Wix Forms: About Your Form Submission Reports in Wix Analytics
Use the form submission reports to explore key data, identify interesting trends, review form traffic and more. Enhance your understanding of form engagement to make informed decisions and optimize your online presence.
How to access form submission reports:
Go to All Reports in your site's dashboard and type "Form" in the search bar.
Types of form submission reports
Understand the different types of form submission reports available in Wix Analytics, so you can find the information you need.
Click a report type below to learn more.
Form Submissions by Traffic Source
This report reveals how users find your form, dividing their paths into 3 categories: Direct Link, Paid Search, and Organic Search.
Use this report to:
Learn how your forms perform across different searches.
See which searches are returning the best results.
Submission by Form
This report breaks down the submissions by device type, visitor type, GEO location or form URL.
Use this report to:
Gain an in-depth understanding of user behavior globally.
Pinpoint opportunities to optimize your forms for different devices and tailor them to your visitors.
Note: Form Submission reports are available for new and old versions of Wix Forms. This means that those using the old version of forms will not see submission types exclusive to new Wix Forms, such as form URL.
Form Submission over Time
This report lets you see form submissions over time.
Use this report to:
Keep tabs on how your form submissions evolve over time.
Spot patterns and trends in form submissions.
Form Leads
This report provides insights into potential customers who submitted a form on your site.
Use this report to:
Gather data about potential customers.
Understand which traffic sources your leads are coming from.
Identify which traffic sources are most effective.
Want to customize your report?
You can customize the data you're viewing and the way it's displayed. You can also save the views you want to return to later. Learn more about customizing your report.
FAQs
Click a question below to learn more about the form submission reports.
I am using old Wix forms, can I still access these reports?
Yes, these reports are available for both the old and new versions of Wix Forms.
Why is there a mismatch between the number of submissions in my report and the number of submissions in my submission table?
Your submission table updates live, whereas the data presented in the reports updates every few hours.
I named my form, but the form name is shown as 'Unknown' in my reports, is this normal?
Yes. After renaming a form, the new name gets updated in the reports the following day.
Why do I still see the old names of my Wix Forms in Wix Analytics reports?
The 'Submissions by Form' and 'Form Submissions over Time' reports reflect the form names at the time each submission was made. If you rename a Wix form, only new submissions will use the new form name. Past submissions keep the old form name and are not updated retroactively.
If you want to see data for the new form name only, filter the report to a date range starting from when you changed the name. Otherwise, you will need to cross-reference the old and new form names when reviewing a report.
I'm seeing an inaccurate number of form submissions in Wix Analytics reports, why is that?
If you have both new and old Wix Forms on your site, Wix Analytics reports data from both of them. This means the total number of form submissions in Wix Analytics reports can be higher than what you expect or what you see in other tools, such as Google Analytics.