Email Marketing: Understanding Wix Analytics Reports
Email marketing reports provide insights into how your emails are performing. By understanding these reports, you can make data-driven decisions to enhance your email marketing strategy, resulting in better engagement and increased sales.
For example, if you notice that emails sent on Tuesdays have higher open rates, you can adjust your sending schedule to maximize engagement.
How to access your email reports:
Go to All Reports in your site's dashboard and scroll down to the Marketing section.
Types of email reports
Understand the different types of email reports available in Wix Analytics to gain insights into your email marketing efforts. Learn which report to use to analyze email clicks, performance, and engagement over time.
Click a report type below to learn more about it.
Email Clicks
This report provides insights into how the links included in your emails are performing. You can track the total link clicks and unique link clicks, helping you understand how many people are clicking the call-to-action or interacting with 'learn more' links.
Note: If an image and a button in the same email lead to the same URL, you will see a combined number of clicks on the report as clicks are tracked per link. However, if you use the same site page URL (e.g. your site's homepage) in multiple emails, the report will show multiple clicks since the clicks came from different emails.
Email Performance
This report lets you see all the emails you've sent in one list and helps you make decisions as you compare them. You can see here the email open and click rates, and how many sales they generated within 30 days.
Email Engagement over Time
This report allows you to see how recipients engage with your marketing and automated emails. You can use this report to see how a certain metric has changed over time by selecting a time period and grouping by day/week/year.
For example, you can see how engagement with emails (opens and clicks) has changed over the past 30 or 90 days, or check which day of the week receives the highest unique opens.
Tip:
Apply the Email type filter in the table view to get data only on a specific email type (e.g. campaigns, automations, etc.)