Google Ads with Wix: Creating and Managing Your Campaign

1. Click Create Leads Campaign.

2. Click the Site page that your ad will lead to drop-down and choose the page you want visitors to navigate to after clicking your ad (e.g. your Wix Stores product page).

3. Click the Language drop-down to choose the main language for the site page that appears in your ad. You can only pick one language

4. Under Targeted locations choose where you want to advertise:

   • Specific cities, zip codes or regions: Enter a location in the text field and choose an option from the drop-down. You can add up to ten areas.

   • Near a street address: Enter a street address in the text field and select a radius from the drop-down.

     

5. Under When your ad will appear choose if your ad should be shown all the time or at specific times.

   • Anytime (recommended): Your ad appears at all times on Google search results. This is recommended as the more your ad is shown, the more views it will get.

   • At specific times: Only show your ad during certain hours. This is recommended if you are expecting calls and want to be available during business hours.

     1. Click Edit ad schedule.

     2. Select the checkboxes next to the days you want to show your ad and pick specific hours for each day.

6. (Optional) Click the checkbox next to Show a call button in your ad to include a contact number in your Google ad so viewers can reach out to you.

7. Under Search themes enter up to 10 search themes to help people find your ad in searches. Pick themes that match your service, product or offering. You can also generate search themes with AI. Learn more about choosing search themes.

   

8. Click Next.

9. Under Text assets write up to 15 short headlines, five long headlines and five descriptions for your ad. Make sure the content can fit together in any order. Each headline must be a maximum of 30 characters and each description must be a maximum of 90 characters. Learn more about writing headlines and descriptions.

   Tip: If you want alternative headlines or descriptions, you can click

   

   Generate Suggestions next to the relevant text asset and AI will give you alternatives.

   

10. Under Visual assets choose up to twenty images and five logos for your ad. Make sure the images and logos can fit together in any order. Hover over the Add icon

    

    to add an image from your media manager or generate an image with AI.

    

11. Click Next.

12. Choose how to set your campaign budget:

    • Select preset budget: Choose from three available budget options. Each option shows you the average daily spend and the estimated clicks your ad might receive per day with this budget.

    • Enter custom budget: Enter your desired amount for the estimated daily spend. Tip: The daily clicks below the estimated daily spend automatically update according to the amount you enter.

      

13. Click Save & Checkout once you've set your budget.

14. Enter your payment details.

15. Click Submit Purchase.

1. Click Create Sales Campaign.

2. Click the Site page that your ad will lead to drop-down and choose the page you want visitors to navigate to after clicking your ad (e.g. your Wix Stores product page).

3. Click the Language drop-down to choose the main language for the site page that appears in your ad. You can only pick one language

4. Under Targeted locations choose where you want to advertise:

   • Specific cities, zip codes or regions: Enter a location in the text field and choose an option from the drop-down. You can add up to ten areas.

   • Near a street address: Enter a street address in the text field and select a radius from the drop-down.

     

5. Under When your ad will appear choose if your ad should be shown all the time or at specific times.

   • Anytime (recommended): Your ad appears at all times on Google search results. This is recommended as the more your ad is shown, the more views it will get.

   • At specific times: Only show your ad during certain hours. This is recommended if you are expecting calls and want to be available during business hours.

     1. Click Edit ad schedule.

     2. Select the checkboxes next to the days you want to show your ad and pick specific hours for each day.

6. (Optional) Click the checkbox next to Show a call button in your ad to include a contact number in your Google ad so views can reach out to you.

7. Under Search themes enter up to 10 search themes to help people find your ad in searches. Pick themes that match your service, product or offering. You can also generate search themes with AI. Learn more about choosing search themes.

   

8. Click Next.

9. Under Ad content write three headlines and two descriptions for your ad. Make sure the content can fit together in any order. Each headline must be a maximum of 30 characters and each description must be a maximum of 90 characters.

   

10. Click Next.

11. Choose how to set your campaign budget:

    • Select preset budget: Choose from three available budget options. Each option shows you the average daily spend and the estimated clicks your ad might receive per day with this budget.

    • Enter custom budget: Enter your desired amount for the estimated daily spend. Tip: The daily clicks below the estimated daily spend automatically update according to the amount you enter.

      

12. Click Save & Checkout once you've set your budget.

13. Enter your payment details.

14. Click Submit Purchase.

1. Click Campaign Actions.

2. Click Edit campaign.

3. Click Edit settings, Edit content, or Edit budget to make changes to your campaign.

4. Click Save Changes.

Note: It takes at least 14 days for changes to impact campaign performance, so we recommend waiting that long before editing it again.

1. Click Campaign Actions.

2. Click Pause temporarily.

3. Click Pause Campaign.

4. Choose a reason for pausing from the available options.

5. Click Pause Campaign.

Note: When you pause a campaign, the campaign stops running and pauses the daily spend for that campaign. When you pause all your campaigns, auto-renewal of your Google Ads subscription will automatically turn off.

1. Click Resume Campaign.

2. Click Checkout & Resume.

3. Confirm your payment information and click Submit Purchase.

1. From the main campaigns page, click Adjust Daily Budget at the top.

2. Enter a new daily spend for the campaign(s) you want to change. If you are running more than one campaign, you can see the total daily spend across all your campaigns.

   Note: If you don't have enough for the new daily amount, you can increase your monthly subscription.

3. Click Save to update your daily spend. If you have also increased your subscription, you will go through the checkout process at this step.

If you pay in a supported currency (e.g. EUR, GBP, JPY, USD) the ad credits are in the same currency. For all other currencies, ad credits in your dashboard show as USD.

Each month, you'll be charged for the clicks your campaign got in the previous month. Your campaign might spend less than your daily average in some days, and up to twice your average on other days. But each month it won't spend more than your daily average times 30.4 (average number of days in a month).

Learn more about setting your Google Ads with Wix budget.

Currently, Google Ads with Wix does not offer the option to connect an existing Google Ads account with your campaign. Any campaigns and campaign data launched through Google Ads with Wix can only be managed through the Wix dashboard.

All data from your personal Google Ads account, in the Google platform, or the Google Ads interface can only be managed through Google.

A Performance Max Sales campaign is best for advertising store products. Performance Max Leads campaigns are good for advertising a business or service.

Learn more about Google Performance Max campaigns.

Running multiple Google Ads with Wix campaigns allows you to:

• Test different ad content simultaneously: Try different headlines and description text in multiple campaigns to test content and see what drives the best results for your business.

• Promote a specific sale or service: Create one Google Ads with Wix campaign to generate more site traffic overall, and use another campaign to promote a specific sale or offering happening that month.

• Manage one subscription and budget for all campaigns: You don't have to worry about paying multiple subscriptions for each campaign. You pay one subscription and choose your budget. Then you can allocate your budget across all campaigns.

You can create 1 live PMAX Sales campaign per site, and up to 5 live PMAX Leads campaigns at any given time.

Labels next to each campaign title show you the status of that campaign: Live, Paused, In Review, or Disapproved. Any live campaigns appear at the top of the list in chronological order.

You should give campaigns at least two weeks in order to see any potential patterns and identify what is working and where you can adjust. Start by checking in after seven days to see which campaign is driving more traffic. After that, if one is vastly underperforming, you can reassess.