Google Ads with Wix: About Google Ads Performance Max Leads Campaigns
Important:
Performance Max Leads campaigns replace Google Smart campaigns for new leads campaigns created with Google Ads with Wix. If you already have a Smart campaign running, it will continue to run and you can still manage it, but you can no longer create new Smart campaigns.
Reach potential customers and turn their interest into leads with a Google Ads Performance Max Leads campaign. These campaigns are designed to help you get more leads for your business or services, and show your ads across multiple Google channels at the same time, so you can connect with people wherever they are searching, watching, or browsing online.
You set up and manage Performance Max Leads campaigns directly from the Google Ads tab in your site’s dashboard. During setup, you choose your goal, target locations, campaign language, budget, and add ad assets such as headlines, descriptions, and images.
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What is a Performance Max Leads campaign?
Google’s Performance Max Leads campaigns help you promote your business or services and collect leads, such as contact form submissions, quote requests, signups, or calls. They leverage machine learning to decide where and when to show your ads based on your goal and the assets you provide. Your ads can appear across Google channels including Google Search, YouTube, Google Maps, Gmail, and the Google Display Network.
Unlike the previous Smart campaigns, Performance Max Leads campaigns let you add images and other creative assets. Google combines your headlines, descriptions, and images to create different ad variations for each placement, helping your business stand out in more places.
Learn more about Google Performance Max campaigns.
Creating a Performance Max Leads campaign
Create a Performance Max Leads campaign from your Google Ads with Wix dashboard. The setup for this campaign type is different from the previous Smart campaigns and gives you more control over your ad's assets and how your campaign is configured.
Select a leads-focused goal, choose where to send people who click your ad (for example, a contact or homepage), set your language and locations, upload images, and set your daily budget.
Note:
Before creating a campaign, make sure your site is eligible for Google Ads with Wix. Your site must be published, upgraded with a plan, and connected to a custom domain.
To create a Performance Max Leads campaign:
Go to Google Ads in your site's dashboard.
Click Create New Campaign.
Click Create Leads Campaign under the Drive traffic and get leads advertising goal.
Follow the guided steps to set up your campaign:
Choose the site page people go to after clicking your ad, such as a contact, quote request, or booking page.
Choose your campaign language and the location(s) where you want your ads to appear.
Add your ad assets, including headlines, descriptions, logo, and images that represent your business.
Tip: Use high quality images and use a variety of images. Having more assets allows your PMAX Leads campaigns to use a variety of combinations to make sure the right ad shows up for the right person.
Set your campaign’s daily budget.
Purchase a subscription and launch your campaign.
Tip:
After your campaign runs for a while, your campaign dashboard will show which search terms and keyword themes perform best. Click Manage keyword themes under Campaign Actions to adapt your keyword themes and excluded terms to get the most relevant ad clicks.
FAQs
Click a question below to learn more about Performance Max Leads campaigns.
Can I still manage the Google Smart campaigns I created previously in my Google Ads with Wix dashboard?
Yes, if you already created a Smart campaign in the past, it continues to run and you can still view its performance and manage it from your Google Ads with Wix dashboard. However, you cannot create any new Smart campaigns. Any new leads-focused campaigns you create will be the Performance Max Leads campaign type.
What is the difference between Performance Max Leads campaigns and Performance Max Sales campaigns?
Performance Max Leads campaigns are good for advertising a business or service. Performance Max Sales campaigns are best for advertising store products.
Can I use images in my Performance Max Leads campaign?
Yes. Performance Max Leads campaigns support images as part of your ad assets. You can upload images such as your logo, your business location, your team, or examples of your work.
These images can appear in visual placements across Google’s channels, such as the Google Display Network, YouTube, and Gmail. Adding a variety of high quality, relevant images helps your ads stand out and gives potential customers a clearer sense of what you offer.
What is the Asset performance section in my campaign dashboard?
The Asset performance section in your Google Ads with Wix dashboard shows how each of your text and image assets performs within your Performance Max Leads campaign.
You can see how different headlines, descriptions, and images contribute to your results. If some assets perform better than others, you can use this information to refine your campaign by updating low-performing assets or adding new variations to test.
Where will my ads show up?
Your ads can appear across Google channels including Google Search, YouTube, Google Maps, Gmail, and the Google Display Network. Google learns where to best show your ads to help you reach the right audience.
Why am I spending money but not seeing results yet?
During the first 1-2 weeks, your campaign is collecting data about which audiences, placements, and ad combinations are most likely to generate leads. It is normal to see spend before you see steady performance during this phase because that data helps the campaign improve over time.
Why does my daily spend change?
Your campaign might spend less than your daily average on some days, and up to twice your average on other days, depending on available opportunities for collecting leads. Each month it will not spend more than your daily average times 30.4, which is the average number of days in a month. Learn more about your monthly subscription and daily budget.
Is it normal to see fluctuations early on after launching my campaign?
Yes. It is normal to see more fluctuation during the first 1-2 weeks while Google is learning where and when your ads perform best. As the campaign gathers more data, performance usually becomes more stable.