Improving Your Ranking in Bing Search Results
Search engines like Bing crawl and index each page on your site individually. When someone enters a search term, Bing tries to understand their intent and gives them the most relevant results for their query.
The rank of your page in those results can depend on factors like the age of your site, the quality of your content, how relevant the content is to certain keywords, and how accessible your site is.
If you entered your business name, domain name, or keywords into a Bing search box but you can’t find your website, here are some things to consider:
Make sure that your site is verified
Verifying your ownership of your domain on Bing helps to improve your ranking in search results. You can verify your site with Bing Webmaster Tools by adding a meta tag to your Wix site.
After you verify your site, Bing will regularly crawl it for changes. However, it's a good idea to resubmit your sitemap to Bing when you publish changes to your site.
Check that your site is visible in search results
After you've published your site, you should make sure that you've chosen to let search engines index your pages and show them in search results.
If there are certain pages on your site that you don't want to appear in search results, you can choose to prevent search engines from indexing them.
Understand that getting indexed is different from getting a high ranking
Just because Bing crawled and indexed your site, it doesn’t mean that it will rank high in search results. This is especially true if your market is very competitive.
Your website may be somewhere in the list of results for your keywords, but it may be on the 10th, 50th, or 100th page.
After you complete your SEO Setup Checklist, it's important to keep working on your ranking. Some of the ways you can do this are optimizing your site's content, making your site accessible, and making your site mobile friendly.
Optimize your keywords
If you're not ranking high on Bing for the search terms you're targeting, you may want to adjust your list of keywords. When choosing your keywords, ask yourself, “What would a customer type into Bing when they look for a business like mine?”
Next, take a look at your site and make sure that you've used your keywords as much as possible. It’s important to use your page’s keywords in a natural, unforced way. One way you can do this is by describing the main purpose of your site in different ways. Learn More
You can use your keywords in your domain, in your headlines, within the text on your pages, and as alt text in your images.
Generate traffic for your site with fresh content and backlinks
Bing tends to favor sites that are well-written and frequently updated content. Your site's ranking may be affected if your site is low on quality content, duplicates content from others sites, or is mostly ads and redirects.
You should try to create fresh content for your site on a regular basis to keep your site up to date.
Some of the ways you can do this are by adding a blog for your updates, making an FAQs page that answers popular questions for your target audience, and adding a testimonials page for customer reviews. Learn More
It also helps your ranking if you get links ( known as backlinks) to your site from relevant or reputable sites. This improves your online reputation and credibility, increasing your chances of ranking higher.
Share your site on social media
Sharing your site on your social media can help improve your ranking in search results. The more your site is shared and reshared, the more likely it is that Bing will consider your content popular and give your site a high ranking.
Remember that ranking takes time
If your site is new, it could take time for it to reach a high ranking. SEO is a long-term strategy and changes rarely happen within days or even weeks.
Your site won’t show up in Bing results for your keywords overnight and the more competitive your market, the tougher it will be to rank high. Once you’ve chosen great keywords to target, put fresh content on your website as often as possible. Consider adding new pages, images, or blog articles that incorporate your keywords.
For more tips and ideas about optimizing your site, check out the complete Wix SEO Guide.
Want your site to rank higher on Google?
Learn more about improving your ranking on Google.