Promoting your site

SEO (get found on Google)

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to making your website more readable to search engines so they can better index your site. Adjust your site's SEO to improve its visibility in search engine results.

SEO requires some work, but the more you optimize, the better search engines can understand what your site is about and match you with better traffic.

Wix provides you with all of the tools to help you optimize your site content for SEO. The Wix SEO Setup Checklist, Accessibility, and Google Search Console are available to help you reach the largest audience possible while keeping all your content optimized for search engines.

Get found on Google

Wix sites are designed to be search engine friendly, ensuring your content can be crawled and indexed by search engines like Google and Bing. This applies to all Wix sites, whether or not they are upgraded to a Premium plan.

In addition to being open to search engines, Wix sites are also accessible to AI engines and bots (e.g., Googlebot, Bingbot, and others). Site owners have full control over how bots interact with their site, using tools like the robots.txt file or by adjusting their site’s SEO Settings.

Learn more about enabling search engines to index your site.

Boost your online presence with the SEO Setup Checklist

The Wix SEO Setup Checklist is a step-by-step plan designed to help you improve your site's SEO. It will help you set up the basics as well as show you how to boost your online presence by outlining weak points and providing helpful tips for improvement.

Learn more about improving your online presence with the Wix SEO Setup Checklist.

Make your site accessible

One of the best ways to rank higher on Google is to make your site accessible. Accessibility not only helps people with disabilities, but gives Google tons of great information for indexing.

Learn more about using the accessibility wizard.

A screenshot of the accessibility wizard.

Give detailed information to Google

Structured data markup is a standardized format for giving search engines detailed information about your page. Adding markup to your site's page can help improve your website's search results and ranking. Search engines can also use markup to create rich results like article previews, product previews, and FAQs for your site's search results.

Learn more about adding structured data markup to your site's pages or in your SEO Settings.

A screenshot of rich results for an item.

Fine-tune your site's SEO Settings

Wix's SEO Settings allow you to optimize multiple pages at once with a single template. This is an easy way to get a large site optimized. You can also fine-tune SEO settings of individual pages after customizing an SEO Setting for multiple pages.

Learn more about customizing your SEO Settings.

A screenshot of SEO Settings in the Wix dashboard.

Track performance with Google Search Console

Track performance and see your keyword rankings with Google Search Console. You can sign in for free and see all the pages on your site that are gaining traffic, and check impressions to see how many people view and click on your site from Google searches.

Learn more about verifying your site with Google Search Console.

Verify your site's SEO with confidence

Third-party SEO tools and crawlers can sometimes struggle to fully read a Wix page's source code, which may lead to inaccurate reports (for example, flagging meta tags or H1 tags as missing when they're actually present).

For the most reliable results, rely on official tools like Google Search Console rather than external checkers.

Learn more about viewing your page's source code the way search engines do.

Gain valuable insight with Google Analytics

Find which pages on your site get you traffic, and which sites send you traffic. You can view your site's bounce rate, timeline and more with Wix's Google Analytics integration.

Learn more about using Google Analytics with your site.