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Sending email marketing campaigns

Email Marketing: Managing Your Sender Details


Manage the sender details of your campaigns so the name they show as sent from and the reply to email address is correct. Updating these details saves them for all future email marketing campaigns and Wix Automations emails.


Important


If changes were made to your default sender details before a scheduled campaign is sent, the scheduled campaign will inherit those updated details. It will not keep the sender details set before the change.



Managing your sender details


Make changes to the sender details your email campaigns are sent from. Update the sender name or change the email address. You can also add multiple senders or delete a sender entirely.


To change the sender details of your campaigns:


  1. Go to Email Marketing in your site's dashboard.

  2. Scroll to the Sender details section on the right and click Manage Senders.


A screenshot showing the Sender details section of the Email Marketing dashboard.

  1. Choose what you want to do:


  1. Click the Edit icon

    Email Marketing: Managing Your Sender Details

    next to sender details and update the details:

    • Sender's name: Enter the name the emails will show as sent from. This may be your business or personal name.

    • Reply-to email: Enter the email address that recipients can reply to when they receive the emails.

    • Select the Make this sender the default checkbox to make this email the address used when sending email marketing campaigns and triggered (automated) emails.

  2. (If you updated the reply-to email) Confirm your email address:

    1. Go to your inbox and open the email titled "Your email confirmation code".

      Tip: Check your spam folder if you cannot find this email.

    2. Copy the confirmation code.

    3. Return to Confirm this email address message and paste the code into the Enter code field.

      Tip: Click Send again if you need to resend the code.

    4. Click Confirm.

    5. Click Got It.

Tip: You can also change your sender details when sending an email campaign.


Note: This feature is only available to Core and Advanced Email Marketing plan holders. Learn more about our Email Marketing pricing plans.

Click + Add Another Sender and add your new sender details.

A screenshot showing the Add Another Sender option in the Manage senders section of the email marketing dashboard.

  1. Click the Delete icon

    Email Marketing: Managing Your Sender Details

    next to the relevant sender.

  2. Click Delete.



FAQs


Click a question below to learn more about changing the sender details of your campaigns.


Please check the following, if you have not yet received your confirmation code:

  • Make sure you have entered your email address correctly.

  • Check if the email with the code is in your spam folder.

  • Try sending the verification email again.


A sender cannot be deleted when they are the default. You must make another sender the default before you can delete a sender.


An increase in spam rate could be due to you sending from certain public email domains. Because of the adoption of the DMARC policy by some public domain email providers (e.g. @yahoo, @aol), campaigns sent from these providers have a high chance of being rejected by the recipient's email host.

If you use an email address from an email provider that has adopted the DMARC policy, your campaigns are sent from our authenticated email addresses. Replies are still sent to the Reply-to email address you entered.


If your sender name looks different when your contacts receive your emails, it is usually because of how your contact information is saved on their device. Their inbox shows the name they have saved for you, which can override the sender name you set in your campaign. This is determined by each recipient’s contact settings and can’t be changed through Wix.

Tip: If you want to check how your sender name appears to others, try sending yourself a test email and view it on a device where your contact is not already saved under a different name.


No, it is not possible to change the profile icon for email campaigns.

Email Marketing: Managing Your Sender Details

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