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Promoting your site

SEO (get found on Google)

Google Business Profile Insights


After you have set up your Google Business Profile in your Wix account and your business location has been verified, you can access your Google Business Profile Insights to discover how your listing is performing.


Potential data discrepancies


There may be discrepancies in your Google Business Profile Insights due to different reporting timezones in your Wix account and your Google account. Your Insights data is supplied by Google and is not edited by Wix.


  1. Go to Google Business Profile in your site's dashboard.

  2. Click Insights on the relevant business location.

insights


Overview & date range


The Google Business Profile Insights overview show your views, searches, and activity at a glance, and percentage increase or decrease in traffic and activity. At the top of this section you can change the date range for the data shown.


A screenshot of the Google Business Profile Insights page with the time selection of the last 7 days highlighted.


Views


Views displays the number of people that viewed your listing on Google Search or Maps during a specific date range.


A screenshot of the views listed for a site in Google Business Profile Insights.


Searches


Searches displays the total number of people who found your Google Business Profile by direct, discovery, or branded searches.


  • Direct: When someone directly searches for your business name or address.

  • Discovery: When someone searched for a category, product, or service your site offers, and your Business Profile appeared.

  • Branded: When someone searched for your brand or a brand related to your business. Branded results will only appear if your Business Profile has appeared at least once in a branded search.


A screenshot of Searches in Google Business Profile Insights, showing direct, discovery and branded results.


Activity


Activity displays the total number of people who took a common action in your listing, including calls, website visits, photo views, and direction requests.


A screenshot of Activity insights in Google Business Profile.


Learn more


About your Google Business Profile Insights


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