Email Marketing: Choosing the Best Domain for Your Campaigns

Choosing the right domain for your email marketing campaign is essential for how your message is received.

Whether you use a public email domain like Gmail, a Wix email domain, or your own custom domain, each option affects your campaign's success differently. Understanding these choices can influence deliverability, branding, trust, and engagement.

Sending from a public email domain (e.g. gmail)

Mail services might not accept email marketing campaigns sent from free public domains, such as Gmail, Yahoo, and AOL.

If you choose to use a public domain as your sender email address, Wix automatically changes the sender address to an authenticated wixshoutout.com email address. This is in order to ensure that your email will arrive to the inbox of your recipients, rather than their junk folder, or to be rejected entirely.

Important

If and when your contacts reply to your email, you'll receive their reply at your reply-to email address and not the Wix assigned domain.

Sending from a Wix email domain

Email marketing campaigns sent from a public email address such as @gmail, @yahoo, or @outlook have a low delivery rate. To make sure more of your contacts receive your emails, they're sent from an authenticated address owned by Wix.

You may also see your campaigns as sent from a Wix email address if your domain is connected to Wix via pointing.

Sending from a custom email domain

A custom email is a branded domain name that can be used for your marketing campaign. Custom email domains reinforce your brand with customers and make it easier for them to find your business later.

For example, if your email address is "yourname@wix.com", your email domain would be "wix.com".

It is also recommended to authenticate your custom domain to prevent emails from getting marked as spam.

Tip:

Custom domains should be automatically authenticated. If it wasn't, learn more to troubleshoot the issue.

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