Adding and Managing Your Google Business Profile
With Google Business Profile, you can attract local traffic, gain insights into how your customers find you on the web, and manage customer reviews. You can create a free Google Business Profile in your Wix account, or link your existing profile.
Adding or creating your Business Profile
You can add your Google Business Profile in the Marketing Home section of your site's dashboard. Link an existing profile to your Wix account, or create a new profile if you don't have one.
Important:
To add or create a profile, you need to have a connected domain.
To add or set up your profile:
Go to Google Business Profile in your site's dashboard.
Click Start Now.
Select Create New Profile.
Enter the name of your business in the search bar.
Select the relevant option for you:
If your business name appears in the list
Click your business name in the list.
Click Next.
Click Verify & Manage.
Note: If you see an error message that says your business is managed by someone else, you'll need to request ownership of the profile.
If your business name does not appear
Click Next.
Enter a category for your business under Choose a business category and select an option from the list.
Enter a description and phone number for your business under Basic info.
Select a location for your business:
At a physical address: You only serve customers at a physical location (e.g. art gallery).
Within a service area: You only visit or deliver to customers (e.g. plumber).
At an address and a service area: You have a physical location and you also visit or deliver to customers (e.g. dine-in bakery, and delivery service).
Enter your location details based on your previous choice. For example, if you chose Within a service area, you need to select a country and enter a service area.
Click Include optional info (photos, opening hours & more) to add more information about your business:
Photos: Add photos of your business
Opening hours: Add the days of the week that you're open and the hours that you are available.
Add attributes: Add additional attributes to your profile. For example, you can add accessibility attributes to share with your customers who have specific accessibility needs.
Click Submit to Google at the top of the page.
If you are not signed in to your Google account, you'll be prompted to do so.
If you do not have a Google account, you can create one.
Follow the prompts to verify your business location.
Managing your Google Business Profile
After you've added your business location, you can manage it in the Google Business Profile dashboard. Edit your location info, mark your business as permanently closed, or delete your business.
To manage your profile:
Go to Google Business Profile in your site's dashboard.
Click the More Actions icon
next to the business location that you want to manage.
Select the relevant option:
Edit info: Update the information that you previously added to the business location. Click Save when you're finished.
Mark as permanently closed: Your business location will appear as permanently closed in Google search results and on Google Maps. You can reopen it at any time.
Delete business location: This permanently deletes that business location from your Google Business Profile. After you delete it, you won't be able to recover it.
Verifying your business
Verifying your Google Business Profile lets you manage the information about your business that displays in Google search results and on Google Maps. It also makes sure that your information is up to date and can only be edited by you.
Google provides a number of different verification methods that you can use. For example, you can choose to verify your business location by a phone call, an email, or by sending a postcard to your business address. You can also instantly verify your business in your Wix account using your Business Registration Number.
Important:
Currently, instant verification is only available for businesses based in the United Kingdom. Don't worry - it will be available to more countries in the future.
Postcards sent from Google to verify your business can take up to 20 days to arrive.
Importing a Business Profile that you already manage
If you've already added your business information in Google Business Profile, you can import your Business Profile to save time, and avoid having to re-verify ownership. Any businesses that are linked to your Google account will be automatically imported.
Important:
To add or create a profile, you need to have a connected domain.
To import a Business Profile:
Go to Google Business Profile in your site's dashboard.
Click Start Now.
Click Import Existing Profile.
(If necessary) Sign in to your Google account.
Click Allow.
Select the location, then click Add.
Adding owners and managers to your profile
You can invite colleagues or collaborators to help manage your Google Business Profile reviews through your Google account. You can assign roles to people that you invite and choose the level of access that they have.
Learn more about adding owners and managers
Switching Google accounts
If you have multiple Google accounts that have linked Business Profiles, you can switch accounts in the Google Business Profile Manager to import the profiles.
To switch Google accounts:
Go to Google Business Profile in your site's dashboard.
Click the More Actions icon
next to Google Business Profile Manager.
Select Disconnect Google Account.
Click Disconnect Account to confirm.
Click Sign in to Google and sign into the relevant Google account.
Troubleshooting Google Business Profile setup issues
If you're experiencing issues with setting up your Google Business Profile or importing your profile, try the steps below:
Step 1 | Make sure that your domain is properly connected
If you get an error when you try to add, create, or import a profile, you may have an issue with your domain. Make sure that your domain is properly connected and then try again.
Learn more about connecting a domain purchased from Wix or connecting a domain purchased elsewhere.
Step 2 | Check for browser issues
Issues with your browser may sometimes cause problems when you try to add, create, or import a profile.
Try clearing your browser's cache and cookies and also make sure that 3rd party cookies are not blocked. If this doesn't work, you can also try using a different browser.
Step 3 | Check the location that you added to your profile
The location for your business that you add to your profile should be in the same country as your actual location.
For example, if you enter a UK service area address, Google will check to see if your geolocation is also in the UK. If Google detects that locations don't match, you may have issues importing your profile.
Make sure to check that the location you add to your profile is in the same country that you are in.
Step 4 | Disable your VPN
The location for your business that you add to your profile should be in the same country as your actual location.
For example, if you enter a UK service area address, Google will check to see if your geolocation is also in the UK. If Google detects that locations don't match, you may have issues importing your profile.
Virtual private networks (VPNs) let you hide your IP address and can make your computer appear to be in a different country. Using a VPN may cause issues when you try to import your profile. Try disabling your VPN and importing your profile again to see if it resolves the issue.
Step 5 | Make sure that your business is verified
If you're trying to import an existing profile, it must be verified before you can import it.
If you're not sure, sign in to your Google Business Profile account and check the verification status.
FAQs
Click a question below to learn more about your Google Business Profiles.
My business has multiple locations. Can I add multiple locations to my Google Business Profiles?
Yes.
To manually add a new business location:
Go to Google Business Profile in your site's dashboard.
Click + Add Business Location at the top right and add your other location(s).
To add another location you have already verified in Google:
Go to Google Business Profile in your site's dashboard.
Click the More Actions icon
at the top.
Select Import business locations.
Will editing my profile in Google or Wix update both platforms?
Yes. When you edit your Google Business Profile information on either Wix or Google, the changes you make are applied across both platforms.
What information should I include if I need to reach out for assistance?
For us to best assist you, it helps to have the following information ready:
The name or URL of your Wix site
The name and version of the web browser you're using
The name and version of your computer's operating system
A screenshot of your console view (see below for steps)
How do I take a screenshot of my console view?
Open an incognito window in Google Chrome (Ctrl + Shift + N).
Sign in to Wix and open your editor.
Go to the area where you noticed the issue and try to repeat the steps.
Press Ctrl + Shift + J (PC) or Cmd + Option + J (Mac) to open the Console.
Tip: If the shortcut doesn’t work, right-click the page and select Inspect.
Click the Console tab at the top, then press F5 to refresh the page.
Take a screenshot of this tab.