Troubleshooting: Meta Pixel Issues
The Meta Pixel tracks events on your site, such as views per product, purchases and lead form submissions, to help you optimize the effectiveness of your advertising. Learn more
Once you've added your Meta Pixel to your Wix site, you should start seeing data in your Facebook Business Manager. If you do not see any data, or the data is incorrect, your pixel may not be set up correctly. Follow the troubleshooting steps below to make sure everything is correct.
Use the Meta Pixel Helper extension
Meta has an in-house extension which lets you check your Meta Pixel. This tool should help you identify and troubleshoot the most common Meta Pixel issues. Learn more
Check that your domain is connected properly
To add a Meta Pixel, you must have a domain connected to your site. If your domain is not connected properly, your Meta Pixel will not work. Check out the Wix Domain Assistant to resolve any domain issues you may have.
Check that you added your Meta Pixel correctly
Make sure you connected your site to your Meta Pixel in Marketing Integrations in your site's dashboard. You should see Connected in the top right corner.
If you're not sure how connect it, you can follow the steps in this article.
Note: There is no need to embed the Meta Pixel code directly into your site. Doing so using the HTML element will not allow the Meta Pixel to work correctly.
Check that you don't have an ad blocker on your browser
An ad blocker may prevent your Meta Pixel from functioning correctly. Follow the instructions below to disable ad blocking on Wix if you're using AdBlock or Ad-Blocker. Otherwise, follow your ad blocker's instructions to turn it off or pause it temporarily.
AdBlock
Click the AdBlock button in your browser.
Click Don't run on pages on this site (Chrome) or Don't run on pages on this domain (other browsers).
Click Exclude.
Refresh the page to see your ad preview.
Ad-Blocker
Click the Ad-Blocker button in your browser.
Click Enabled on this site to disable the option.
Refresh the page to see your ad preview.
Check that the Meta Pixel ID was added to your PRIMARY domain
If you have more than one domain connected to your site, the Meta Pixel ID must be added to your primary domain. You can check that it was added to the right domain on the Tracking & Analytics tab in your site's dashboard.
Go to Custom Code in your site's dashboard.
Click the Show More icon
next to Meta Pixel and select Edit.
Check that the correct domain is selected under Select Domain. If not, click the drop-down, select the correct domain and click Apply.
Check that you haven't added your Meta Pixel ID in more than one place
It's possible that you may have added your Meta Pixel ID to the Google Tag Manager in addition to connecting it in Marketing Integrations. If you did, remove the pixel ID from either one of these locations to make it work correctly.
Note: If you're using Facebook Ads with Wix, they may have added a second pixel to your site for you. This does not interfere with your other Meta Pixel.
Check that you haven't added your Meta Pixel in both Custom Code and Marketing Integrations
If you added your Meta Pixel manually in Custom Code and also connected it through Marketing Integrations, this can cause tracking conflicts and duplicate events. You should only connect your Meta Pixel through Marketing Integrations.
If you previously pasted the pixel code manually, delete it from Custom Code before connecting it, or keep only the Marketing Integrations connection active.
Note: Manual code added through Custom Code is not supported by Wix Customer Care and may interfere with the Conversions API.
Check whether a cookie banner is preventing your Meta Pixel from loading
If your site has a cookie consent banner, your Meta Pixel will not load until a visitor gives consent to marketing cookies.
To test accurately, open your site in an incognito window, accept all cookies, and then check your Meta Pixel again. If you're using Usercentrics, check whether the Enable placeholders toggle is enabled under your banner's advanced settings, as this can block the Meta Pixel until consent is given.
Important:
By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.
If your site uses a cookie banner, visitors must consent to the relevant cookies before the Meta Pixel can load and collect data. Learn more about displaying a cookie banner on your site.