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Promoting your site

SEO (get found on Google)

Understanding Your Site's Sitemap File


Important:


If you change the default canonical tag for a page, the page's URL may disappear from your site's sitemap. To restore the page URL to your sitemap, remove the canonical tag.


A sitemap is an XML file that contains a list of the URLs of the pages on your site. It also contains useful information such as the relationships between pages and when each page was last updated.


Sitemaps can help search engines prioritize pages of large sites, find pages that haven't been linked to, and crawl and index sites in greater detail. Without a sitemap, it can take search engines time to find your site's pages from its source code. A sitemap gives this information directly to search engines to increase indexing time and accuracy.


Wix automatically updates your site's sitemap whenever you make changes to your site.



The structure of your site's sitemap


Every Wix site comes with a sitemap index, which is a list of all your site's individual sitemaps. The individual sitemaps are made up of items which contain information about a group of pages on your site. These items contain info such as page URLs and the last time each page was updated.


For example, if you have Wix Stores on your site, your sitemap index has an individual sitemap for Wix Stores that contains a list of your product pages.


Sitemap index


The sitemap index is a list of all your individual sitemaps. Submitting this file to search engines helps them to detect and crawl each individual sitemap so that the pages can appear in search results.


Here's an example of what a sitemap index looks like:


An example of a sitemap index

Individual sitemaps


Depending on what features you have on your site, your index may contain multiple individual sitemaps. For example, if you add Wix Stores on your site, Wix automatically creates an additional sitemap for it and adds it to your index.


Here's an example of a Wix Stores sitemap:


An example of a Wix Stores sitemap

Sitemap items


Sitemap items contain page URLs and other relevant info like when a page was last updated. For example, each item in a Wix Stores sitemap represents a product page and has the following information:


  • <loc>: The URL of the page.

  • <lastmod>: The date that the page was last updated. This helps search engines understand if a page has changed since they last crawled it. Wix keeps your <lastmod> date updated automatically so search engines can always get the most updated info about your site.

  • <image:loc>: Information about the product page's images such as their URLs.


Below is an example of an item in a Wix Stores sitemap:


An example of a sitemap item

Multilingual sitemaps


Sitemaps for Multilingual sites include the language and geolocation for each language it's available in. The structure of sitemap items for a Multilingual site has the following information:


  • Static pages: {Site domain}/xx_xx-pages-sitemap.xml

  • Multilingual integrated verticals: {Site domain}/xx_xx-{page type}-sitemap.xml


Here's an example of a German sitemap on a Wix Stores site:


An example of a German sitemap on a Wix Stores site.

Important:


Currently, Wix includes image information in the sitemaps for main pages, Wix Stores, Wix Events, Wix Blog, Online Programs, Wix Restaurants and Portfolio. Don't worry - we'll be adding image information for more sitemaps in the future.


Tip:


To learn more about sitemaps, check out the Google help page, Bing help page, or sitemap.org's FAQ.



Viewing your sitemaps


You can view your sitemap index by adding sitemap.xml to the end of your domain name in your browser's address bar. For example: https://mystunningwebsite.com/ sitemap.xml


To see your other sitemaps, add the relevant URL path from the table in the types of sitemaps section above to the end of your domain name.


For example, to see your site's Wix Stores product pages sitemap, enter the following in the address bar: https://mystunningwebsite.com/ store-products-sitemap.xml


Viewing your Wix Stores product pages sitemap


Types of sitemaps that Wix supports


Each individual sitemap represents a single type of page on your site, such as your Wix Stores product pages or Wix Blog post pages.


Wix currently supports the following sitemap types:


Sitemap name

Sitemap type

URL path

Index

Main

/sitemap.xml

Pages

Secondary

/pages-sitemap.xml

Wix Blog posts

Secondary

/blog-posts-sitemap.xml

Wix Blog categories

Secondary

/blog-categories-sitemap.xml

Wix Bookings

Secondary

/booking-services-sitemap.xml

Wix Data & router pages

Secondary

/dynamic-{prefix-name}-sitemap.xml

Wix Events

Secondary

/event-pages-sitemap.xml

Wix Groups posts

Secondary

/groups-posts-sitemap.xml

Wix Hotels

Secondary

/hotels-rooms-sitemap.xml

Members profiles

Secondary

/member-profile-sitemap.xml

Online Programs

Secondary

/online-programs-sitemap.xml

Wix Portfolio projects

Secondary

/portfolio-projects-sitemap.xml

Wix Portfolio collections

Secondary

/portfolio-collections-sitemap.xml

Wix Stores product pages

Secondary

/store-products-sitemap.xml

Wix Multilingual

Index

/xx-xx_sitemap.xml

Wix Multilingual

Page type

/{page-type}-sitemap.xml

Others

(This sitemap is used for all pages that don't belong to any other type)

Fallback

/other-pages-sitemap.xml



Manually submitting your sitemap directly to search engines


When you complete your SEO Setup Checklist, Wix automatically submits your sitemap index to Google for you. When you make changes to your site, your sitemap will be automatically updated with the changes. There's no need to submit your sitemap to Google again.


If you want to submit your sitemap yourself, or submit it to other search engines, you can submit your sitemap directly.


You can also submit individual page URLs directly to search engines. For example, if you make changes to one of your blog posts, you should only re-submit that page's URL as it will be more accurate. Learn how to submit an individual URL


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