Customizing Your SEO Settings
Your SEO settings are your go-to place to save time by applying the same SEO logic to many pages at the same time. Instead of editing each page's individual settings, you can customize the settings that apply to entire sections of your site. This way, you can create a systematic SEO strategy much more quickly.
Wix automatically creates default SEO settings for all the pages of your site according to their type (e.g. Products, Main pages). These settings are based on common SEO best practices and include basic meta tags and other advanced settings that you can customize to your needs.
Accessing your SEO settings
You can customize your SEO settings by accessing them in your site's SEO & GEO dashboard.
To access your settings:
Go to SEO & GEO in your site's dashboard..
Scroll down to Tools and settings.
Click SEO Settings.
Select the page type that you want to edit.
Note: You will only see options for the pages that are part of your site. For example, if you added Wix Stores to your site, you'll see an option to customize settings for Products.
Click the Customize defaults tab.
Click Edit next to the relevant SEO settings to view or edit them.
Customizing your SEO basics settings
You can customize the title tag and meta description of your pages and let search engines index them in the SEO basics settings. Use static text to apply the same title and description to every page, or use variables to create rules with different values for each section or page of your site.
To edit your SEO basics settings:
Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click SEO Settings.
Select the page type that you want to edit.
Note: You will only see options for the pages that are part of your site. For example, if you added Wix Stores to your site, you'll see an option to customize settings for Products.
Click Edit next to Basics & social share.
Customize the SEO basics settings:
Title tag
This is the title of your page(s) in search results. By default, Wix adds variables to this field to automatically create a title tag for each page. For example, with your main pages, Wix adds the variables "Page Name" and "Site Name" for the title tags.
Click the Title tag field to edit existing variables, add new ones, or enter static text.
Meta description
This is the description of the page(s) that appears in search results below the URL and title. By default, Wix does not add any variables to the meta description field. This is because search engines like Google often use a page's content to create a meta description that relates to a user's specific search query.
You can add variables to this field to create a rule that applies to all of your pages. For example, for Wix Stores product pages, you could add the "Product Description" variable.
Click the Meta description field to enter static text. You can also click + Add Variable to use dynamic values in your meta description.
Note: Some SEO audit tools may detect an empty field for the meta description. This is not an issue. Search engines like Google will create a meta description for your page.
Let search engines index your page(s)
Enable the toggle to allow search engines to crawl and index the page(s) so they can appear in search results. This applies to all pages within the same page type (e.g. all Products pages or all Booking Services pages).
If you disable the toggle, search engines will not be able to crawl and index the pages. This means people will not be able to find the pages in search engines like Google.
7. Click Save.
Note:
Many page types show a Page URL field to show the URL slug structure of the pages. Hover over the Info icon
to learn more about the specific page type's URL.
Customizing your social share settings
Customize the way your pages appear on social networks like Facebook, Instagram, and X (Twitter). You can edit the social share settings to use the same rules for the title, description, and image that appear when someone shares your page. You can also use separate X (Twitter) settings to display a different title, description, and image for pages that you share on X (Twitter).
To customize your social share settings:
Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click SEO Settings.
Select the page type that you want to edit.
Note: You will only see options for the pages that are part of your site. For example, if you added Wix Stores to your site, you'll see an option to customize settings for Products.
Click Edit next to Basics & social share.
Scroll down to Social share and customize the relevant settings:
Social share
You can use static text to apply the same title and description to every page, or use variables to create rules to use different values for each section or page of your site.
By default, the title tag and meta description from your SEO Basics section are used in this section as variables:
og:title: The Title tag from the SEO Basics section.
og:description: The Meta description from the SEO Basics section.
Customize the following settings:
og:title: The title of the post when users share your page on social media. It can be the same as your page title tag.
og:description: The description (caption) of the post that displays under the og:title when you share on social networks. Use variables to show specific information about each page.
og:image: The image that displays next to the title and description when shared on social networks. Use variables to show a different og:image on each page. If you prefer one image for all your pages, add an image URL.
Tip: Click Get an Image URL from Site Files to copy the URL of one of your site's media files. Then, hover over an image, click the More Actions icon
and select Copy URL.
Click Save.
X (Twitter)
Use static text to apply the same title and description to every page, or use variables to create rules to use different values for each section or page of your site.
By default, the title tag and meta description from your Social share section are used in this section as variables:
x:title: The og:title from the Social share section.
x:description: The og:description from the Social share section.
Customize the following settings:
Select card size: Choose the card size displayed when sharing on X: Large or Small.
x:title: The title displayed when shared on X. It can be the same a your title for other social networks.
x:description: The description displays below the x:title on X. It tells people more about your site. Use variables to show specific info about each page.
x:image: The image that shows on X. Use an image variable if you want each page to have a different image. If you prefer one image for all your pages, add an image URL.
Tip: Click Get an Image URL from Site Files to copy the URL of one of your site's media files. Then, hover over an image, click the More Actions icon
and select Copy URL.
Click Save.
Customizing URL structures for Products and Blog Posts pages
If you have Wix Stores or Wix Blog on your site, you can customize the URL structures of your Products and Posts pages. This helps search engines better understand the content. Learn more about customizing your page's URL structure.
Tip:
Search engines recommend using a simple structure that is easily understandable to your site visitors. Learn more about URL slug structure best practices from Google.
To customize URL structures for a Products or Blog Posts page:
Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click SEO Settings.
Select Products or Blog Posts under Edit by page type customize the relevant URLs.
Click Edit next to Page URL.
Click the URL structure field and edit the URL. Click + Add Variable to add a dynamic value to the URL structure.
Note: Your URL structure must include at least one variable.
Choose if you want Wix to create automatic redirects for your pages.
Leave the Automatically redirect all traffic checkbox selected to automatically redirect people and search engines to the new URL if they visit the old URL.
Deselect the Automatically redirect all traffic checkbox if you want to manually add a group redirect in the URL Redirect Manager after saving.
Click Save.
(Optional) Click View all in CSV format to download a file with all your URL redirects.
Click Confirm Changes.
Customizing your structured data markup
Structured data markup gives search engines detailed information about your page. Adding structured data markup to your site's page can help improve your website's search results and ranking. Search engines like Google can also use markup to create rich results like article previews, product previews, and FAQs for your page's search results. Learn more about adding structured data markup to your site's pages.
Tip:
When you add a business name and location to your site, Wix automatically creates a Local Business markup for your homepage to improve your search ranking.
Important:
You can have up to 5 markups per SEO setting (including the preset markup).
Structured data markup is an advanced topic. Wix Customer Care cannot help with any changes to your site's structured data. If you have problems with structured data for your site, check out our structured data troubleshooting help article.
Need help from an SEO expert? You can hire an SEO professional from the Wix Marketplace.
To edit your structured data markup:
Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click SEO Settings.
Select the relevant page type under Edit by page type.
Click Edit next to Structured data markup.
Note: If you selected Main Pages in step 4 above, click Edit by Page at the top and click the relevant page. Then click the Advanced tab in the panel on the right and click Structured data markup.
Choose what you want to do:
Preview, edit or switch a preset markup
Some of your site's pages already come with preset markup when you create them. These are Wix Stores product pages, Wix Blog posts, Wix Events pages, and dynamic item pages.
To preview or switch a preset markup:
Hover over the relevant preset markup and click the relevant option:
Preview Preset: Preview the dynamic code used in the markup.
Switch Preset: Click the Switch markup type drop-down and select another preset to change the preset used for your page.
(Optional) Click Convert to custom markup to duplicate the markup and make changes to the copy. This automatically excludes the preset markup. Click the new markup to edit it.
Click Done or Apply.
Include or exclude a preset markup
Hover over the relevant preset markup and click the Exclude/Include icon
to exclude or include the markup.
Create a new custom markup
Click + Add New Markup.
Enter a name for the markup.
Write your markup in JSON-LD format in the provided field. Click + Add Variable to add dynamic values.
Tip: If you need help writing your custom markup, we recommend generating a markup with this 3rd party tool.
Click Apply.
Edit or remove a custom markup
Hover over the relevant custom markup and choose an option:
Edit: Modify the markup name and code then click Apply.
Remove: Click the Remove icon
to delete the custom markup.
Customizing your additional meta tags
Meta tags are snippets of code that describe your page to search engines and social networks. They are not visible on your site but they do exist in the page code. By default, Wix adds meta tags to your pages based on common SEO best practices.
You can update any of the default meta tags used in your site's code. If needed, you can create your own additional tags to give search engines more details. For example, you can create additional meta tags to create snippets for your site’s search results.
To customize additional meta tags:
Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click SEO Settings.
Select the relevant page type under Edit by page type.
Click Additional meta tags.
Edit or add a meta tag:
Edit: Click the relevant meta tag field to edit the tag. Click + Add Variable to add dynamic values to your meta tags. A preview of displays below the field to show how it appears in your site's code.
Add: Click + Add New Tag at the bottom and write a new tag in HTML format. Click + Add Variable to add dynamic values to your meta tags. When finished, click the Apply icon
.
When adding new tags:
You can add up to 10 tags, but can't add a meta tag that already exists.
You can only use the following tag types: <meta> and <link>.
If you want to add a tag that is not supported you can use the custom code section.
The new tags are visible in your editor's SEO page panels.
Click Save.
Click below to learn more about:
Default meta tags for all pages
Wix automatically adds the following tags when you create a page:
canonical: The primary URL for the page when there are multiple versions.
og:type: The type of object (e.g. website, product, video file).
og:url: Your page's web address.
og:site_name: The name of your site.
Note: Social networks like Facebook read your site's og tags to get information to display about your site.
Additional default meta tags for Wix Blog posts
In addition to the default tags that are added to all pages, blog posts have these default tags:
article:author: The author of the post.
article:modified_time: The last time that the post was edited.
article:published_time: The time that the post was first published.
Additional default meta tags for Wix Stores product pages
In addition to the default tags that are added to all pages, product pages also have these default tags:
Product:availability: Indicates if the product is currently in stock.
Product:price:amount: The product's price (e.g. 40)
Product:price:currency: The currency of your product price (e.g. USD)
Resetting your default SEO settings
Your default SEO settings are based on SEO best practices. You can restore the default settings if you made changes and want to revert back.
To restore your default SEO settings:
Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click SEO Settings.
Select the relevant page type under Edit by page type.
Click the setting that includes the default(s) you want to restore.
Choose what you want to do:
Reset a single field to its default
Click the relevant field.
Delete all the content in the field.
Click Save.
Reset the entire section to its default
Click Edit beside the section you want to reset.
Click the Reset to Wix Default icon
at the top of the section.
Click Save.
Editing the SEO settings of individual pages
View and edit the SEO settings for specific types of pages from the Edit by page type tab. This is a great place to review your page's URL slug, edit several meta tags at once, or quickly check whether a page can be indexed by search engines.
You can edit individual page SEO settings for the following page types:
Main pages
Wix Stores products
Wix Events pages
Wix Blog posts
Wix Portfolio projects and collections
Online Programs
To edit SEO settings for individual pages:
Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click SEO Settings.
Select the relevant page type under Edit by page type.
Select the Edit by Page tab at the top.
Note: The tab name depends on the type of page (e.g. Edit by Product, Edit by Post).
Click the relevant page.
Tip: The Indexable column shows a checkmark if the page is able to be indexed by search engines.
Click the relevant tab on the right to edit its SEO settings:
Basics: Edit your URL slug ending, title tag, meta description, and allow search engines to index this page. To change the URL slug structure of this page, go to its SEO settings in the editor.
Advanced: Edit your structured data markup, robots meta tag, and additional tags.
Social share: Upload your social share image, og:title, og:description and Twitter settings. Learn more about customizing your social share settings.
Click Publish.
Overriding SEO settings for individual pages
Your SEO Settings apply the same settings to multiple pages according to their type (e.g. Product Pages, Site Pages, etc). You can always override the pattern and exclude certain pages if you need them to follow different rules.
You can override the SEO Settings for specific Wix app pages only:
You can override:
Site Pages
Event Pages
Blog Category Pages
You cannot override:
Pro Gallery Expand Mode
Blog Tags
Challenges
To override SEO settings for individual pages:
Wix Editor
Click Pages & Menu
on the left side of the editor.
Click the More Actions icon
next to the relevant page.
Click SEO basics.
Edit the page's SEO Basics settings to override the SEO Setting.
Tip:
To restore any field to its default, click the Reset to Default icon
beside it. Be sure to publish your site to save the setting.
Studio Editor
Click Pages
on the left side of the editor.
Click the More Actions icon
next to the relevant page.
Click SEO Basics.
Edit the page's SEO Basics settings to override the SEO Setting.
Tip:
To restore any field to its default, click the Reset to Default icon
beside it. Be sure to publish your site to save the setting.
Bulk editing the SEO settings of individual pages
You can change the indexable statuses and restore default SEO settings for several main pages or blog posts at once.
Important:
Bulk editing is currently available for your site's main pages and blog posts only. We're working on adding more page types soon.
Several factors affect how long it takes search engines to recrawl your pages and get the updated SEO details. After updating your SEO, you can try and speed up the recrawling process by manually submitting the page URLs to search engines.
To bulk edit SEO settings for your pages:
Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click SEO Settings.
Select the relevant page type under Edit by page type.
Select the Edit by Page tab at the top.
Note: The tab name depends on the type of page (e.g. Edit by Product, Edit by Post).
Click the checkboxes next to the relevant pages.
Tip: Click the checkbox next to Page name at the top of the list to select all the pages.
Choose what you want to do:
Set indexable status
Pages must be indexable for search engines to crawl and index them for displaying in search results. Change the indexable status for all the selected pages at once.
Click the Set indexable status drop-down at the top of the list and choose an option:
Allow indexing: Let search engines crawl your pages to display them in search results.
Block indexing: Add a noindex tag to all selected pages, which means they will not show up in search results. Click Block Indexing to confirm.
Note: If you don't see the option to change the indexable status of your pages, make sure that search engines can index your site.
Reset to default
Restore multiple pages back to their default SEO settings. This publishes your updated SEO fields on all the selected pages and cannot be undone.
Click the Reset to default drop-down at the top of the list.
Select the SEO setting(s) you want to restore to their default settings.
Click Reset.
Click Reset & Publish to confirm.
Want to learn more?
You can read about Wix's great SEO features and how to use them in the Complete Wix SEO Guide.