Using the Robots Meta Tag
Important:
Using the robots meta tag is an advanced topic. Using it incorrectly can cause issues with your site appearing in search results. Wix Customer Care cannot help you with adding or updating the robots meta tag on your site.
We recommend reading Google's guidelines for using the robots meta tag before you make changes to your site.
The robots meta tag is a piece of HTML code that lets you use instructions (known as directives) to tell search engines how to interact with your site's pages.
You can use the robots meta tag on an individual page on your site, or use your site's SEO Settings to customize the robots meta tags for multiple pages of the same type at once.
Robots meta tag directives
The Robots meta tag directives tell search engines what information to present about a page in search results. You can use the directives to get more control over the way that search engines index a page.
For example, you can use the "nosnippet" directive to tell search engines not to include a text snippet or video preview for the page in search results.
You can choose from the following directives:
Directive | Instruction for search engines |
noindex | Do not list this page in search results. |
nofollow | Do not follow links on this page. |
nosnippet | Do not show a text snippet or video preview for this page in search results and AI results. |
noarchive | Do not show a cached link for this page in search results. |
noimageindex | Do not index images on this page. |
max-snippet | Enter the maximum number of characters that search engines will use in a text snippet for this page in the meta description and AI results. There are two special cases:
|
max-image-preview | Set the maximum size of an image preview for this page in a search result.
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max-video-preview | Set a maximum number of seconds as a video snippet for videos on this page in a search result. There are two special cases:
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Differences between the robots.txt file and the robots meta tag
The robots.txt file for your site tells search engines which pages to crawl or skip for your entire site. The robots.txt file is separate from your site's pages.
In contrast, the robots meta tag is part of the HTML code of each page and includes specific instructions on how to crawl that page.
For example, you can use robots.txt to ask search engines to skip a certain page when crawling your site. However, search engines may still index the page if they get to it from an external source such as a link to your page on another site.
Using the robots meta tag on that page means that the instruction to skip it is part of that page's code and is read by search engines no matter how they reach the page.
Using robots meta tags on your site's pages
You can customize the robots meta tags for a page on your site in the Advanced SEO tab of your page's SEO panel.
Learn how to customize robots meta tags for:
Your site's pages in the Wix Editor
Click Pages & Menu
on the left side of the editor.
Click the More Actions icon
next to the relevant page.
Click SEO basics.
Click the Advanced SEO tab.
Click Robots Meta Tag.
Select the directives that you want to use.
Publish your site.
Your site's pages in the Studio Editor
Click Pages
on the left side of the editor.
Click the More Actions icon
next to the relevant page.
Click SEO Basics.
Click the Advanced SEO tab.
Click Robots Meta Tag.
Select the directives that you want to use.
Publish your site.
Wix Stores product pages
Go to Products in your site's dashboard.
Click the product you want to customize.
Click Edit SEO Settings on the right.
Click the Advanced tab.
Click Robots Meta Tag.
Select the directives that you want to use.
Click Save.
Wix Stores category pages
Go to Categories in your site's dashboard.
Select the category that you want to customize.
Click Edit SEO Settings on the right.
Click the Advanced tab.
Click Robots Meta Tag.
Select the directives that you want to use.
Click Save.
Wix Blog posts
Go to your Blog in your site's dashboard.
Select the blog post you want to edit.
Click SEO in the left sidebar.
Click Advanced.
Click Robots meta tag.
Select the directives that you want to use.
Click Publish.
Wix Bookings services
Note: SEO settings are not available for Booking pages that use iframes.
Go to Booking Services in your site's dashboard.
Select the service you want to edit.
Click Edit SEO Settings.
Click Advanced.
Click Robots meta tag.
Select the directives that you want to use.
Click Save.
Online Programs
Go to Online Programs in your site's dashboard.
Click the More Actions icon
next to the relevant program on the Published tab or the Drafts tab.
Select Edit SEO Settings.
Click Advanced.
Click Robots meta tag.
Select the directives that you want to use.
Click Save.
Wix Events
Go to Events in your site's dashboard.
Click the Show More icon
next to the relevant event.
Select Edit SEO Settings.
Click Advanced.
Click Robots meta tag.
Select the directives that you want to use.
Click Save.
Important:
Search engines will see the changes that you make to the page's robots meta tag the next time that they crawl your site. If you want to try to speed up the process, you can submit your page's URL to search engines.
Using robots meta tags in SEO Settings
You can also customize robots meta tags for multiple pages with a single template using your site's SEO Settings.
To use robots meta tags in SEO Settings:
Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click SEO Settings.
Select the page type you want to edit.
Go to the Customize Defaults tab.
Click Edit next to Robots meta tag.
Select the directives that you want to use.
Click Save.