Optimizing Your Images and Galleries for SEO (Alt Text)

You can help get your images found in search results like Google by adding text to them. Since search engines cannot “read” an image, they search your site's HTML code for text that describes the image. This text is known as “alt text”.

Adding alt text to your images helps search engines match your site's pages to what your users search for and include your pages in relevant search results. Alt text is also important for accessibility purposes. Some of your site visitors might be using screen readers, which read the alt text aloud to describe the media on your site.

Learn more about improving accessibility.

Adding alt text to individual images

You can add alt text to individual images on your site in your site's editor.

To add alt text to individual images:

Wix Editor

1. Go to your editor.

2. Click the image.

3. Click the Settings icon

   

   .

4. Enter a description of the image under What's in the image?

Studio Editor

1. Go to your editor.

2. Click the image.

3. Click the Settings icon

   

   .

4. Enter a description of the image under What's in the image?

Wix Harmony Editor

1. Go to your editor.

2. Click the image.

3. Click the Settings icon

   

   .

4. Click Accessibility.

5. Enter a description of the image under Alt text.

Adding alt text to gallery images

By default, the titles of the images in your galleries are used as their alt text. Whether you're using the Wix Pro Gallery in the Wix Editor / Studio Editor, or the Wix Gallery in the Wix Harmony Editor, you can edit y our alt text to be different from the title.

To add alt text to gallery images:

Wix Editor

1. Go to your editor.

2. Click the gallery element on the page.

3. Click Manage Media or Change Images.

4. Click an image to select it.

5. Enter a title for the image on the right.

6. (For Wix Pro Gallery) Edit the alt text for your image under Alt Text if you want it to be different from your image's title.

1. Click Done.

Studio Editor

1. Go to your editor.

2. Click the gallery element on the page.

3. Click Manage Media.

4. Click an image to select it.

5. Edit the alt text for your image under Alt Text if you want it to be different from your image's title.

Wix Harmony Editor

1. Go to your editor.

2. Click the gallery element on the page.

3. Click Manage Media on the action bar.

4. Click an image to select it.

5. Edit the alt text for your image under Alt Text if you want it to be different from your image's title.

Adding alt text to vector art

You can add alt text to your vector art in your site's editor.

To add alt text to vector art:

Wix Editor

1. Go to your editor.

2. Click the vector art element on the page.

3. Click the Settings icon

   

   .

4. Enter your alt text under What's in the vector art?

Studio Editor

1. Go to your editor.

2. Click the vector art element on the page.

3. Click the Settings icon

   

   .

4. Enter your alt text under What's in the vector art?

Wix Harmony Editor

1. Go to your editor.

2. Click the vector art element on the page.

3. Click the Settings icon

   

   .

4. Click Accessibility.

5. Enter your alt text under Accessible name.

FAQs

Click a question below to learn more about optimizing your images for SEO with alt text.

Want to learn more?

You can read about Wix's great SEO features and how to use them in the Complete Wix SEO Guide.