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Promoting your site

Sending email marketing campaigns

Email Marketing: Understanding Your Monthly Balance


Your email marketing balance shows the number of emails you can send to recipients each month. You can send an unlimited number of email marketing campaigns as long as you stay within your monthly email limit. Send 200 emails a month for free, or upgrade your plan to send more emails.


Once you reach your monthly quota, you can no longer send new email marketing campaigns. Custom automations and app automations with a promotional email type also stop sending. App automations with a business transactional or business critical email type continue to send.


Note:


Email marketing plans are separate from Wix's site plans. Site plans enhance your site's capabilities, while an email marketing plan enables you to use advanced email features.



Actions that impact your monthly balance


Your balance is impacted every time you send or schedule an email, including automated emails.


  • Email marketing campaigns (including sent, scheduled or resent)

  • Email sent using Wix Automations

  • Email sent by the AI Custom Agent

  • Scheduling an email campaign: If you schedule a campaign to be sent to 50 contacts in one week, those 50 emails are automatically deducted from your quota.



Actions that do not impact your monthly balance


Some email-related actions do not count toward your monthly balance.


  • Sending a test email: You can send yourself a test email or campaign and see how it looks to subscribers.

  • Transactional emails: Order confirmation, shipping confirmation, password reset, and other transactional emails do not impact your monthly balance if they are App automations.

  • Sharing a campaign that has already been published



Checking your monthly balance


You can check how many emails you've sent in the current month from your email marketing dashboard. You can also see the date your balance resets. If you've used up your limit for the month you can either wait until the balance resets or upgrade your plan.


To check your monthly balance:


  1. Go to Email Marketing in your site's dashboard.

  2. Under Monthly balance, view your current balance and a progress bar that shows how close you are to the limit.


A screenshot of the monthly balance section of the email marketing dashboard.

Want to upgrade your email marketing balance?


Learn more about how to upgrade your email marketing plan.



FAQs


Click a question below to learn more about your email marketing monthly balance.


The date your balance and email quota resets is determined by your plan.

  • Free email marketing plans: The quota resets on the first day of each month at 00:01 UTC for all time zones.

  • Premium email marketing plans: The quota resets at the same date and time you purchased the plan. For example, if you upgraded your plan on January 5th at 8:15 UTC, your balance renews on February 5th at 8:15 UTC.


All Custom automations count towards your monthly balance. However, App automations that have an email type of business transactional or business critical do not count towards your balance.

Emails that do not count towards your monthly balance will appear with a pop-up explanation. Learn more about selecting email types.

Screenshot of a business transactional email that is not included towards monthly quota.

If you try to send an email once your quota is reached, no new email marketing campaigns will be sent.


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