Wix Smart Chat: Customizing the AI's Identity and Style
Control the way the AI sounds when talking to your site visitors. Customizing the response style helps you create a consistent brand experience and match the tone your audience expects (e.g. fun vs. professional). Improve clarity by adjusting the message length, and even add a human touch with emojis.
Customizing the AI identity and style
Set the tone, message length, and personality through emojis so every chat with your visitors feels on-brand.
View an example for a skateboard shop
Let's say you're running a skateboard shop and your audience is mainly teens and young adults who want quick, laid-back answers. The AI should send short, friendly messages with emojis to create a fresh energetic vibe.
This is how the response style is customized:
Message length: Concise
Tone of voice: Casual
Emoji: Enabled
Avatar: Fun, illustrated skateboard character
View an example for a law firm
Let's say you're running a law firm and your clients expect clear, expert answers in a serious tone. The AI should respond with detailed, professional messages, and avoid emojis to convey trust and authority.
This is how the response style is customized:
Message length: Detailed
Tone of voice: Formal
Emoji: Disabled
Avatar: Clean, professional logo
Go to Smart Chat in your site's dashboard.
Click the Manage drop-down and select AI's Identity and Style.
Choose what to customize:
Message length
Drag the slider to control how detailed your AI’s responses are. Whichever message length you choose, the AI makes sure to balance clarity and usefulness while avoiding wordy responses.
Selecting a Concise message length makes your AI answer quickly and get straight to the point, great for giving quick answers. A Detailed message length provides more depth and longer explanations, which is good for guiding users with complex questions.
Tone of voice
Drag the slider to set how your AI “speaks” to your visitors.
Selecting a Casual tone makes the AI speak in a friendly and informal way while a Formal tone keeps responses structured and professional, most suitable for financial or legal services. The default tone (in the middle) works well for most industries, such as tech, wellness, and hospitality industries.
Tip: The Casual tone doesn't use emojis unless you enable them in the Emoji section.
Emoji
Mark the Use emojis in responses checkbox for a playful and modern tone. This is great to use for e-commerce or lifestyle businesses, and for younger audiences.
4. Click Save at the top right.
Note:
To avoid interruptions for visitors already chatting with the AI, changes apply to new conversations only.
Preview before going live:
Test your AI to check how it responds to your questions before publishing it on your site.