.

   • Sender details: Click Manage to edit the sender’s name and reply-to email.

   • Email recipients: Click Edit to add more recipients.

2. Choose when to send your campaign:

   • Schedule: Choose the date and time to send your campaign out. You can edit and reschedule your campaign before the scheduled time.

   • Send Now: Add your campaign to the queue for review and immediate sending.

3. (Optional) Click an option to share your campaign on social media or with a direct link:

   • Share on Social: Choose the social media platform you want to share your campaign on. Then, draft your message and click Publish.

   • Copy Link: Copy and paste a link to your campaign anywhere you'd like.

4. Click Done.

What's next?

After sending your campaign, track its performance by clicking the View statistics icon

. Access detailed stats, including open rates, clicks, and delivery rates. Use these insights to optimize your campaigns and enhance client engagement.