Promoting your site

Marketing integrations and tracking

Event Tracking by Service

Some marketing integrations come with a list of pre-defined events that are available 'out of the box' once installed. Click an integration below to learn more about the pre-defined events for that service. Once you connect an integration, the events automatically start reporting.

Note:

Google Merchant Centre (GMC) and Facebook Catalog integrations do not track events. These integrations help you manage your product feed.

Google Analytics & Google Tag Manager

These events help you track and monitor activity in reports and set up conversions.

Event	Description	Wix apps
page_view	When any page is loaded	All apps
view_item_list	when the user has been presented with a list of items of a certain category	Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants
select_item	an item was selected from a list	Wix Stores, Pricing Plans, Wix Bookings, Wix Events, Wix Restaurants
view_item	some content was shown to the user. Use this event to discover the most popular items viewed	Wix Stores, Pricing Plans, Wix Bookings, Wix Events, Wix Restaurants
add_to_cart	an item was added to a cart for purchase	Wix Stores, Wix Restaurants
remove_from_cart	an item was removed from a cart	Wix Stores, Wix Restaurants
begin_checkout	a user has begun a checkout	Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events
purchase	one or more items is purchased by a user.	Wix Stores, Wix Bookings, Wix Events, Wix Restaurants, Pricing Plans, Gift Cards, Wix Forms (payments only)
sign_up	a user has signed up for an account	General
generate_lead	lead has been generated, through a form submission or initiating a chat conversation	Wix Forms, Quick Action Bar Mobile, Form in chat
Widget View	When a site visitor has been presented with a list of upcoming events	Wix Events
RSVP Submit	When a site visitor RSVPs to an event	Wix Events
Select Date	When a site visitor selects a date of appointment	Wix Bookings

Facebook

Event	Description	Wix apps
Pageview	When any page is loaded	All
View content	some content was shown to the user. Use this event to discover the most popular items viewed	Wix Stores, Pricing Plans, Wix Bookings, Wix Events, Wix Restaurants
Add to cart	an item was added to a cart for purchase	Wix Stores, Wix Events, Wix Restaurants
Initiate checkout	a user has begun a checkout	Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events
Add payment info	a user has submitted their payment information in an ecommerce checkout process	Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events
Purchase	one or more items is purchased by a user.	Wix Stores, Wix Bookings, Wix Events, Wix Restaurants, Pricing Plans, Gift Cards, Wix Forms (payments only)
Complete Registration	a user has signed up for an account	General
lead	lead has been generated, through a form submission or initiating a chat conversation	Wix Forms, Quick Action Bar Mobile, Form in chat

TikTok Pixel

Event	Description	Wix apps
Pageview	When any page is loaded	All
View content	some content was shown to the user. Use this event to discover the most popular items viewed	Wix Stores, Pricing Plans, Wix Bookings, Wix Events, Wix Restaurants
Add to cart	an item was added to a cart for purchase	Wix Stores, Wix Events, Wix Restaurants
Initiate checkout	a user has begun a checkout	Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events
Add payment info	a user has submitted their payment information in an ecommerce checkout process	Wix Stores, Pricing Plans, Wix Bookings, Wix Restaurants, Wix Events
Complete Payment	one or more items is purchased by a user.	Wix Stores, Wix Bookings, Wix Events, Wix Restaurants, Pricing Plans, Gift Cards, Wix Forms (payments only)
Complete Registration	a user has signed up for an account	General
Submit Form Subscribe	lead has been generated, through a form submission or initiating a chat conversation	Wix Forms, Quick Action Bar Mobile, Form in chat