Google Ads with Wix: About Google Ads Performance Max Sales Campaigns
Notes:
Google Performance Max Sales campaigns are for Wix Stores users only.
This campaign option is only available once you have set up a Google Merchant Solutions account, listed your store products, and submitted them to Google.
Get your products in front of millions of potential customers with a Google Ads Performance Max Sales campaign. Performance Max Sales ad campaigns display your product ads across all of Google's channels simultaneously including YouTube, Google Search and Google Shopping.
Start by setting up a Google Merchant Solutions account and get your products listed and approved. Then return to the Google Ads tab in your site's dashboard to set your campaign language, location and budget before launching.
What is a Performance Max Sales campaign?
Google's Performance Max Sales campaigns allow you to advertise your store products across all of Google's channels at once. These campaigns are designed for businesses who want to use Google's advertising network to promote their products. They leverage machine learning to optimize ad placement and delivery to get your ads in front of the right people.
Once you create a Google Merchant Solutions account and launch your campaign, Google broadcasts your product ads across its channels including Google Shopping, YouTube, and Google Search.
Learn more about Google Performance Max campaigns.
Creating a Performance Max Sales campaign with Wix
The first step in building a Performance Max Sales campaign is creating a Google Merchant Solutions account. If you don't have an account, you will be prompted to set one up after selecting your campaign goal. Next, choose a language and target location(s) for your product ads. Finally, set a budget and launch.
Note:
After you list your products on Google Merchant Solutions, it can take up to 72 hours for Google to approve them.
To create a Performance Max sales campaign:
Go to Google Ads in your site's dashboard.
Click Create New Campaign.
Click Create Sales Campaign under the Boost product purchases advertising goal.
Before you can launch your campaign, create a Google Merchant Solutions account to list your products. Click Go to Google Merchant Solutions to set up an account. Learn more about creating a Google Merchant Solutions account.
Once your Google Merchant Solutions account is connected and your products are approved, you can start creating your campaign. Choose your campaign language, the location(s) where you want to show your ads, and set a campaign budget.
Purchase a subscription and launch your campaign.
You can track your campaign's progress and metrics from the Google Ads with Wix dashboard.
FAQs
Click a question below to learn more about Performance Max Sales campaigns.
Why can't I see the option to create this type of campaign in my dashboard?
The Performance Max Sales campaign option is only available after you connect to Google Merchant Center and submit your products to Google. Learn more about adding and setting up Google Shopping.
What is the difference between Performance Max Sales campaigns and Performance Max Leads campaigns?
A Performance Max Sales campaign is best for advertising store products. Performance Max Leads campaigns are good for advertising a business or service. Learn more about Google Performance Max campaigns.
What products are visible in my ad campaign on Google?
All your products with the 'Live' status that are also set to 'Visible' in Google Merchant Solutions appear across Google's channels as part of your campaign.
Why can’t I add keyword themes to target my audience for my PMAX campaign?
The option to target audiences using keyword themes is only available for PMAX Leads campaigns. If you're using another campaign type, such as PMAX Sales, targeting is automatically handled through the product descriptions in your store or other provided inputs.
Can I convert my PMAX Sales campaign to a PMAX Leads campaign or vice versa?
Currently, it is not possible to directly convert a PMAX Sales campaign to a PMAX Leads campaign or vice versa. However, you can create a new campaign and choose the campaign type that aligns with your goals.