Understanding Preset Markups for Your Site's Pages
Important:
Structured data markup is an advanced topic. Wix Customer Care cannot help you with any changes to your markup or submissions of it. However, if you experience any errors, you can check out our structured data markup troubleshooting help.
Need help from an SEO expert? You can hire an SEO professional from the Wix Marketplace.
Structured data markup gives search engines detailed information about your page. You can add structured data markup to your site's pages to help improve your search results and ranking.
By default, Wix adds preset markups to some of your site's pages when you create them. These are Wix Stores product pages, Wix Bookings services pages, Wix Blog posts, and Wix Events pages.
Search engines like Google can also use markup to create rich results like article previews, product previews, and FAQs for your page's search results.
Note:
Adding structured data markup to your site's pages does not guarantee that search engines will create rich results for them.
Preset markup basics
The preset markups that Wix creates for your site's pages use SEO best practices to give search engines optimized information about your pages. These preset markups also use variables to create dynamic code. Variables are pieces of text that represent a value, or text that's a placeholder for a value.
Using variables, you can include information that varies from page to page based on the actual content of the page. For example, the preset markup for Wix Stores product pages uses a number of placeholder variables including:
Product Name
Product Description
Product Brand
Product Price
The actual information that is used for these placeholder variables depends on the product information that is on each page. This means that the preset markup is automatically customized for each of your pages and creates unique rich results for every product.
Managing your preset markups
You can view and manage your preset markups in the Structured data markup section of a page type's SEO Settings.
To manage your preset markups:
Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click SEO Settings.
Select the page type that you want to edit.
Note: It's not possible to customize the default markup for your main pages. You can customize markup for individual pages in the Edit by Page section or in your editor.
Click Edit next to Structured data markup.
Note: If you don't see Structured data markup, click Customize defaults, then click Structured data markup.
Choose what you want to do:
Preview or switch a preset markup
Hover over the markup you want to preview.
Click Preview Preset, or click Switch Preset for pages that have multiple preset markup options.
Include or exclude a preset markup
Click the Include/Exclude icon
next to the markup you want to include or exclude.
Create a custom markup
You can create a custom markup by duplicating a preset markup and editing it.
Click Preview Preset next to the markup you want to create a custom markup from.
Click Convert to custom markup.
Enter a name for the markup.
Edit your markup under Write your markup in JSON-LD format.
Click Apply.
Create a new custom markup
Click + Add New Markup.
Enter a name for the markup.
Add your new markup under Write your markup in JSON-LD format.
Click Apply.
Edit or remove a custom markup
To edit a custom markup:
Hover over the relevant custom markup and click Edit.
Edit the markup and click Apply.
To remove a custom markup:
Hover over the relevant custom markup and click the Remove icon
.
Tip:
You can have up to 5 markups per SEO Setting (including the preset markup).
Types of preset markups for your site's pages
Wix automatically creates preset markups for your Wix Stores product pages, Wix Bookings services pages, Wix Blog posts, and Wix Events pages.
Click a heading below to learn more about the different types of preset markups for your site's pages.
Wix Stores product pages
When you create a Wix Stores product page, Wix automatically creates a Product preset markup for it. All the fields and values are automatically updated in the markup based on the actual content of the product page.
This preset markup tells search engines that the page includes a product and helps them include relevant information for the product in search results.
For example, the markup can help Google provide rich results that include information such as price, description, brand, availability, and product images.
Click Preview Preset under Structured data markup on the Products page of your SEO Settings to see an example of what a rich result using this preset markup looks like.
Wix Blog posts
When you create a Wix Blog post, Wix automatically creates a Blog preset markup for it. All the fields and values are automatically updated in the markup based on the actual content of the blog post.
There are three preset markups for blog posts:
Article (Blog Posting) Markup - This is the default preset markup
Article (News Article) Markup
Article Markup
Each of these preset markups tell search engines that the page includes a certain type of blog content and helps them include relevant information in search results.
For example, the Article (Blog Posting) Markup can help Google provide rich results that include information such as the post's author, category, published date, and headline.
Click Switch Preset under Structured data markup on the Blog Posts page of your SEO Settings to change to a different preset markup or to see an example of a rich result using that preset markup.
Wix Bookings services pages
When you create a Wix Bookings services page, Wix automatically creates a Course preset markup for it. All the fields and values are automatically updated in the markup based on the actual content of the services page.
This preset markup tells search engines that the page includes a course and helps them include relevant information in search results.
For example, the markup can help Google provide rich results that include information such as the service's type, name, description, and provider.
Click Preview Preset under Structured data markup on the Booking Services page of your SEO Settings to see an example of what a rich result using this preset markup looks like.
Wix Events pages
When you create a Wix Events page, Wix automatically creates an Event preset markup for it. All the fields and values are automatically updated in the markup based on the actual content of the event page.
This preset markup tells search engines that the page includes an event and helps them include relevant information in search results.
For example, the markup can help Google provide rich results that include information such as the event's name, description, start and end dates, and location.
Click Preview Preset under Structured data markup on the Events page of your SEO Settings to see an example of what a rich result using this preset markup looks like.
Wix Portfolio
When you create a project or collection in Wix Portfolio, Wix automatically create preset markups for them. All the fields and values are automatically updated in the markup based on the actual content of the page.
For your projects and collections, Wix creates an Images preset markup. This preset markup tells search engines that the page includes images so they can be added to the image search engine.
Click Preview Preset under Structured data markup on the Portfolio Project or Portfolio Collection page of your SEO Settings to see what this preset markup looks like.
